Performed in-store print production and collaborated with store leaders to achieve sales and margin goals. Processed customer transactions via POS, including shipping and marketing-related transactions to support customer conversion. Advised customers on suitable tech plans based on their needs, ensuring a helpful, solution-oriented experience.

Digital Marketing Intern at BDH Collective Inc.

February 1, 2024 - April 30, 2024

Transitioned marketing workflows to HubSpot CRM and integrated Gozen forms for lead capture. Managed websites using WordPress, wrote and optimized blog content for SEO to drive organic traffic, and created hashtags for animated content. Planned content and campaigns using Excel and leveraged HubSpot, Canva, and WordPress to streamline publishing and marketing execution.

Digital Marketing Coordinator at Loco Aventura Travel Private Limited

February 1, 2021 - August 31, 2022

Improved website ranking through SEO optimization, increasing organic traffic. Planned and executed email marketing campaigns to boost bookings. Managed social media campaigns and engagement, and monitored/analysed website and social metrics. Developed and executed cross-channel digital marketing strategies across Google Ads, Meta (Facebook/Instagram), and email marketing, using Google Analytics and social insights to report performance and adjust for improved ROI. Assisted in creating promotional materials and landing pages for seasonal travel campaigns.

Marketing Executive at Feeding Fish Private Limited

January 1, 2019 - March 31, 2020

Handled customer complaints and managed customer requests to maintain service quality and customer satisfaction.

Marketing Associate (E-commerce) at E-COMMERCE Free Lancer, Kolkata, India

December 1, 2016 - May 31, 2017

Coordinated and executed digital marketing projects, ensuring delivery on time. Worked with different teams to support planning and preparation of marketing activities. Updated website content across brands/products and assisted with report preparation and post-campaign analysis such as audience data, segmentation, and results review.