I work as a freelance digital marketing specialist with a practical, analytical, and results-oriented approach. I help businesses, e-commerce brands, and professionals develop, optimize, and better measure advertising campaigns across Meta, Google, and other paid channels, with a focus on performance, efficiency, and real growth.
Previously, I worked at Meta as a Digital Marketing Expert, supporting multi-account portfolios of 300+ clients per quarter and overall advertising budgets between €1.5M and €2M per quarter. This experience allowed me to work across very different businesses, learning how to quickly identify data patterns, performance issues, growth opportunities, and real campaign management challenges.
I also worked as a Google Tag Team Specialist, focusing on tracking, measurement, and the configuration of Google’s main products. This allows me to connect media buying with the technical side of performance marketing: not only campaign management, but also data interpretation, event setup, tracking quality, and performance analysis.
I use tools such as Meta Ads, Google Ads, Google Analytics, Google Tag Manager, Klaviyo, HubSpot, Salesforce, and platforms like Shopify, WordPress, Wix, and Magento to build tailored strategies.
My work is connected to numbers, but it always starts with people: understanding goals, identifying the real problems, proposing clear solutions, and making them work.
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