8 years + experience as content writer and digital marketer with forte lying in increasing brand stature for startups.

8 years + experience as content writer and digital marketer with forte lying in increasing brand stature for startups.

Available to hire

8 years + experience as content writer and digital marketer with forte lying in increasing brand stature for startups.

Experience Level

Intermediate
Intermediate
Intermediate
Intermediate
Intermediate

Language

English
Advanced
Hindi
Advanced

Work Experience

Marketing/ Digital Marketing Executive at Cancer Foundation | Melbourne
April 16, 2024 - Present
Led community and digital marketing initiatives for cancer awareness campaigns. Coordinated social media content and influencer/social media operations to increase reach and engagement. Managed communications and media relations as well as planning and execution of multi-channel promotional activities within timelines and constraints.
Social Media Influencer Coordinator (Contractual) at Peter MacCallum Cancer Foundation
October 1, 2023 - April 15, 2024
Coordinated influencer partnerships and supported end-to-end campaign execution. Managed briefs, content discussions, and social media integration to maximize ROI and meet campaign goals. Supported production activities, timelines, and budget constraints for contracted work.
Marketing Specialist at MARICIA Australia Pty Limited (FIMERA Australia) | Melbourne, Australia
February 13, 2023 - August 31, 2023
Developed and executed integrated advertising and social media strategies for marketing and sales support. Advised stakeholders on advertising strategies and campaign planning to reach target markets and drive consumer awareness. Created and evaluated content (case studies, blogs, articles, press releases and newsletters) for organic SEO growth and engagement. Managed video content strategy and multi-platform content production.
Marketing Specialist at Zaanqo Care Partners (Supersonic IT) | Melbourne, Australia
March 15, 2022 - February 12, 2023
Planned, developed, and executed marketing strategies for lead generation and brand visibility. Coordinated multi-channel campaigns (social media, email marketing and other digital advertising). Produced SEO-optimized B2C collateral and evaluated video/content performance across Instagram and Facebook to improve brand awareness and engagement. Supported analytics, reporting, and optimization.
Digital Marketing - Community, Events and Fundraising Coordinator at IMaCcoounting and Finance / (Education program reference not confirmed)
March 15, 2022 - February 9, 2023
Content Marketing Coordinator at Dream Box INC | Delhi, India
February 18, 2021 - February 8, 2022
Executed content marketing and campaign production activities in the NDIS sector. Analyzed prior marketing initiatives and supported strategy redesign. Created advertising policies and campaigns aligned with sales objectives; advised executives on effective advertising for targeted markets; coordinated omnichannel campaigns including social outreach, content creation, and media placement. Planned event marketing initiatives (expos and webinars) with pre- and post-campaign strategy.
Trainee Consultant at India News-NewsX | Delhi, India
October 1, 2018 - January 20, 2020
Crafted engaging copy for digital platforms including blogs and promotional materials. Managed video content upload and optimization on social channels to maximize reach and engagement. Collaborated with the marketing team on content strategies; conducted industry research to inform relevant content; monitored and analyzed content performance metrics to refine future campaigns and targeting.

Education

Bachelor of Commerce (Honours) at University of Melbourne
January 1, 2015 - January 1, 2022
Bachelor of Commerce (Honours) at Amity University, India
January 1, 2015 - January 1, 2022

Qualifications

Add your qualifications or awards here.

Industry Experience

Education, Non-Profit Organization, Media & Entertainment, Professional Services, Retail