Angelin

Directed brand positioning and marketing strategy for consumer packaged goods across multiple product categories; managed key retail partners and large-scale distribution networks (including Costco, Sam's Club, Walmart, and Vips). Contributed to brand activations, event production, and product launch campaigns. Represented brands as a digital ambassador, amplifying campaigns through social media storytelling and community engagement. Coordinated sponsorships and strategic brand partnerships across entertainment and cultural platforms, supporting collaborations with international lifestyle brands (e.g., J&B Scotch Whisky, Vans, Skullcandy). Supported campaign development and execution within music, media, and youth culture ecosystems.

Leads creative production and brand direction across editorial photo/video campaigns, concept development, and final execution. Oversees direct branding, visual identity systems, and integrated marketing strategies for lifestyle and cultural clients, including social media direction, content ecosystems, and community engagement. Develops and implements e-commerce and digital sales strategies for brand growth and positioning. Manages product and material development, manufacturing processes, and supply-chain operations; coordinates seasonal campaigns, retail activations, brand experiences, and experiential pop-up installations. Directs cross-border logistics, shipping coordination, and production timelines across multiple vendors and territories. Provides end-to-end creative oversight for on-site installations and experiential environments, and collaborates with architect John Whelan to translate design vision into material execution.