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Marketing and content professional with nearly 14 years of experience across consumer insights, brand strategy, education, and digital communications. I help organisations understand audiences through research-led storytelling, educational program design, and integrated marketing strategy. I recently completed a Master of Commerce (Finance & Data Analytics) at the University of Sydney and I’m currently growing my own creator channels (YouTube and Xiaohongshu) using analytics to improve retention and CTR. I’m now seeking opportunities in marketing, content strategy, customer engagement, and AI-assisted content operations.…Marketing and content professional with nearly 14 years of experience across consumer insights, brand strategy, education, and digital communications. I help organisations understand audiences through research-led storytelling, educational program design, and integrated marketing strategy. I recently completed a Master of Commerce (Finance & Data Analytics) at the University of Sydney and I’m currently growing my own creator channels (YouTube and Xiaohongshu) using analytics to improve retention and CTR. I’m now seeking opportunities in marketing, content strategy, customer engagement, and AI-assisted content operations.

Jenny Shuhui Zhao

Marketing Strategist, Content Strategist, Digital Marketer, +2

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Marketing and content professional with nearly 14 years of experience across consumer insights, brand strategy, education, and digital communications. I help organisations understand audiences through research-led storytelling, educational program design, and integrated marketing strategy. I recently completed a Master of Commerce (Finance & Data Analytics) at the University of Sydney and I’m currently growing my own creator channels (YouTube and Xiaohongshu) using analytics to improve retention and CTR. I’m now seeking opportunities in marketing, content strategy, customer engagement, and AI-assisted content operations.…Marketing and content professional with nearly 14 years of experience across consumer insights, brand strategy, education, and digital communications. I help organisations understand audiences through research-led storytelling, educational program design, and integrated marketing strategy. I recently completed a Master of Commerce (Finance & Data Analytics) at the University of Sydney and I’m currently growing my own creator channels (YouTube and Xiaohongshu) using analytics to improve retention and CTR. I’m now seeking opportunities in marketing, content strategy, customer engagement, and AI-assisted content operations.

Available to hire

Marketing and content professional with nearly 14 years of experience across consumer insights, brand strategy, education, and digital communications. I help organisations understand audiences through research-led storytelling, educational program design, and integrated marketing strategy.

I recently completed a Master of Commerce (Finance & Data Analytics) at the University of Sydney and I’m currently growing my own creator channels (YouTube and Xiaohongshu) using analytics to improve retention and CTR. I’m now seeking opportunities in marketing, content strategy, customer engagement, and AI-assisted content operations.

Skills

Experience Level

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Work Experience

Independent Digital Content Creator

November 1, 2025 - Present

Develop and manage personal digital content channels focused on life reinvention, studying abroad, and personal growth. Produce educational video content for YouTube and Xiaohongshu. Research audience behaviour and content trends, then optimise performance using metrics such as CTR, audience retention, and engagement. Apply storytelling techniques alongside analytics to continuously improve content quality.

Mathematics Tutor (Part-time)

January 1, 2024 - Present

Provide personalised one-to-one mathematics tutoring for Year 4–6 students. Adapt teaching methods to each student's learning style to strengthen understanding and confidence, while building critical-thinking skills. Maintain regular communication with parents regarding student progress.

Independent Marketing & Education Consultant

January 1, 2017 - January 1, 2024

Designed and delivered parent-child education programs integrating reading, music appreciation, and outdoor experiential learning. Planned and managed educational events including marketing, budgeting, logistics, stakeholder coordination, and customer communication. Developed promotional materials and marketing campaigns to increase participation and community engagement. Improved program quality using participant feedback and market trend analysis.

Brand Manager at Greenkern Management Consulting

January 1, 2010 - December 31, 2016

Managed branding and integrated marketing projects for Volkswagen and BMW. Contributed to branding and naming development of BMW’s electric vehicle brand “Zinoro”. Planned sponsorship campaigns, brand activations, and corporate events. Conducted consumer research and market analysis to support strategic decision-making. Coordinated cross-functional teams and managed client relationships throughout project delivery.

Marketing Research Specialist at Beijing Ruide Jiahua Jewelry Co., Ltd.

January 1, 2006 - December 31, 2009

Conducted customer persona research, market segmentation, and competitor analysis. Researched consumer behaviour and emerging market trends. Prepared market intelligence reports to support business development and marketing strategy.