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Creative Performance Strategist and producer with experience building high-performing, audience-first marketing campaigns across social, PR, email, partnerships and live/hospitality and cultural brands. I combine storytelling with commercial thinking, using customer insights, performance data and emerging AI tools to deliver measurable growth. I’ve led full-funnel strategy, content production and stakeholder partnerships—delivering stronger ticket sales, revenue growth and engagement—while managing timelines, budgets, contracts and multi-workstream production.…Creative Performance Strategist and producer with experience building high-performing, audience-first marketing campaigns across social, PR, email, partnerships and live/hospitality and cultural brands. I combine storytelling with commercial thinking, using customer insights, performance data and emerging AI tools to deliver measurable growth. I’ve led full-funnel strategy, content production and stakeholder partnerships—delivering stronger ticket sales, revenue growth and engagement—while managing timelines, budgets, contracts and multi-workstream production.

Rayyana Baghazal

Creative Director, Brand Strategist, Marketing Strategist, +3

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Creative Performance Strategist and producer with experience building high-performing, audience-first marketing campaigns across social, PR, email, partnerships and live/hospitality and cultural brands. I combine storytelling with commercial thinking, using customer insights, performance data and emerging AI tools to deliver measurable growth. I’ve led full-funnel strategy, content production and stakeholder partnerships—delivering stronger ticket sales, revenue growth and engagement—while managing timelines, budgets, contracts and multi-workstream production.…Creative Performance Strategist and producer with experience building high-performing, audience-first marketing campaigns across social, PR, email, partnerships and live/hospitality and cultural brands. I combine storytelling with commercial thinking, using customer insights, performance data and emerging AI tools to deliver measurable growth. I’ve led full-funnel strategy, content production and stakeholder partnerships—delivering stronger ticket sales, revenue growth and engagement—while managing timelines, budgets, contracts and multi-workstream production.

Available to hire

Creative Performance Strategist and producer with experience building high-performing, audience-first marketing campaigns across social, PR, email, partnerships and live/hospitality and cultural brands. I combine storytelling with commercial thinking, using customer insights, performance data and emerging AI tools to deliver measurable growth.

I’ve led full-funnel strategy, content production and stakeholder partnerships—delivering stronger ticket sales, revenue growth and engagement—while managing timelines, budgets, contracts and multi-workstream production.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Language

Work Experience

Creative Performance Strategist & Producer (Freelance) at Independent Production – Leeds Playhouse

January 1, 2026 - Present

Developed and executed an end-to-end creative, full-funnel campaign strategy across social media, PR, email, partnerships and community outreach. Increased ticket sales by 65% and generated over £5,000 revenue. Planned campaign messaging using audience insights and community research, wrote creative briefs, and coordinated production partners (photography, videography, vendors). Produced assets including photography, video and copy using Adobe Creative Suite, Canva and AI-assisted workflows. Monitored performance throughout production and adapted messaging based on audience response. Built partnerships with Leeds Playhouse, BBC Radio, Leeds Life, What's On Yorkshire and local community organisations. Managed timelines, contracts, budgets, rehearsals and stakeholder communications across multiple workstreams.

Operations & Marketing Manager at Nesso Café Bar

January 1, 2026 - June 30, 2026

Improved commercial performance by implementing customer insight-led promotions, merchandising strategies and targeted upselling, increasing average spend from £10 to £35 per guest (250%). Supported weekly revenues exceeding £3,500 while maintaining operational efficiency during a new business launch. Used customer behaviour and sales trends to inform promotional activity, menu positioning and marketing decisions. Planned and created short-form content (Reels, Stories, photography and branded social assets). Coordinated seasonal launches and multi-location promotions while maintaining consistent brand standards. Recruited, trained and managed teams to improve customer experience and commercial outcomes.

Creative Performance Strategist & Producer (Freelance) — Independent Production at Leeds Playhouse

January 1, 2026 - Present

Developed and executed full-funnel creative strategy across social media, PR, email, partnerships and community outreach, increasing ticket sales by 65% and generating over £5,000 in revenue. Planned audience-led messaging using community research, wrote creative briefs, and coordinated photographers, vendors, videographers and external partners to deliver campaign assets on schedule. Produced photography, video, copy, press releases and digital content using Adobe Creative Suite, Canva and AI-powered creative workflows. Monitored performance throughout production and adapted messaging based on audience response. Built partnerships with Leeds Playhouse, BBC Radio, Leeds Life, What's On Yorkshire and community organisations. Managed timelines, contracts, rehearsals, budgets and stakeholder communications across multiple workstreams.

Assistant Manager at Olive & Rye

September 1, 2023 - December 31, 2025

Increased daily sales by 35% through customer insight, merchandising and promotional campaigns. Contributed to £7,200 in peak trading days by improving customer experience and commercial performance. Used customer behaviour and feedback to inform promotions and strengthen retention. Supported day-to-day operations while ensuring strong customer service and consistent standards.

Social Media Strategist & Brand Coordinator at DNI Collective

November 1, 2022 - July 31, 2024

Drove audience growth through an insight-led content strategy and community-focused storytelling, increasing engagement by 77%. Generated 20,000+ social interactions via targeted campaigns and creator collaborations, and increased event ticket sales by 75% through audience segmentation, influencer partnerships and strategic campaign planning. Led creative direction across Instagram, TikTok, Facebook and LinkedIn and coordinated photography, video and promotional assets. Used performance data to refine creative output. Secured and managed £500 in grant funding, delivering two exhibitions attended by 300+ people. Developed brand guidelines and maintained consistent visual identity across digital and physical marketing.

Marketing Assistant at Leeds Arts University Union

July 1, 2022 - August 31, 2022

Planned, wrote and scheduled social media campaigns supporting 10+ university events. Produced photography and video content for digital marketing campaigns. Improved reporting through Excel-based tracking and performance monitoring. Collaborated across departments to deliver consistent communications and event promotion.