Social Media, Brand & Content Strategist with 8+ years’ experience driving brand growth, visual identity development and brand positioning with a strong focus on lead generation. I specialize in multi-channel content strategies and creative direction that strengthen brand presence, audience engagement and customer acquisition. I combine strategic planning with hands-on execution, delivering measurable business results through both agency ownership and in-house strategic experience across education, healthcare and service-based industries.…

Thaisa Dario da Rocha

Social Media, Brand & Content Strategist with 8+ years’ experience driving brand growth, visual identity development and brand positioning with a strong focus on lead generation. I specialize in multi-channel content strategies and creative direction that strengthen brand presence, audience engagement and customer acquisition. I combine strategic planning with hands-on execution, delivering measurable business results through both agency ownership and in-house strategic experience across education, healthcare and service-based industries.…

Available to hire

Social Media, Brand & Content Strategist with 8+ years’ experience driving brand growth, visual identity development and brand positioning with a strong focus on lead generation. I specialize in multi-channel content strategies and creative direction that strengthen brand presence, audience engagement and customer acquisition.

I combine strategic planning with hands-on execution, delivering measurable business results through both agency ownership and in-house strategic experience across education, healthcare and service-based industries.

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Language

English
Fluent
Portuguese
Fluent
Spanish; Castilian
Advanced

Work Experience

Social Media & Content Strategist (Part-time) at Juv'ae
January 1, 2025 - Present
Led end-to-end social media strategy aligned with brand positioning and business growth. Planned multi-platform content across Instagram, Facebook, LinkedIn, TikTok and YouTube. Created visual and written content designed to drive awareness, follower growth and lead generation, and directed video and photography production to strengthen brand storytelling. Managed community engagement and monitored market trends, competitors and audience behavior to guide strategy.
Social Media & Content Strategist at Juv’ae
January 1, 2025 - Present
Led end-to-end social media strategies aligned with brand positioning and business growth. Oversaw multi-platform content planning across Instagram, Facebook, LinkedIn, TikTok and YouTube. Produced high-impact visual and written content driving brand awareness and lead generation, and delivered integrated campaigns supporting product launches, events, education initiatives and podcast content. Directed video, photography and multimedia content production to strengthen brand storytelling, drove community engagement, and translated performance insights into content optimization strategies. Collaborated with marketing, events, design and onboarding teams to ensure campaign alignment while supporting compliance and brand governance requirements.
Social Media Manager at International House – IHSTS
October 1, 2023 - December 31, 2024
Delivered multi-campus social media strategies supporting brand awareness, student engagement and enrolment growth. Ran campaign-driven content across Instagram, TikTok, YouTube and LinkedIn aligned with marketing and recruitment goals. Produced video interviews, student success stories and promotional campaigns to strengthen brand credibility. Built structured content calendars aligned with seasonal enrolment campaigns and tracked engagement and performance metrics to support lead generation and enrolment outcomes.
Social Media Manager at International House - IHSTS
October 1, 2023 - December 31, 2024
Delivered multi-campus social media strategies supporting brand awareness, student engagement and enrolment growth. Executed campaign-driven content strategies across Instagram, TikTok, YouTube and LinkedIn aligned with marketing and recruitment goals. Produced video interviews, student success stories and podcast-style content, and directed structured content calendars aligned with seasonal enrolment campaigns. Supported marketing communications through conversion-focused content strategies and EDM campaigns, analysed engagement metrics and performance to improve effectiveness and lead generation outcomes, and ensured brand and compliance standards across education marketing guidelines.
Founder & Social Media Strategist (Part-time) at The Social Media Institute (formerly Boom My Business)
February 1, 2016 - Present
Founded and grew a social media training and agency business from a single-client operation into a multi-country presence (12+ countries). Provided digital marketing and social media growth strategies across industries including law firms and small-to-medium businesses. Delivered a client campaign generating 1.19M+ views in 90 days with 61.6% of reach from non-followers, indicating strong organic discovery. Managed editorial calendars aligned with brand positioning and customer acquisition, and led brand identity development/repositioning and digital presence transformations. Reviewed performance metrics to inform strategic decisions.
Social Media Manager at Boom My Business
February 1, 2016 - September 30, 2023
Delivered digital marketing and social media growth strategies for multiple business clients across diverse industries. Directed editorial content calendars aligned with brand positioning and customer acquisition strategies, and executed lead generation campaigns across social platforms and digital marketing channels. Produced conversion-focused e-commerce content including product descriptions and imagery optimization, analysed content performance and marketing metrics to inform campaign optimization, and led brand identity development and digital presence transformation projects. Produced visual assets including professional video and photography for client brands.

Education

Advanced Diploma of Digital Marketing at Ana Tex
January 1, 2021 - December 31, 2021
Master Digital Marketing (Social Media) at Unitex
January 1, 2020 - December 31, 2020
Higher School of Advertising and Marketing (ESPM) at ESPM
January 1, 2016 - December 31, 2016
Master of Digital Marketing (Social Media) at Unitex (Australia)
January 1, 2020 - December 31, 2020
Advanced Diploma of Digital Marketing at Ana Tex
January 1, 2021 - December 31, 2021
Bachelor's Degree, Advertising and Marketing at Higher School of Advertising and Marketing (ESPM)
January 1, 2016 - December 31, 2016

Qualifications

Higher School of Advertising and Marketing (ESPM)
January 1, 2016 - December 31, 2016
Advanced Diploma of Digital Marketing
January 1, 2021 - December 31, 2021
Master Digital Marketing (Social Media)
January 1, 2020 - December 31, 2020
Advanced Diploma of Digital Marketing
January 1, 2021 - December 31, 2021
Master of Digital Marketing (Social Media)
January 1, 2020 - December 31, 2020
Bachelor's Degree, Advertising and Marketing
January 1, 2016 - December 31, 2016

Industry Experience

Education, Media & Entertainment, Professional Services, Retail, Healthcare, Other
    International House

    As the Social Media Manager for International House Sydney, I managed the Instagram presence for one of Australia’s largest English language schools across seven campuses. I was responsible for the entire content production process from strategy and content planning to professional photography, videography, script writing, graphic design, video editing, copywriting, publishing and performance reporting.

    I also created educational and promotional campaigns, produced content for adult and junior programs, collaborated with multiple departments, and taught marketing workshops for children as part of the Junior Programs. Nearly all content published during my time was created end-to-end by me, helping strengthen the brand’s digital presence across Australia.