Strategic UX professional with 20+ years of international experience, translating complexity into clear structures by connecting human needs, business strategy, and technology. Leads UX strategy and experience design across complex, multi-stakeholder digital ecosystems. Drives AI adoption and user-centred solutions through research, service and product design, design systems, and end-to-end delivery. Experienced across consulting, healthcare, scientific publishing, media, and e-commerce—turning insights into measurable improvements and scalable design practices.

Mayo Todorovic

Strategic UX professional with 20+ years of international experience, translating complexity into clear structures by connecting human needs, business strategy, and technology. Leads UX strategy and experience design across complex, multi-stakeholder digital ecosystems. Drives AI adoption and user-centred solutions through research, service and product design, design systems, and end-to-end delivery. Experienced across consulting, healthcare, scientific publishing, media, and e-commerce—turning insights into measurable improvements and scalable design practices.

Available to hire

Strategic UX professional with 20+ years of international experience, translating complexity into clear structures by connecting human needs, business strategy, and technology. Leads UX strategy and experience design across complex, multi-stakeholder digital ecosystems.

Drives AI adoption and user-centred solutions through research, service and product design, design systems, and end-to-end delivery. Experienced across consulting, healthcare, scientific publishing, media, and e-commerce—turning insights into measurable improvements and scalable design practices.

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Experience Level

Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
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Language

German
Fluent
English
Fluent
French
Advanced
Serbian
Advanced

Work Experience

Lead UX Designer at Zühlke Engineering
September 1, 2023 - August 31, 2026
Led UX strategy and experience design across complex, multi-stakeholder digital ecosystems, driving product, service and platform transformation. Provided strategic and operational UX leadership in cross-functional teams, aligning business, engineering and design. Served as UX SPOC for AI transformation, including UX capability building, tooling evaluation and adoption of AI-driven design and research. Defined and scaled design systems with governance models and organization-wide rollout plans. Translated business objectives into coherent end-to-end experience visions and journeys, delivering UX and UI solutions informed by user research and stakeholder insights.
Senior UX Designer at Frontiers Media
July 1, 2022 - June 30, 2023
Led UX for the Editor Engagement & Growth portfolio (8–10 product initiatives), setting UX priorities, resource planning and strategic direction. Drove UX research for editor onboarding and translated findings into product strategy and measurable experience improvements. Partnered with product and engineering leadership to define UX strategy, contribute to OKRs and align user, business and editorial needs. Coached teams in user-centred product development and Design Thinking practices. Owned end-to-end experience design for complex editorial workflows and mentored junior UX designers in a distributed European team.
Lead UX Designer at Zühlke Engineering
November 1, 2016 - June 30, 2022
Delivered UX strategy and product design for digital products across consulting engagements. Planned and facilitated discovery, ideation and stakeholder alignment workshops using Design Thinking. Directed end-to-end UX across research, requirements, interaction design, prototyping and accessibility. Coordinated delivery across multidisciplinary project teams and coached designers. Conducted mixed-method user research to identify user needs, business opportunities and product risks, including work supporting the NHS COVID-19 App.
Founder at Mayo Design
January 1, 2013 - October 31, 2016
Ran a digital design consultancy delivering UX, product design and digital branding. Led end-to-end user-centred design from research and service concepts to interaction and visual design, plus implementation. Established design systems, design guidelines and digital brand identities. Led platform transition strategy and redesign for a Swiss e-commerce business, managing multidisciplinary design and development teams. Worked hands-on across UX, front-end implementation and CMS platforms to strengthen product design and technical delivery.
Art Director Digital at Goom Radio
January 1, 2011 - January 31, 2013
Led UX design and delivery of web and mobile experiences for a customizable online radio platform. Managed multicultural design and development teams while coordinating product planning and client relationships. Applied analytics and user insights to optimize digital products and improve user engagement.
Interactive Designer at WGBH Public Television
April 1, 2005 - May 31, 2010
Created interactive digital experiences for public media and clients including Harvard University, Mass General Hospital and the Poetry Foundation. Led UX research, information architecture and interaction design for large-scale educational and multimedia platforms. Translated complex content into accessible, user-centred digital experiences in collaboration with engineering teams.
Landscape Architect at Mart G. Schwartz Partners
November 1, 2003 - April 30, 2005
Led multidisciplinary landscape architecture teams on projects from concept through presentation. Managed project delivery, team coordination, and client-facing design communication. Produced presentation plans and visualizations to support coherent visual brand identity across channels, including marketing materials.
Landscape Architect at Martin Schwarten Partners (Mart ha Sc hw art z Partners)
November 1, 2003 - April 30, 2005
Led multidisciplinary landscape architecture teams on projects from concept through presentation. Managed project delivery, team coordination and client-facing design communication. Produced presentation plans, visualizations and marketing materials to establish cohesive visual brand identity and strengthen communication across channels.
Architecture and Design Contractor (TRÖSCH 3D-CD) at ETHZ (Trösch 3D-CD)
June 1, 2002 - June 30, 2003
Produced CAD drawings, construction plans and renderings for residential developments and supported deliverables for multiple clients.

Education

Master of Science in Arts Administration (Kulturmanagement) at Boston University
January 1, 2005 - July 14, 2026
Master in Architecture at ETH Zurich
January 1, 2002 - July 14, 2026
Master of Science in Arts Administration (Kulturmanagement) at Boston University
January 1, 2005 - December 31, 2005
Master in Architecture at ETH Zurich
January 1, 2002 - December 31, 2002
Industrial Design Engineering (as per certificate/training list) at TU Delft
January 1, 2017 - December 31, 2019

Qualifications

UX Certificate – Nielsen Norman Group
January 1, 2021 - July 14, 2026
Certified Service Design Thinker – XDi–Experience Design Institute
January 1, 2021 - July 14, 2026
Design Leadership and Innovation – TU Delft–Industrial Design Engineering
January 1, 2021 - July 14, 2026
Innovation Strategy – eCornell
January 1, 2020 - July 14, 2026
Vision in Product Design – TU Delft | Industrial Design Engineering
January 1, 2019 - July 14, 2026
UX QB® Certified Professional for Usability and User Experience, Foundation Level (CPUX-F) – SQS Swiss Association for Quality Awards
January 1, 2017 - July 14, 2026
UX Certificate – Nielsen Norman Group
January 1, 2021 - July 14, 2026
Certified Service Design Thinker – XDi–Experience Design Institute
January 1, 2021 - July 14, 2026
Design Leadership and Innovation – TU Delft–Industrial Design Engineering
January 1, 2021 - July 14, 2026
Innovation Strategy – eCornell
January 1, 2020 - July 14, 2026
Vision in Product Design – TU Delft | Industrial Design Engineering
January 1, 2019 - July 14, 2026
UX QB® Certified Professional for Usability and User Experience – Foundation Level (CPUX-F) – SQS / Swiss Association for Quality
January 1, 2017 - July 14, 2026

Industry Experience

Professional Services, Healthcare, Life Sciences, Media & Entertainment, Software & Internet, Education, Non-Profit Organization, Retail
    NHS COVID-19 App

    A public health mobile app that helped reduce the spread of COVID-19 through exposure notifications, symptom checking, venue check-ins, and access to up-to-date health guidance.

    Client
    NHS, UK’s public healthcare system

    Industry
    Public Healthcare

    Product
    Mobile App

    Responsibilities
    Led UX design as part of a team of three UX designers for this large-scale public health mobile application, designing user journeys and interactions across key features including exposure notifications, symptom assessment, and health guidance.
    Prepared and supported user research activities, including sessions with people with accessibility needs, and iterated designs based on research findings.
    Developed and maintained the design system to support consistency, scalability, and efficient collaboration across teams.
    Integrated internal analytics to understand user behaviour and inform product decisions.
    Collaborated within an international, multidisciplinary team of designers, researchers, developers, product managers, and public health stakeholders.

    Swisscom Mobile Product Family

    A mobile product ecosystem enabling Swisscom customers to discover, configure, and manage mobile subscriptions, devices, and services across digital channels.

    Client
    SWISSCOM, Switzerland’s leading telecommunications provider

    Industry
    Telecommunications

    Product
    Responsive E-commerce Website

    Responsibilities
    Designed user journeys, interactions, and interfaces, simplifying complex telecommunications products and services.
    Worked as part of a team of two UX designers, collaborating closely with product managers, developers, and business stakeholders.
    Translated user research findings into design solutions, iterating the user experience based on validated insights.
    Created wireframes, interaction designs, prototypes, and high-fidelity user interfaces.

    UK Royal Mail: Track & Trace App

    A mobile app that allows customers to track letters and parcels, receive real-time delivery updates, view proof of delivery, and manage shipments.

    Client
    ROYAL MAIL, UK’s largest postal and parcel delivery service

    Industry
    Postal Services

    Product
    Mobile App

    Responsibilities
    Led UX design activities as part of a team of four UX designers to improve the customer experience across the parcel tracking journey.
    Collaborated within a multidisciplinary team including product, research, technology, and business stakeholders.
    Developed notification strategies to provide customers with timely, relevant delivery updates and improve transparency throughout the delivery journey.
    Designed user flows, interaction patterns, and interface concepts for tracking, delivery updates, and customer interactions.
    Translated user findings and operational requirements into clear, user-centred experiences.