Creative director and brand producer with experience leading editorial, visual identity, and integrated marketing across lifestyle and cultural clients. Oversees end-to-end creative development—from concept to final production—covering photo/video campaigns, digital storytelling systems, retail activations, and e-commerce growth. Specializes in brand positioning, product and material development, supply chain coordination, and cross-border logistics for hospitality and high-concept projects. Also provides direction for experiential installations and pop-up environments, collaborating closely with architects and international vendors to translate design vision into tangible execution.

Angelin

Creative director and brand producer with experience leading editorial, visual identity, and integrated marketing across lifestyle and cultural clients. Oversees end-to-end creative development—from concept to final production—covering photo/video campaigns, digital storytelling systems, retail activations, and e-commerce growth. Specializes in brand positioning, product and material development, supply chain coordination, and cross-border logistics for hospitality and high-concept projects. Also provides direction for experiential installations and pop-up environments, collaborating closely with architects and international vendors to translate design vision into tangible execution.

Available to hire

Creative director and brand producer with experience leading editorial, visual identity, and integrated marketing across lifestyle and cultural clients. Oversees end-to-end creative development—from concept to final production—covering photo/video campaigns, digital storytelling systems, retail activations, and e-commerce growth.

Specializes in brand positioning, product and material development, supply chain coordination, and cross-border logistics for hospitality and high-concept projects. Also provides direction for experiential installations and pop-up environments, collaborating closely with architects and international vendors to translate design vision into tangible execution.

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Language

Spanish; Castilian
Fluent
Swedish
Fluent
English
Advanced
Italian
Intermediate

Work Experience

Creative / Brand Director (international roles across Mexico, Italy, and Vietnam)
January 1, 2012 - December 31, 2023
Directed brand positioning and marketing strategy for consumer packaged goods across multiple product categories; managed key retail partners and large-scale distribution networks (including Costco, Sam's Club, Walmart, and Vips). Contributed to brand activations, event production, and product launch campaigns. Represented brands as a digital ambassador, amplifying campaigns through social media storytelling and community engagement. Coordinated sponsorships and strategic brand partnerships across entertainment and cultural platforms, supporting collaborations with international lifestyle brands (e.g., J&B Scotch Whisky, Vans, Skullcandy). Supported campaign development and execution within music, media, and youth culture ecosystems.
Founder and Creative Director at STU D IO N ER U DAFLA M IG NI X V O GUE
January 1, 2009 - Present
Leads creative production and brand direction across editorial photo/video campaigns, concept development, and final execution. Oversees direct branding, visual identity systems, and integrated marketing strategies for lifestyle and cultural clients, including social media direction, content ecosystems, and community engagement. Develops and implements e-commerce and digital sales strategies for brand growth and positioning. Manages product and material development, manufacturing processes, and supply-chain operations; coordinates seasonal campaigns, retail activations, brand experiences, and experiential pop-up installations. Directs cross-border logistics, shipping coordination, and production timelines across multiple vendors and territories. Provides end-to-end creative oversight for on-site installations and experiential environments, and collaborates with architect John Whelan to translate design vision into material execution.

Education

Master of Business Administration (MBA) at World Wide Master in Business Administration (MBA)
January 1, 2014 - December 31, 2023
Bachelor of Arts in Communication at EAE Business School
January 1, 2021 - December 31, 2023
International Baccalaureate at Universidad de las Américas
January 1, 2011 - December 31, 2014
at Kungsholmens Gymnasium
January 1, 2008 - January 1, 2011

Qualifications

MS Office / Business Administration (education-related)
January 1, 2014 - July 14, 2026

Industry Experience

Media & Entertainment, Retail, Travel & Hospitality, Professional Services, Consumer Goods