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Design lead with 6 years of experience creating digital products and brand systems. I build design systems, lead rebrands, and manage distributed teams while staying hands-on with UX/UI and visual design work. Outside of work, I enjoy gaming, reading manga and classic literature, baking, and watching films. I started designing through an anime and manga editing blog as a teenager—so creativity has always been part of how I work.…Design lead with 6 years of experience creating digital products and brand systems. I build design systems, lead rebrands, and manage distributed teams while staying hands-on with UX/UI and visual design work. Outside of work, I enjoy gaming, reading manga and classic literature, baking, and watching films. I started designing through an anime and manga editing blog as a teenager—so creativity has always been part of how I work.

Isabel Feranco

Brand Designer, Product Designer, Graphic Designer, +3

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Design lead with 6 years of experience creating digital products and brand systems. I build design systems, lead rebrands, and manage distributed teams while staying hands-on with UX/UI and visual design work. Outside of work, I enjoy gaming, reading manga and classic literature, baking, and watching films. I started designing through an anime and manga editing blog as a teenager—so creativity has always been part of how I work.…Design lead with 6 years of experience creating digital products and brand systems. I build design systems, lead rebrands, and manage distributed teams while staying hands-on with UX/UI and visual design work. Outside of work, I enjoy gaming, reading manga and classic literature, baking, and watching films. I started designing through an anime and manga editing blog as a teenager—so creativity has always been part of how I work.

Available to hire

Design lead with 6 years of experience creating digital products and brand systems. I build design systems, lead rebrands, and manage distributed teams while staying hands-on with UX/UI and visual design work.

Outside of work, I enjoy gaming, reading manga and classic literature, baking, and watching films. I started designing through an anime and manga editing blog as a teenager—so creativity has always been part of how I work.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Work Experience

Design Lead (Brand & Creative Operations) at Cartrack Singapore

March 1, 2025 - Present

Led the in-house brand and design function across 23+ markets, managing a distributed team of 6 designers across Singapore, Indonesia, Philippines, and South Africa. Promoted from UX/UI Designer to Design Lead in March 2025 while remaining hands-on as a designer. Built and maintained brand and design system foundations, led website redesign efforts across 23+ markets, and developed a design system with 100+ UI components and updated information architecture. Created and rolled out global brand guidelines across Asia and South Africa and collaborated with brand managers to document brand strategy and visual direction principles.

UX/UI Designer at Cartrack Singapore

November 1, 2023 - March 1, 2025

Created user-centered design work supporting product, marketing, and internal tools. Designed a mobile app gamification feature to improve engagement for the Driver App and produced custom dashboards for internal sales, operations, and analytics teams. Developed a wide variety of marketing and brand collateral including social media content, presentation design, sales collateral, event materials, merchandise, and environmental/physical building branding materials.

Senior UX/UI Designer at Corsiva lab pte ltd

June 1, 2020 - September 30, 2023

Designed user-centered web applications and dashboards across 70+ client projects across retail, finance, health sciences, education, and more. Collaborated with product managers and developers to deliver customized digital solutions aligned with user needs and business goals. Won new clients through design proposals and UX-focused stakeholder presentations. Mentored a team of 4 designers by establishing design frameworks that improved productivity and maintained design consistency across international projects.