Zeena B Raj

Designed and shipped mobile web and responsive experiences for GCC’s leading digital gifting platform (200K+ users). Reduced support requests by 30% by redesigning cancellation and refund workflows with clear status tracking and guided user actions. Accelerated B2B partner activation by 28% through intuitive API Platform integration and operational workflows that lowered onboarding friction. Cut design-to-dev handoff time by 30% by building and maintaining scalable Figma design systems and reusable component libraries used across 6+ product surfaces. Integrated AI into design workflows using Claude for research synthesis and UX copywriting, and ChatGPT for rapid competitive analysis to speed up iteration cycles.

Delivered end-to-end product design for SaaS, eCommerce, and startup platforms. Used AI-assisted workflows (Figma AI, ChatGPT) to accelerate wireframe iteration, generate UX copy, and synthesize usability findings. Designed and shipped 0→1 digital products for B2B and B2C clients—from initial discovery through investor-ready prototypes—covering research, information architecture, interaction design, and high-fidelity UI.

Led full-cycle product design for SaaS and startup platforms, including redesigning web experiences for the Innovation Incubator Advisory. Improved architecture and visual storytelling, increasing engagement by 25%. Responsible for UX flows, wireframing, UI design, and iteration based on review and testing feedback.