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Art Director and Creative Director with 8+ years shaping social-first and 360 creative across brand systems, campaigns, packaging, and editorial illustration. I partner closely with copywriters from concept through final execution, translating strategy and insight into clear visual direction. Curious by nature—especially around popular culture, language, design trends, and emerging tech—I actively use AI tools to speed up ideation, generate variations, and prototype creative workflows. My background spans national advertising scale and cultural/lifestyle projects, with a strong client-facing and presentation-led approach.…Art Director and Creative Director with 8+ years shaping social-first and 360 creative across brand systems, campaigns, packaging, and editorial illustration. I partner closely with copywriters from concept through final execution, translating strategy and insight into clear visual direction. Curious by nature—especially around popular culture, language, design trends, and emerging tech—I actively use AI tools to speed up ideation, generate variations, and prototype creative workflows. My background spans national advertising scale and cultural/lifestyle projects, with a strong client-facing and presentation-led approach.

NIYI ADEOGUN

Art Director, Creative Director, Illustrator, +2

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Art Director and Creative Director with 8+ years shaping social-first and 360 creative across brand systems, campaigns, packaging, and editorial illustration. I partner closely with copywriters from concept through final execution, translating strategy and insight into clear visual direction. Curious by nature—especially around popular culture, language, design trends, and emerging tech—I actively use AI tools to speed up ideation, generate variations, and prototype creative workflows. My background spans national advertising scale and cultural/lifestyle projects, with a strong client-facing and presentation-led approach.…Art Director and Creative Director with 8+ years shaping social-first and 360 creative across brand systems, campaigns, packaging, and editorial illustration. I partner closely with copywriters from concept through final execution, translating strategy and insight into clear visual direction. Curious by nature—especially around popular culture, language, design trends, and emerging tech—I actively use AI tools to speed up ideation, generate variations, and prototype creative workflows. My background spans national advertising scale and cultural/lifestyle projects, with a strong client-facing and presentation-led approach.

Available to hire

Art Director and Creative Director with 8+ years shaping social-first and 360 creative across brand systems, campaigns, packaging, and editorial illustration. I partner closely with copywriters from concept through final execution, translating strategy and insight into clear visual direction.

Curious by nature—especially around popular culture, language, design trends, and emerging tech—I actively use AI tools to speed up ideation, generate variations, and prototype creative workflows. My background spans national advertising scale and cultural/lifestyle projects, with a strong client-facing and presentation-led approach.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Editorial Illustration

Expert

Work Experience

Founder and Creative Director at CXRE Labs

January 1, 2023 - Present

Client-facing studio leading creative concepts and visual direction across 25+ engagements, including 360 campaigns, paid social/digital, packaging, and brand systems. Partnered with copywriters from initial concept through final execution to meet brand and performance objectives. Led national Purolator campaign art direction, maintaining 360 consistency across paid social, OOH, broadcast, and digital placements. Presented creative work to clients and stakeholders, iterating through feedback. Integrated AI creative tools into production workflows for concepting, variation generation, image-making, and rapid prototyping. Produced editorial illustration for Harvard Business Review and original illustration for The Game Awards Future Class; art directed music packaging that won MusicPEI Best Album Cover Design Award (2025). Led the SOL-1 research residency: an agentic AI system built end-to-end in Python with OpenAI API, TouchDesigner, Arduino, and 24 servo motors.

Web and Product Designer at Harris Computers (HLS) / Vretta Inc

January 1, 2021 - January 1, 2025

Designed end-to-end UX for complex public-sector SaaS platforms used by thousands of concurrent professional users. Created user flows, wireframes, interactive prototypes, and high-fidelity designs in Figma. Contributed to a scalable design system that reduced design-to-development rework by 25% through documented components and interaction states. Delivered WCAG Level AA-compliant UI across multi-state interfaces and collaborated with engineering in a remote agile environment.

Founder and Creative Director at ZeroResistance Studios

January 1, 2019 - Present

Independent fine art studio delivering annual gallery exhibitions and related creative work (curation, physical installation, signage, catalogue, and opening events). Directed national tours of artwork, managing venue partnerships and logistics across multiple Canadian cities. Designed and produced fashion collections under the ZeroResistance label (textile design, garment construction, lookbooks, and campaign direction). Managed a team of 12+ collaborators (photographers, videographers, performers, fabricators, curators) and established working culture and creative standards. Led end-to-end studio operations including budgeting, finances, vendor contracts, grant applications, and exhibition financials.