Design Lead with 6 years of experience creating digital products and brand systems. I build design systems, lead rebrands, and manage distributed teams while staying hands-on with UX/UI work. I’m currently wrapping up a double degree in Global Media and Communication and Marketing (Sept 2026). Outside of work, I unwind with games, manga/classic literature, baking, and films—design has been part of my story since I started an anime/manga editing blog as a teenager.…

Isabel Feranco

Design Lead with 6 years of experience creating digital products and brand systems. I build design systems, lead rebrands, and manage distributed teams while staying hands-on with UX/UI work. I’m currently wrapping up a double degree in Global Media and Communication and Marketing (Sept 2026). Outside of work, I unwind with games, manga/classic literature, baking, and films—design has been part of my story since I started an anime/manga editing blog as a teenager.…

Available to hire

Design Lead with 6 years of experience creating digital products and brand systems. I build design systems, lead rebrands, and manage distributed teams while staying hands-on with UX/UI work.

I’m currently wrapping up a double degree in Global Media and Communication and Marketing (Sept 2026). Outside of work, I unwind with games, manga/classic literature, baking, and films—design has been part of my story since I started an anime/manga editing blog as a teenager.

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Skills

Experience Level

Language

English
Intermediate

Work Experience

Design Lead (Brand & Creative Operations) at Cartrack
March 1, 2025 - Present
Led the in-house brand and design function across 23+ markets, managing a distributed team of 6 designers across Singapore, Indonesia, Philippines, and South Africa while remaining hands-on as a designer. Built and evolved brand guidelines and design systems (100+ UI components), and led a company website redesign for 23+ markets. Partnered with brand managers to document brand strategy and establish visual direction principles. Established design operations from scratch including intake systems, quality checklists, and Jira workflows to manage high-volume, multi-stakeholder requests.
Design Lead (Brand & Creative Operations) at Cartrack Singapore
March 1, 2025 - Present
Led the in-house brand and design function across 23+ markets, managing a distributed team of 6 designers across Singapore, Indonesia, Philippines, and South Africa. Promoted from UX/UI Designer to Design Lead in March 2025 while remaining hands-on as a designer. Built and maintained brand and design system foundations, led website redesign efforts across 23+ markets, and developed a design system with 100+ UI components and updated information architecture. Created and rolled out global brand guidelines across Asia and South Africa and collaborated with brand managers to document brand strategy and visual direction principles.
UX/UI Designer at Cartrack
November 1, 2023 - March 1, 2025
Worked on product and design initiatives including a mobile app gamification feature to improve driver engagement, internal dashboards for sales/operations/analytics, and a wide range of marketing and brand collateral. Supported website and design-system efforts contributing to information architecture, UI components, and consistency across multiple markets.
UX/UI Designer at Cartrack Singapore
November 1, 2023 - March 1, 2025
Created user-centered design work supporting product, marketing, and internal tools. Designed a mobile app gamification feature to improve engagement for the Driver App and produced custom dashboards for internal sales, operations, and analytics teams. Developed a wide variety of marketing and brand collateral including social media content, presentation design, sales collateral, event materials, merchandise, and environmental/physical building branding materials.
Senior UX/UI Designer at Corsiva lab pte ltd
June 1, 2020 - September 30, 2023
Designed user-centered web applications and dashboards across 70+ client projects across retail, finance, health sciences, education, and more. Collaborated with product managers and developers to deliver customized digital solutions aligned with user needs and business goals. Won new clients through design proposals and UX-focused stakeholder presentations. Mentored a team of 4 designers by establishing design frameworks that improved productivity and maintained design consistency across international projects.

Education

Double degree in Global Media and Communication and Marketing at Kaplan Singapore (Murdoch University)
September 1, 2024 - September 1, 2026
Bachelor Of Communication at Kaplan Singapore (Murdoch University)
January 1, 2017 - January 1, 2020
Specialist Diploma in User Experience Design and Management at Nanyang Polytechnic
April 1, 2017 - February 1, 2020
Diploma in Interaction Design at Nanyang Polytechnic
April 1, 2017 - January 1, 2020
Double degree (Global Media and Communication and Marketing) at Kaplan Singapore (Murdoch University)
January 11, 2030 - September 1, 2026
Bachelor of Communication (Global Media and Communication and Marketing) at Kaplan Singapore (Murdoch University)
September 1, 2020 - September 1, 2026
Specialist Diploma in User Experience Design and Management at Nanyang Polytechnic
April 1, 2017 - February 1, 2020
Diploma in Interaction Design at Nanyang Polytechnic
April 1, 2017 - January 1, 2020
Double degree (Global Media and Communication and Marketing) at Kaplan Singapore (Murdoch University)
September 1, 2024 - September 1, 2026
Bachelor of Communication (Global Media and Communication and Marketing) at Kaplan Singapore (Murdoch University)
January 1, 2024 - August 4, 2026
Specialist Diploma in User Experience Design and Management at Nanyang Polytechnic
September 1, 2017 - February 1, 2020
Diploma in Interaction Design at Nanyang Polytechnic
January 1, 2017 - February 1, 2020

Qualifications

Director’s List Award
January 11, 2030 - July 14, 2026

Industry Experience

Education, Software & Internet, Media & Entertainment, Retail, Transportation & Logistics, Financial Services, Healthcare, Gaming, Professional Services

Skills

Experience Level