Available to hire
Digital Marketing Director with 10+ years scaling performance, SEO, PPC, and inbound programs across luxury hospitality and travel. Led teams and built scalable marketing delivery without sacrificing performance, driving strong revenue growth through data-led experimentation and commercial alignment.
Track record delivering multi-million revenue impact (including €76m total client revenue at Aro Digital) and consistently improving online revenue, conversion rates, and marketing efficiency while expanding into new regions and markets.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Work Experience
Group Director, Sales & Marketing at Byrne Hotel Group
July 1, 2025 - PresentBuilt and led sales & marketing function across five hotels and one fitness centre, driving high-eight-figure annual revenue across leisure, corporate, weddings, and F&B channels. Scaled direct revenue while managing six-figure ad budgets and reducing OTA reliance across properties. Delivered brand and commercial transformation by restructuring teams and aligning marketing performance directly to revenue targets.
Head of Marketing at Fonez/Sellify
January 1, 2025 - July 1, 2025Led marketing strategy driving a 240% increase in online revenue, expanding digital footprint and sales performance. Spearheaded EU market expansion by breaking into new regions and broadening the customer base. Managed an event-figures (four+ digit) to five-figure ad spend expansion and improved go-to-market execution across marketing channels.
Digital Marketing Director at Aro Digital
June 2, 2023 - January 1, 2025Oversaw a portfolio of 60+ clients comprising leading 5-star hotels and resorts worldwide. Managed paid ads with a €2m 2023 spend budget, delivering €76m total client revenue. Built and led a 12-person department across SEO, PPC, and inbound, scaling delivery while maintaining performance. Directed large-scale growth initiatives that increased online revenue without eroding efficiency.
Head of Growth at Frankli.io
September 1, 2022 - June 1, 2023Supported founding team on conversion rate optimization and CRO. Increased conversion rate from 0.8% to 3.5% using CRO and niche channel campaigns; tripled content subscription year-over-year through improved content value and delivery.
Head of Growth at Frankli.io
September 1, 2022 - June 1, 2023Worked closely with the founding team to increase conversion rate from 0.8% to 3.5% through CRO projects including website optimization and niche channel campaigns. Tripled year-over-year content subscription results by collaborating with content teams to deliver high-quality value-add content.
Digital Media Editor at I2I Travel
April 1, 2020 - September 1, 2022Digital media editing and production support.
Social Media Specialist at Shopify
September 1, 2019 - April 1, 2020Social media specialist role focused on brand and audience growth for Shopify store(s).
Creative Director at Aviator Gear
September 1, 2019 - April 1, 2020Implemented UGC and social media strategy, growing a combined audience from 20,000 followers to 78,000 followers. Grew email list from 34,000 to 100,000 subscribers, with email marketing contributing 22% of revenue.
SEO and conversion optimization role (not specified) at AviaTor Gear
September 1, 2019 - April 1, 2022Scaled company revenue from $2m to $10m between 2019 and 2022. Built and led an in-house marketing team of six across performance, content, and CRM. Managed an annual marketing budget of €750,000. Delivered brand and commercial transformation with marketing performance tied to revenue growth.
Content Writing and Video Production at Journalism & New Media (institutional/academic experience)
April 1, 2018 - September 1, 2019Content writing and video production experience as part of academic/professional training.
Founder/CMO at Journeazy
October 1, 2016 - August 1, 2019Founded a high-tech travel equipment e-commerce brand. Developed the e-commerce website and established an engaged social media community. Led the sales funnel and marketing strategy.
E-commerce Merchant Advisor at Shopify
February 1, 2014 - June 1, 2014Advised and supported e-commerce strategy and implementation for Shopify-based businesses.
Education
Journalism & New Media at University of Malta
January 1, 2013 - January 1, 2014University of Limerick (degree) at University of Limerick
January 1, 2011 - January 1, 2015Secondary School at St Patrick's Comprehensive School
January 1, 2006 - January 1, 2011Qualifications
Google Ads Certified
January 11, 2030 - July 11, 2026Meta Business Certified
January 11, 2030 - July 11, 2026LinkedIn Business Certified
January 11, 2030 - July 11, 2026HubSpot Email Certified
January 11, 2030 - July 11, 2026TikTok Ads Certified
January 11, 2030 - July 11, 2026Google Analytics Certified
January 11, 2030 - July 11, 2026Franz Marketing (unspecified)
January 11, 2030 - July 11, 2026Industry Experience
Travel & Hospitality, Media & Entertainment, Professional Services, Retail
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
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