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SEO specialist with a strong focus on content optimization, performance analysis, and link-building strategies, including on-page SEO improvements and data-driven campaign adjustments. Experienced in creating SEO-oriented editorial content and managing paid advertising on Facebook and Instagram. Also involved in teaching and digital communication labs (social media marketing and graphic design), with a Master’s background in Web Journalism and Digital Communication (specialized in SEO, content, and social media marketing). Interested in integrating AI into digital strategies and supporting academic research and training.…SEO specialist with a strong focus on content optimization, performance analysis, and link-building strategies, including on-page SEO improvements and data-driven campaign adjustments. Experienced in creating SEO-oriented editorial content and managing paid advertising on Facebook and Instagram. Also involved in teaching and digital communication labs (social media marketing and graphic design), with a Master’s background in Web Journalism and Digital Communication (specialized in SEO, content, and social media marketing). Interested in integrating AI into digital strategies and supporting academic research and training.

Luca Scintu

SEO Expert, Digital Marketer, Social Media Manager, +2

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SEO specialist with a strong focus on content optimization, performance analysis, and link-building strategies, including on-page SEO improvements and data-driven campaign adjustments. Experienced in creating SEO-oriented editorial content and managing paid advertising on Facebook and Instagram. Also involved in teaching and digital communication labs (social media marketing and graphic design), with a Master’s background in Web Journalism and Digital Communication (specialized in SEO, content, and social media marketing). Interested in integrating AI into digital strategies and supporting academic research and training.…SEO specialist with a strong focus on content optimization, performance analysis, and link-building strategies, including on-page SEO improvements and data-driven campaign adjustments. Experienced in creating SEO-oriented editorial content and managing paid advertising on Facebook and Instagram. Also involved in teaching and digital communication labs (social media marketing and graphic design), with a Master’s background in Web Journalism and Digital Communication (specialized in SEO, content, and social media marketing). Interested in integrating AI into digital strategies and supporting academic research and training.

Available to hire

SEO specialist with a strong focus on content optimization, performance analysis, and link-building strategies, including on-page SEO improvements and data-driven campaign adjustments. Experienced in creating SEO-oriented editorial content and managing paid advertising on Facebook and Instagram.

Also involved in teaching and digital communication labs (social media marketing and graphic design), with a Master’s background in Web Journalism and Digital Communication (specialized in SEO, content, and social media marketing). Interested in integrating AI into digital strategies and supporting academic research and training.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Language

Italian

Fluent

English

Advanced

German

Beginner

French

Beginner

Spanish; Castilian

Beginner

Work Experience

Lecturer in Social Media Marketing and Graphic Design at University labs (University of Cagliari)

January 1, 2024 - Present

Designed and delivered university lab training on digital communication tools and strategies. Instructed students in social media marketing and graphic design, supporting practical learning and content/communication workflows.

SEO Specialist

January 1, 2023 - Present

Managed SEO optimization for websites and e-commerce platforms to improve content visibility and organic performance. Produced and optimized SEO-focused editorial content, including blog articles and commercial pages. Conducted keyword research and search-intent analysis to define effective content strategies. Developed and executed link-building strategies to acquire high-quality backlinks. Implemented on-page SEO techniques (meta tags, headings, URL structure) to enhance rankings. Optimized paid advertising campaigns on Facebook and Instagram. Created and executed content strategies including copywriting and visual content production. Monitored campaign performance and adjusted strategies based on data insights.