RM

ROXANA MUREȘAN

Available to hire

Senior Marketing & Brand Strategist with 8+ years of experience driving measurable growth across corporate and medical industries.

About

Senior Marketing & Brand Strategist with 8+ years of experience driving measurable growth across corporate and medical industries. Expertise spans performance marketing, multi-channel campaign management, brand positioning, and lead generation—turning data into strategic decisions that increase revenue and brand equity.

Proven ability to manage budgets, optimize KPIs, and deliver measurable ROI through funnel strategy, paid media optimization, and marketing-to-sales alignment. Experienced in online and offline campaign management, reporting, and stakeholder coordination to support sustained growth.

  • 12 years' experience
  • Joined July 2026

Languages

  • EnglishFluent
  • GermanIntermediate
  • Spanish; CastilianIntermediate

Industry experience

  • Healthcare
  • Professional Services
  • Education
  • Other

Work experience· 6 roles

Senior Marketing & Brand Strategist · Elos Hair ClinicJan 2025 – Present · 1 yr 11 mos
Marketing & Communications Specialist · Hyundai Auto RomaniaSep 2017 – Dec 2024 · 7 yrs 4 mos

Supported campaign implementation to increase client visibility and engagement. Organized industry events with 100+ participants. Managed website content and blog strategy to improve online consistency. Involved in digital campaign management and monitoring to generate consistent qualified traffic and lead flow, improving user engagement (+22%) through continuous optimization and campaign coordination.

Exposed MediaJun 2016 – Aug 2017 · 1 yr 3 mos

Created engaging digital content and managed/updated social media channels.

Social Media Assistant · AMAR Romania (Marketing Association of Romanian Students)Apr 2015 – Jun 2016 · 1 yr 3 mos
Client Service Analyst · Genpact RomaniaMar 2014 – Mar 2016 · 2 yrs 1 mo
Marketing Assistant / Brand Manager (Lead & Funnel Strategy)Jan 2014 – Jan 2017 · 3 yrs 1 mo

Education

Master’s Degree – Online Marketing · Bucharest Academy of Economic Studies2014 – 2016
Bachelor’s Degree – Marketing · Bucharest Academy of Economic Studies2011 – 2014

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