I work as a freelance digital marketing specialist with a practical, analytical, and results-oriented approach. I help businesses, e-commerce brands, and professionals develop, optimize, and better measure advertising campaigns across Meta, Google, and other paid channels, with a focus on performance, efficiency, and real growth. Previously, I worked at Meta as a Digital Marketing Expert, supporting multi-account portfolios of 300+ clients per quarter and overall advertising budgets between €1.5M and €2M per quarter. This experience allowed me to work across very different businesses, learning how to quickly identify data patterns, performance issues, growth opportunities, and real campaign management challenges. I also worked as a Google Tag Team Specialist, focusing on tracking, measurement, and the configuration of Google’s main products. This allows me to connect media buying with the technical side of performance marketing: not only campaign management, but also data interpretation, event setup, tracking quality, and performance analysis. I use tools such as Meta Ads, Google Ads, Google Analytics, Google Tag Manager, Klaviyo, HubSpot, Salesforce, and platforms like Shopify, WordPress, Wix, and Magento to build tailored strategies. My work is connected to numbers, but it always starts with people: understanding goals, identifying the real problems, proposing clear solutions, and making them work.

Vincent Lunghi

I work as a freelance digital marketing specialist with a practical, analytical, and results-oriented approach. I help businesses, e-commerce brands, and professionals develop, optimize, and better measure advertising campaigns across Meta, Google, and other paid channels, with a focus on performance, efficiency, and real growth. Previously, I worked at Meta as a Digital Marketing Expert, supporting multi-account portfolios of 300+ clients per quarter and overall advertising budgets between €1.5M and €2M per quarter. This experience allowed me to work across very different businesses, learning how to quickly identify data patterns, performance issues, growth opportunities, and real campaign management challenges. I also worked as a Google Tag Team Specialist, focusing on tracking, measurement, and the configuration of Google’s main products. This allows me to connect media buying with the technical side of performance marketing: not only campaign management, but also data interpretation, event setup, tracking quality, and performance analysis. I use tools such as Meta Ads, Google Ads, Google Analytics, Google Tag Manager, Klaviyo, HubSpot, Salesforce, and platforms like Shopify, WordPress, Wix, and Magento to build tailored strategies. My work is connected to numbers, but it always starts with people: understanding goals, identifying the real problems, proposing clear solutions, and making them work.

Available to hire

I work as a freelance digital marketing specialist with a practical, analytical, and results-oriented approach. I help businesses, e-commerce brands, and professionals develop, optimize, and better measure advertising campaigns across Meta, Google, and other paid channels, with a focus on performance, efficiency, and real growth.

Previously, I worked at Meta as a Digital Marketing Expert, supporting multi-account portfolios of 300+ clients per quarter and overall advertising budgets between €1.5M and €2M per quarter. This experience allowed me to work across very different businesses, learning how to quickly identify data patterns, performance issues, growth opportunities, and real campaign management challenges.

I also worked as a Google Tag Team Specialist, focusing on tracking, measurement, and the configuration of Google’s main products. This allows me to connect media buying with the technical side of performance marketing: not only campaign management, but also data interpretation, event setup, tracking quality, and performance analysis.

I use tools such as Meta Ads, Google Ads, Google Analytics, Google Tag Manager, Klaviyo, HubSpot, Salesforce, and platforms like Shopify, WordPress, Wix, and Magento to build tailored strategies.

My work is connected to numbers, but it always starts with people: understanding goals, identifying the real problems, proposing clear solutions, and making them work.

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Experience Level

Expert
Expert
Expert
Intermediate
Intermediate
Intermediate

Language

Italian
Fluent
English
Fluent
Swahili
Beginner

Work Experience

B2B Technical Support Specialist – Digital Advertising & Tracking at Google LLC
February 1, 2025 - April 1, 2026
Provided advanced B2B technical support to clients and agencies for website tracking implementation and optimization. Configured, managed, and troubleshot Google Tag Manager, Google Ads, Google Analytics (GA4), and Google Merchant Center; ensured correct integration and data flow between advertising platforms and analytics tools to guarantee data accuracy and campaign performance. Diagnosed and resolved issues related to conversion tracking, event setup, product feeds, and measurement policies. Supported integrations with CRM and marketing automation tools such as Salesforce, HubSpot, and Klaviyo, and collaborated with clients/agencies to improve measurement strategy, campaign optimization, and overall ROI. Worked with major CMS platforms including Shopify, WordPress, Wix, and Magento.
B2B Digital Marketing Expert / Meta Platforms Specialist (Paid Media & Tracking) at Meta Platforms, Inc
September 1, 2023 - August 1, 2025
Managed a portfolio of approximately 390 B2B clients per quarter, providing personalized and continuous support to maximize social media performance. Collaborated with clients to develop and implement advertising strategies on Meta platforms, optimizing campaigns to achieve marketing goals. Conducted performance analysis and created detailed reports (ROI, conversions, reach), providing insights and recommendations. Proactively supported clients with best practices, new platform features, and growth opportunities.
B2B Digital Marketing Expert (Meta Platforms, Inc.) at Meta Platforms, Inc
September 1, 2023 - August 1, 2025
Responsible for performance analysis and reporting by monitoring key campaign metrics (ROI, conversions, reach) and preparing detailed reports with insights and improvement suggestions. Provided proactive support and consulting, offering best practices, new platform features, and growth opportunities for clients while anticipating needs and resolving issues. Managed an approximate client portfolio of 390 B2B clients per quarter, providing personalized and continuous support to maximize social media performance. Collaborated on developing and implementing effective Meta advertising strategies and optimizing campaigns to achieve marketing goals.
Content Moderator at Teleperformance Portugal, Lisbon, Portugal
March 1, 2022 - August 1, 2023
Analyzed and managed digital content on social media and the web ensuring compliance with company policies. Optimized moderation and reporting workflows through dashboards and data management tools. Collaborated with the marketing team to enhance brand reputation strategy and community engagement, applying knowledge of digital trends, platform algorithms, and engagement dynamics.
TikTok Content Moderator at Teleperformance Portugal, Lisbon, Portugal
March 1, 2022 - August 1, 2023
Analyzed and managed digital content on social platforms and the web, ensuring compliance with company policies. Optimized moderation and reporting workflows using dashboards and data management tools. Collaborated with the marketing team to enhance brand reputation strategy and community engagement; applied knowledge of digital trends, platform algorithms, and engagement dynamics.
Sales Processor at DBS Schenker, Guanzate, Italia
August 1, 2021 - July 31, 2022
Managed and optimized export processes focusing on data analysis and automation through IT systems (AS400). Monitored transportation performance and created digital reports to improve operational efficiency. Built strategic relationships with clients and suppliers, strengthening customer relationship management skills.
Sales Processor at DBS Chenker, Guanzate, Italia
July 1, 2021 - July 1, 2022
Managed and optimized export processes with a focus on data analysis and automation via IT systems (AS400). Monitored transportation performance and created digital reports to improve operational efficiency. Built strategic relationships with clients and suppliers, developing customer relationship management skills.
Insurance Consultant at Agenzia Generali Saronno Enrico Cantu Assicurazioni
October 1, 2020 - July 1, 2021
Developed personalized strategies for savings protection and investment management using advanced digital tools. Analyzed client needs and used CRM systems to optimize the sales funnel and manage the customer journey. Digitized consulting processes using interactive tools to present insurance solutions.
Insurance Consultant at Agenzia Generali Saronno Enrico Canù Assicurazioni
June 20, 2020 - July 1, 2021
Developed personalized strategies for savings protection and investment management using advanced digital tools. Analyzed client needs and used CRM systems to optimize the sales funnel and manage the customer journey. Digitized the consulting process using interactive tools to present insurance solutions.

Education

Diploma di Maturità in Scienze Umane at Liceo delle Scienze Umane "Galileo Galilei"
September 10, 2012 - June 7, 2018
Business Administration - Marketing (Master) at Università Carlo Cattaneo LIUC
September 12, 2018 - January 1, 2019
Master in Needs Analysis at Enrico Cantu Assicurazioni
July 1, 2020 - November 30, 2020
Diploma di Maturità in Scienze Umane at Liceo delle Scienze Umane "Galileo Galilei"
September 10, 2012 - June 7, 2018
Business Administration - Marketing (Master) at Università Carlo Cattaneo LIUC
September 12, 2018 - January 1, 2019
Master in Needs Analysis at Enrico Cantù Assicurazioni
July 1, 2020 - November 30, 2020

Qualifications

Add your qualifications or awards here.

Industry Experience

Professional Services, Media & Entertainment, Retail, Financial Services