Strategic UX professional with 20+ years of international experience, translating complexity into clear structures by connecting human needs, business strategy, and technology. Leads UX strategy and experience design across complex, multi-stakeholder digital ecosystems.
Drives AI adoption and user-centred solutions through research, service and product design, design systems, and end-to-end delivery. Experienced across consulting, healthcare, scientific publishing, media, and e-commerce—turning insights into measurable improvements and scalable design practices.
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A public health mobile app that helped reduce the spread of COVID-19 through exposure notifications, symptom checking, venue check-ins, and access to up-to-date health guidance.
Client
NHS, UK’s public healthcare system
Industry
Public Healthcare
Product
Mobile App
Responsibilities
Led UX design as part of a team of three UX designers for this large-scale public health mobile application, designing user journeys and interactions across key features including exposure notifications, symptom assessment, and health guidance.
Prepared and supported user research activities, including sessions with people with accessibility needs, and iterated designs based on research findings.
Developed and maintained the design system to support consistency, scalability, and efficient collaboration across teams.
Integrated internal analytics to understand user behaviour and inform product decisions.
Collaborated within an international, multidisciplinary team of designers, researchers, developers, product managers, and public health stakeholders.
A mobile product ecosystem enabling Swisscom customers to discover, configure, and manage mobile subscriptions, devices, and services across digital channels.
Client
SWISSCOM, Switzerland’s leading telecommunications provider
Industry
Telecommunications
Product
Responsive E-commerce Website
Responsibilities
Designed user journeys, interactions, and interfaces, simplifying complex telecommunications products and services.
Worked as part of a team of two UX designers, collaborating closely with product managers, developers, and business stakeholders.
Translated user research findings into design solutions, iterating the user experience based on validated insights.
Created wireframes, interaction designs, prototypes, and high-fidelity user interfaces.
A mobile app that allows customers to track letters and parcels, receive real-time delivery updates, view proof of delivery, and manage shipments.
Client
ROYAL MAIL, UK’s largest postal and parcel delivery service
Industry
Postal Services
Product
Mobile App
Responsibilities
Led UX design activities as part of a team of four UX designers to improve the customer experience across the parcel tracking journey.
Collaborated within a multidisciplinary team including product, research, technology, and business stakeholders.
Developed notification strategies to provide customers with timely, relevant delivery updates and improve transparency throughout the delivery journey.
Designed user flows, interaction patterns, and interface concepts for tracking, delivery updates, and customer interactions.
Translated user findings and operational requirements into clear, user-centred experiences.
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