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I turn concepts into expressions and experiences that people feel and want to be part of. My background spans live events, brand building, creative direction, and cross-functional work so I think in concepts, systems, and stories. I’m drawn to the space where strategy meets execution: where a clear idea becomes something tangible. I enjoy translating insights into brand positioning, messaging frameworks, and audience engagement from concept through delivery.…I turn concepts into expressions and experiences that people feel and want to be part of. My background spans live events, brand building, creative direction, and cross-functional work so I think in concepts, systems, and stories. I’m drawn to the space where strategy meets execution: where a clear idea becomes something tangible. I enjoy translating insights into brand positioning, messaging frameworks, and audience engagement from concept through delivery.

Pauling Jas

Brand Strategist, Event Visualizer, Marketing Analyst

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I turn concepts into expressions and experiences that people feel and want to be part of. My background spans live events, brand building, creative direction, and cross-functional work so I think in concepts, systems, and stories. I’m drawn to the space where strategy meets execution: where a clear idea becomes something tangible. I enjoy translating insights into brand positioning, messaging frameworks, and audience engagement from concept through delivery.…I turn concepts into expressions and experiences that people feel and want to be part of. My background spans live events, brand building, creative direction, and cross-functional work so I think in concepts, systems, and stories. I’m drawn to the space where strategy meets execution: where a clear idea becomes something tangible. I enjoy translating insights into brand positioning, messaging frameworks, and audience engagement from concept through delivery.

Available to hire

I turn concepts into expressions and experiences that people feel and want to be part of. My background spans live events, brand building, creative direction, and cross-functional work so I think in concepts, systems, and stories.

I’m drawn to the space where strategy meets execution: where a clear idea becomes something tangible. I enjoy translating insights into brand positioning, messaging frameworks, and audience engagement from concept through delivery.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

Dutch

Fluent

English

Fluent

Spanish; Castilian

Intermediate

French

Intermediate

Work Experience

Client Events at De Brauw Blackstone Westbroek

September 1, 2024 - March 31, 2025

Planned and executed high-end client events including masterclasses, team events, and partner retreats.

Founder - Well-being events club at YaSa Club

June 1, 2024 - Present

Founded and coordinated a club delivering mindful living through yoga classes, Ayurvedic education, and well-being events across multiple venues. Developed collaborative brand activations for well-being brands (including rituals and programming) and managed delivery with partner brands.

Brand Strategist & Event Manager

June 1, 2024 - Present

Developing brand positioning, messaging frameworks, and identity direction. Leading brand activations and events end-to-end with audiences up to 300 people. Driving engagement from concept to execution across a diverse client portfolio.

Marketing & Guest Experience at Cadush(y) Distillery

January 1, 2022 - August 31, 2022

Handled branding, sales, export strategies, and experience management as part of guest experience operations.

Social Media Marketing / Bakery / Waitress at Beach Club Tulum & Bakery

January 1, 2019 - December 31, 2022

Supported social media marketing and coordinated bakery operations including recipe testing, menu planning, and food presentation. Managed Tulum social media accounts with a focus on marketing and photography.