Úrsula S. Tiago Rita
Available to hire
Highly strategic Digital Marketing Specialist with 13+ years of international experience delivering ROI-focused results across full-funnel performance marketing, SEO, and conversion optimization. Known for combining analytical precision with creative execution to improve ROAS, pipeline outcomes, and measurable KPIs.
Leadership-driven and data-oriented, Ursula has managed multi-channel paid media (Google Ads, Meta Ads, LinkedIn Ads), landing page optimization, CRO and A/B testing, and automated funnel marketing using HubSpot. She delivers actionable performance reporting and aligns marketing activity to lead generation and pipeline goals.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Language
English
Fluent
Portuguese
Fluent
Spanish; Castilian
Fluent
Work Experience
Head of Performance at Levanta, Garage Equipment and Redcat Industries
September 1, 2025 - PresentLed paid media strategy across Google Ads, Meta Ads, and LinkedIn Ads for Levanta, Garage Equipment, and Redcat Industries across Australia and New Zealand. Managed LinkedIn Ads including audience segmentation, Thought Leader Ads, Lead Gen Forms, and ABM targeting for fleet and workshop management audiences. Produced monthly cross-channel performance reporting combining Google Ads, Meta Ads, LinkedIn Ads, and HubSpot funnel data. Directed performance across B2B product lines by aligning paid media activity with lead generation and pipeline objectives.
Head of Performance at Levanta Superior Workshop Solutions
September 1, 2025 - PresentPaid media, team leader, full-funnel strategy, data-driven optimization, budget management, UX.
Head of Performance at Ilog Technology
August 1, 2021 - May 1, 2023Directed data-driven inbound and performance strategies for B2B lead generation, setting and optimizing key conversion metrics. Oversaw digital campaigns from conception to execution across multiple channels with alignment to KPIs and strong ROI outcomes. Managed content strategy and execution across blog, email, and social, including email marketing automation, CRM segmentation, and marketing funnel strategy (MQL/SQL qualification). Reported and optimized performance using advanced analytics with continuous data analysis focused on improving ROI and ROAS. Developed and maintained digital content calendars informed by performance data.
Head of Performance at Ilog Technology
July 15, 2020 - March 6, 2023Paid Media Manager at Elévon, Digital Agency
October 1, 2019 - August 1, 2021Managed and executed data-driven paid media strategies for B2B and B2C clients focused on brand positioning and multichannel awareness to achieve measurable KPIs. Delivered 360° paid media campaigns across search, social, and display, incorporating SEO and content creation tactics. Owned full-funnel paid media strategies (awareness, engagement, conversion, retention) with KPI-driven optimization to improve ROI and ROAS. Conducted A/B testing for conversion rate optimization and produced performance reporting using analytics tools to inform continuous improvements.
Performance Manager at Gas Communication
October 5, 2017 - January 2, 2019Paid Media Specialist at Over Digital Agency
March 1, 2016 - October 1, 2018Planned and ran paid lead generation campaigns across multiple digital channels with data-driven strategies. Managed paid social media campaigns and daily content based on engagement metrics. Tracked paid campaign performance with analytics, reported KPIs, and recommended data-based improvements.
Paid Media Specialist at Gas Comunication
February 1, 2015 - March 1, 2017Built strategic paid media plans and launched cross-channel advertising campaigns, measuring performance against defined KPIs. Collaborated with creative teams to develop data-informed paid media assets and executed tracking and optimization to improve campaign effectiveness.
Paid Media Specialist at Supernova Magazine
March 1, 2013 - November 1, 2014Created paid promotional strategies for new magazine launches, optimizing based on early performance indicators. Monitored campaign performance using analytics to refine tactics and improve ROI.
Paid Media Specialist at Dax Brazil Comunication
September 1, 2011 - December 1, 2012Assisted with brand communications and paid digital executions, supporting campaign planning and performance efforts alongside the marketing team.
Assistant Marketing Manager at Mídia Effects Agency
June 1, 2008 - June 1, 2009Supported the marketing manager in campaign planning and reporting, contributing to execution and performance tracking for marketing activities.
Education
Bachelor of Marketing at Estacio
February 5, 2007 - July 14, 2026Qualifications
Bachelor of Marketing
January 1, 2007 - January 1, 2011Bachelor of Law
January 1, 2017 - January 1, 2023HubSpot Inbound Marketing (Completed)
January 11, 2030 - July 15, 2026Google Ads Search Certification (In progress)
January 11, 2030 - July 15, 2026Meta Certified Digital Marketing Associate (In progress)
January 11, 2030 - July 15, 2026Industry Experience
Consumer Goods, Education, Financial Services, Government, Healthcare, Professional Services, Retail, Manufacturing
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
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