ROXANA MUREȘAN
Senior Marketing & Brand Strategist with 8+ years of experience driving measurable growth across corporate and medical industries.
About
Senior Marketing & Brand Strategist with 8+ years of experience driving measurable growth across corporate and medical industries. Expertise spans performance marketing, multi-channel campaign management, brand positioning, and lead generation—turning data into strategic decisions that increase revenue and brand equity.
Proven ability to manage budgets, optimize KPIs, and deliver measurable ROI through funnel strategy, paid media optimization, and marketing-to-sales alignment. Experienced in online and offline campaign management, reporting, and stakeholder coordination to support sustained growth.
- 12 years' experience
- Joined July 2026
Skills· 11
Languages
- EnglishFluent
- GermanIntermediate
- Spanish; CastilianIntermediate
Industry experience
- Healthcare
- Professional Services
- Education
- Other
Work experience· 6 roles
Supported campaign implementation to increase client visibility and engagement. Organized industry events with 100+ participants. Managed website content and blog strategy to improve online consistency. Involved in digital campaign management and monitoring to generate consistent qualified traffic and lead flow, improving user engagement (+22%) through continuous optimization and campaign coordination.
Created engaging digital content and managed/updated social media channels.
Education
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