Available to hire
Results-driven SEO Specialist and SEO Consultant with experience building and scaling SEO growth strategies that increase organic traffic, improve search visibility, and generate qualified business leads. Skilled in technical SEO, keyword research, content strategy, on-page optimization, competitor analysis, link building, website audits, and WordPress SEO, with a focus on measurable organic growth.
Experienced applying Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO) to improve content visibility and citation potential across AI-powered platforms including ChatGPT, Perplexity, Claude, and Google Gemini, while aligning SEO deliverables with business objectives, analytics, and lead generation goals.
Work Experience
SEO & Digital Ma ($ t at Ima )* + yThika, Kenya
February 1, 2026 - April 1, 2026Managed SEO and digital marketing for an agricultural manufacturing company targeting local and international buyers. Achieved #1 Google ranking for "Top Avocado Oil Manufacturers in Kenya" and improved visibility for international crude avocado oil buyers. Increased opportunities for organic business enquiries. Performed SEO audits, website optimization, commercial keyword research, and on-page optimization (metadata, headings, internal linking). Improved content structure to support search engine and AI understanding and produced SEO performance reports.
SEO Specialist at EmcomLaunchSp t
July 1, 2025 - March 1, 2026Supported launch and organic growth of a new website through SEO strategy, content optimization, and improved search visibility. Grew the domain to more than 1,000 monthly organic clicks and generated business leads via SEO-focused landing pages and content. Developed SEO from launch, conducted keyword research and competitor analysis, created/optimized landing pages for commercial intent, implemented internal linking and content organization, improved structure for search engines and AI systems, and optimized content for topical authority and potential AI citations. Tracked rankings, traffic, and user behavior using analytics tools.
SEO Specialist at F !$act
May 1, 2025 - May 1, 2026Managed SEO strategy for a competitive UK ecommerce acquisition marketplace. Increased monthly organic clicks from under 100 to over 4,000 through technical SEO improvements, content optimization, and targeted keyword strategy. Improved rankings for competitive commercial terms and generated qualified buyer leads. Conducted technical audits (crawlability, indexing, Core Web Vitals, speed, duplicate content, structure), performed keyword and competitor analysis, and optimized titles, meta descriptions, headings, URLs, internal linking, and on-page content. Applied AEO/GEO to improve entity relevance, information clarity, structure, and citation potential for AI platforms. Reported performance using Google Search Console and GA4.
SEO Content Specialist at HomeOfficeApp dGe & e
January 1, 2022 - September 1, 2022Created and optimized SEO content for competitive search queries. Performed keyword research and search intent analysis, produced SEO-focused articles and website content, and optimized existing content for ranking improvements. Managed WordPress publishing workflows and improved metadata, headings, and internal linking while focusing on relevance, authority, and user intent.
Founder at BabyHub Affiliate Website
January 1, 2015 - PresentBuilt and managed an affiliate website driven entirely by organic search growth. Scaled to 7,000+ monthly organic visitors and generated approximately USD 8,000 annually in affiliate revenue. Ranked for hundreds of informational and commercial keywords. Owned SEO strategy development, keyword research, content planning, technical SEO, on-page optimization, link building, WordPress management, internal linking, and ongoing traffic/ranking analysis.
Senior $')* (\b2015 – 2024 at Remote Client
January 1, 2015 - January 1, 2024Provided long-term SEO and content operations across multiple Bangladesh websites. Developed and executed SEO content strategies for competitive keywords. Managed WordPress publishing and workflows, conducted keyword research and competitor analysis, planned content, optimized pages using SEO best practices, improved internal linking and site organization, monitored rankings and traffic trends, and collaborated with writers, editors, and project managers.
SEO Consultant
January 1, 2015 - PresentProvided SEO consulting and website growth services to businesses, startups, ecommerce sites, affiliate websites, and online publishers. Managed SEO campaigns including technical audits, keyword research, content strategy, on-page optimization, organic traffic growth, lead generation, and AI search optimization using AEO/GEO principles. Collaborated remotely with developers, designers, writers, and business teams across Kenya, the United Kingdom, Germany, and Bangladesh.
Education
Bachelor of Information Technology at Kenyatta University
January 1, 2012 - January 1, 2016Qualifications
Industry Experience
Other, Media & Entertainment, Retail, Manufacturing
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