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Marketing and business development professional with 8+ years of experience leading cross-functional projects in regulated environments, including banking and telecommunications. I specialize in go-to-market strategy, campaign and digital marketing, stakeholder management, and continuous improvement, delivering measurable outcomes in client experience and operational processes. I combine advanced project management training with hands-on Generative AI expertise (prompt engineering, AI workflows, and automation) to optimize workflows, enhance productivity, support decision-making, and foster continuous improvement across teams and processes.…Marketing and business development professional with 8+ years of experience leading cross-functional projects in regulated environments, including banking and telecommunications. I specialize in go-to-market strategy, campaign and digital marketing, stakeholder management, and continuous improvement, delivering measurable outcomes in client experience and operational processes. I combine advanced project management training with hands-on Generative AI expertise (prompt engineering, AI workflows, and automation) to optimize workflows, enhance productivity, support decision-making, and foster continuous improvement across teams and processes.

Francesca Tarzi

Marketing Consultant, Project Manager, Digital Marketer

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Marketing and business development professional with 8+ years of experience leading cross-functional projects in regulated environments, including banking and telecommunications. I specialize in go-to-market strategy, campaign and digital marketing, stakeholder management, and continuous improvement, delivering measurable outcomes in client experience and operational processes. I combine advanced project management training with hands-on Generative AI expertise (prompt engineering, AI workflows, and automation) to optimize workflows, enhance productivity, support decision-making, and foster continuous improvement across teams and processes.…Marketing and business development professional with 8+ years of experience leading cross-functional projects in regulated environments, including banking and telecommunications. I specialize in go-to-market strategy, campaign and digital marketing, stakeholder management, and continuous improvement, delivering measurable outcomes in client experience and operational processes. I combine advanced project management training with hands-on Generative AI expertise (prompt engineering, AI workflows, and automation) to optimize workflows, enhance productivity, support decision-making, and foster continuous improvement across teams and processes.

Available to hire

Marketing and business development professional with 8+ years of experience leading cross-functional projects in regulated environments, including banking and telecommunications. I specialize in go-to-market strategy, campaign and digital marketing, stakeholder management, and continuous improvement, delivering measurable outcomes in client experience and operational processes.

I combine advanced project management training with hands-on Generative AI expertise (prompt engineering, AI workflows, and automation) to optimize workflows, enhance productivity, support decision-making, and foster continuous improvement across teams and processes.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Beginner

Language

Italian

Fluent

German

Advanced

English

Advanced

French

Intermediate

Work Experience

Corporate Client Services Specialist at UBS Switzerland AG

April 1, 2025 - June 30, 2026

Collaborated with Client Advisors and internal specialists within a strategically significant organizational transformation project. Coordinated complex client requests while managing priorities across multiple business functions. Contributed to continuous improvement of operational processes and the overall client experience. Promoted a strong culture of risk awareness and regulatory compliance.

Channel Partner Manager at Swisscom Directories AG

November 1, 2022 - February 28, 2025

Coordinated go-to-market initiatives with commercial partners and internal stakeholders. Optimized commercial processes and operational workflows. Monitored KPIs, service quality, and management reporting. Supported activity planning and continuous process improvement initiatives.

Digital Marketing Consultant at Swisscom Directories AG

January 1, 2020 - October 31, 2022

Managed digital marketing projects for SMEs from requirements gathering through delivery. Analyzed client needs and developed tailored marketing strategies. Managed the full sales cycle including consulting, solution presentation, commercial negotiation, and contract closing. Monitored campaign performance and identified opportunities for optimization. Built long-term relationships with entrepreneurs and key decision-makers.