Looks like you have JavaScript disabled. For the full Twine experience, you will need to re-enable it.

Senior Marketing & Brand Strategist with 8+ years of experience driving measurable growth across corporate and medical industries. Expertise spans performance marketing, multi-channel campaign management, brand positioning, and lead generation—turning data into strategic decisions that increase revenue and brand equity. Proven ability to manage budgets, optimize KPIs, and deliver measurable ROI through funnel strategy, paid media optimization, and marketing-to-sales alignment. Experienced in online and offline campaign management, reporting, and stakeholder coordination to support sustained growth.…Senior Marketing & Brand Strategist with 8+ years of experience driving measurable growth across corporate and medical industries. Expertise spans performance marketing, multi-channel campaign management, brand positioning, and lead generation—turning data into strategic decisions that increase revenue and brand equity. Proven ability to manage budgets, optimize KPIs, and deliver measurable ROI through funnel strategy, paid media optimization, and marketing-to-sales alignment. Experienced in online and offline campaign management, reporting, and stakeholder coordination to support sustained growth.

ROXANA MUREȘAN

Brand Strategist, Marketing Strategist, Performance Marketer, +2





Senior Marketing & Brand Strategist with 8+ years of experience driving measurable growth across corporate and medical industries. Expertise spans performance marketing, multi-channel campaign management, brand positioning, and lead generation—turning data into strategic decisions that increase revenue and brand equity. Proven ability to manage budgets, optimize KPIs, and deliver measurable ROI through funnel strategy, paid media optimization, and marketing-to-sales alignment. Experienced in online and offline campaign management, reporting, and stakeholder coordination to support sustained growth.…Senior Marketing & Brand Strategist with 8+ years of experience driving measurable growth across corporate and medical industries. Expertise spans performance marketing, multi-channel campaign management, brand positioning, and lead generation—turning data into strategic decisions that increase revenue and brand equity. Proven ability to manage budgets, optimize KPIs, and deliver measurable ROI through funnel strategy, paid media optimization, and marketing-to-sales alignment. Experienced in online and offline campaign management, reporting, and stakeholder coordination to support sustained growth.

Available to hire

Senior Marketing & Brand Strategist with 8+ years of experience driving measurable growth across corporate and medical industries. Expertise spans performance marketing, multi-channel campaign management, brand positioning, and lead generation—turning data into strategic decisions that increase revenue and brand equity.

Proven ability to manage budgets, optimize KPIs, and deliver measurable ROI through funnel strategy, paid media optimization, and marketing-to-sales alignment. Experienced in online and offline campaign management, reporting, and stakeholder coordination to support sustained growth.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Fluent

German

Intermediate

Spanish; Castilian

Intermediate

Work Experience

Senior Marketing & Brand Strategist at Elos Hair Clinic

January 1, 2025 - Present

Marketing & Communications Specialist at Hyundai Auto Romania

September 1, 2017 - December 1, 2024

Supported campaign implementation to increase client visibility and engagement. Organized industry events with 100+ participants. Managed website content and blog strategy to improve online consistency. Involved in digital campaign management and monitoring to generate consistent qualified traffic and lead flow, improving user engagement (+22%) through continuous optimization and campaign coordination.

Exposed Media

June 1, 2016 - August 1, 2017

Created engaging digital content and managed/updated social media channels.

Social Media Assistant at AMAR Romania (Marketing Association of Romanian Students)

April 1, 2015 - June 1, 2016

Client Service Analyst at Genpact Romania

March 1, 2014 - March 1, 2016

Managed vendor data processes ensuring high accuracy rate; generated periodic reports for operational analysis. Coordinated cross-departmental administrative workflows.

Marketing Assistant / Brand Manager (Lead & Funnel Strategy)

January 1, 2014 - January 1, 2017

Developed full-funnel digital brand strategy across website, Google Ads, Meta Ads, social media, and content marketing. Increased qualified lead generation (+30%) within the first 6 months via campaign restructuring and funnel optimization. Reduced cost per lead (-18%) through performance optimization and audience segmentation. Improved conversion rate from consultation to procedure (+18%) via marketing-sales alignment. Managed monthly marketing budgets and allocated resources for maximum ROI; developed integrated online and offline brand campaigns for sustained revenue growth.