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Strategic and commercially focused digital marketer with 15+ years’ experience driving acquisition, engagement, and revenue across global B2B and B2C environments. Proven history in leading high-performing teams, managing multimillion-euro budgets, and delivering measurable improvements in traffic, conversion, and brand visibility. Expert in digital strategy, SEO, paid media, analytics, content strategy, digital transformation, and customer-centric marketing. Adept at building dashboards, improving performance through testing and optimization, and partnering across stakeholders to accelerate customer pathways from awareness to purchase.…Strategic and commercially focused digital marketer with 15+ years’ experience driving acquisition, engagement, and revenue across global B2B and B2C environments. Proven history in leading high-performing teams, managing multimillion-euro budgets, and delivering measurable improvements in traffic, conversion, and brand visibility. Expert in digital strategy, SEO, paid media, analytics, content strategy, digital transformation, and customer-centric marketing. Adept at building dashboards, improving performance through testing and optimization, and partnering across stakeholders to accelerate customer pathways from awareness to purchase.

Niall Mullane

Digital Marketer, SEO Expert, PPC Manager, +2

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Strategic and commercially focused digital marketer with 15+ years’ experience driving acquisition, engagement, and revenue across global B2B and B2C environments. Proven history in leading high-performing teams, managing multimillion-euro budgets, and delivering measurable improvements in traffic, conversion, and brand visibility. Expert in digital strategy, SEO, paid media, analytics, content strategy, digital transformation, and customer-centric marketing. Adept at building dashboards, improving performance through testing and optimization, and partnering across stakeholders to accelerate customer pathways from awareness to purchase.…Strategic and commercially focused digital marketer with 15+ years’ experience driving acquisition, engagement, and revenue across global B2B and B2C environments. Proven history in leading high-performing teams, managing multimillion-euro budgets, and delivering measurable improvements in traffic, conversion, and brand visibility. Expert in digital strategy, SEO, paid media, analytics, content strategy, digital transformation, and customer-centric marketing. Adept at building dashboards, improving performance through testing and optimization, and partnering across stakeholders to accelerate customer pathways from awareness to purchase.

Available to hire

Strategic and commercially focused digital marketer with 15+ years’ experience driving acquisition, engagement, and revenue across global B2B and B2C environments. Proven history in leading high-performing teams, managing multimillion-euro budgets, and delivering measurable improvements in traffic, conversion, and brand visibility.

Expert in digital strategy, SEO, paid media, analytics, content strategy, digital transformation, and customer-centric marketing. Adept at building dashboards, improving performance through testing and optimization, and partnering across stakeholders to accelerate customer pathways from awareness to purchase.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Work Experience

Digital & Channel Marketing Lead at Analog Devices (ADI)

August 1, 2022 - February 1, 2026

Led end-to-end digital marketing strategy and execution for a major global technology organisation across EMEA and North America, while also serving as Channel Marketing Lead managing a team of two. Delivered multi-channel campaigns that increased qualified traffic and engagement, collaborated with SEO to improve rankings across competitive keywords, and rolled out paid advertising tactics across Google Ads, YouTube, and Microsoft Ads to increase qualified traffic and lower CPA. Built analytics dashboards and reporting structures to improve visibility for senior leadership, introduced A/B testing protocols across social and web channels, and evaluated emerging digital technologies to enhance digital capability. Optimised digital spend and performance through continuous data-driven iteration and real-time optimisation.

Head of Digital Marketing at Avvio (Access Group)

June 1, 2017 - August 1, 2022

Led the digital marketing function and managed performance across SEO, PPC, and broader digital strategy. Delivered growth initiatives to increase traffic, acquisition, and retention across multiple markets, and drove digital transformation to improve efficiency, customer experience, and internal digital adoption. Positioned Avvio as an industry leader through thought leadership and innovation, supported sales with digital-led pitches, and built/owned a Digital Adoption Framework to improve customer onboarding and digital maturity.

Senior Digital Marketing Account Manager at Avvio (Access Group)

July 1, 2015 - June 1, 2017

Managed digital marketing accounts and supported strategy delivery aligned to business KPIs and growth objectives. Coordinated with PPC and SEO teams to ensure delivery against performance metrics and partnered cross-functionally to assess customer needs and shape digital solutions.

Digital Marketing Account Manager at Avvio (Access Group)

October 1, 2011 - July 1, 2015

Provided digital marketing account management and execution support, ensuring campaigns and deliverables aligned to customer and business goals. Supported ongoing improvements in SEO and PPC performance through collaboration with internal teams.

Digital Marketing Executive at Avvio (Access Group)

September 1, 2010 - October 1, 2011

Executed digital marketing activities supporting SEO and PPC performance and contributed to delivery of digital strategy initiatives during early progression roles within the company.

Store Manager / Trainer / Sales Consultant at Carphone Warehouse

October 1, 2004 - September 1, 2010

Delivered high-performance retail results, managed teams across multiple locations, and trained staff. Developed commercial skills through consistent delivery in a customer-facing environment.