Rayyana Baghazal

Developed and executed an end-to-end creative, full-funnel campaign strategy across social media, PR, email, partnerships and community outreach. Increased ticket sales by 65% and generated over £5,000 revenue. Planned campaign messaging using audience insights and community research, wrote creative briefs, and coordinated production partners (photography, videography, vendors). Produced assets including photography, video and copy using Adobe Creative Suite, Canva and AI-assisted workflows. Monitored performance throughout production and adapted messaging based on audience response. Built partnerships with Leeds Playhouse, BBC Radio, Leeds Life, What's On Yorkshire and local community organisations. Managed timelines, contracts, budgets, rehearsals and stakeholder communications across multiple workstreams.

Improved commercial performance by implementing customer insight-led promotions, merchandising strategies and targeted upselling, increasing average spend from £10 to £35 per guest (250%). Supported weekly revenues exceeding £3,500 while maintaining operational efficiency during a new business launch. Used customer behaviour and sales trends to inform promotional activity, menu positioning and marketing decisions. Planned and created short-form content (Reels, Stories, photography and branded social assets). Coordinated seasonal launches and multi-location promotions while maintaining consistent brand standards. Recruited, trained and managed teams to improve customer experience and commercial outcomes.

Developed and executed full-funnel creative strategy across social media, PR, email, partnerships and community outreach, increasing ticket sales by 65% and generating over £5,000 in revenue. Planned audience-led messaging using community research, wrote creative briefs, and coordinated photographers, vendors, videographers and external partners to deliver campaign assets on schedule. Produced photography, video, copy, press releases and digital content using Adobe Creative Suite, Canva and AI-powered creative workflows. Monitored performance throughout production and adapted messaging based on audience response. Built partnerships with Leeds Playhouse, BBC Radio, Leeds Life, What's On Yorkshire and community organisations. Managed timelines, contracts, rehearsals, budgets and stakeholder communications across multiple workstreams.