PJ

I turn concepts into expressions and experiences that people feel and want to be part of.

About

I turn concepts into expressions and experiences that people feel and want to be part of. My background spans live events, brand building, creative direction, and cross-functional work so I think in concepts, systems, and stories.

I’m drawn to the space where strategy meets execution: where a clear idea becomes something tangible. I enjoy translating insights into brand positioning, messaging frameworks, and audience engagement from concept through delivery.

  • 6 years' experience
  • Joined July 2026

Industry experience

  • Media & Entertainment
  • Education
  • Professional Services
  • Travel & Hospitality
  • Consumer Goods
  • Non-Profit Organization

Work experience· 5 roles

Client Events · De Brauw Blackstone WestbroekSep 2024 – Mar 2025 · 7 mos

Planned and executed high-end client events including masterclasses, team events, and partner retreats.

Founder - Well-being events club · YaSa ClubJun 2024 – Present · 2 yrs 6 mos

Founded and coordinated a club delivering mindful living through yoga classes, Ayurvedic education, and well-being events across multiple venues. Developed collaborative brand activations for well-being brands (including rituals and programming) and managed delivery with partner brands.

Brand Strategist & Event ManagerJun 2024 – Present · 2 yrs 6 mos

Developing brand positioning, messaging frameworks, and identity direction. Leading brand activations and events end-to-end with audiences up to 300 people. Driving engagement from concept to execution across a diverse client portfolio.

Marketing & Guest Experience · Cadush(y) DistilleryJan 2022 – Aug 2022 · 8 mos
Social Media Marketing / Bakery / Waitress · Beach Club Tulum & BakeryJan 2019 – Dec 2022 · 4 yrs

Education· 5

Master - Business Administration (EMCI) | Entrepreneurship and management in the creative industries · University of Amsterdam2025 – 2026
Bachelor of Arts - Hospitality Management · The Hague - Aamsterdam / The Hague University of Applied Sciences (Hague/Amsterdam)2020 – 2024
Pre-university education (VWO/secondary; TO/VWO/ C&A/ E / CE A) · Rijnlands Lyceum Oegstgeest (Sassenheim) / Rijnlands Lyceum Sassenheim2013 – 2019
VWO/TO/ VWO course certificates (TO/VWO/F CE certificates; specific subjects listed) · Rijnlands Lyceum (Sassenheim)2013 – 2019

Certifications and awards

English certificates (TO/VWO/FCE) | Physics, Biology, Chemistry, Maths (B/D), Art studio (completed)2024
Propedeutic diploma (Cum Laude)2030 – 2026
Cum Laude (Bachelor/Propedeutic recognition as stated)2024

Hire Pauling Jas today

Post a job and invite Pauling, or contact them directly. No hidden commission.

Post a job