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Brand & Creative Lead with 15+ years of experience turning ambiguous ideas into scalable brand systems, visual identities, and creative strategy. I’ve partnered with global teams, including Google, to align cross-functional stakeholders and deliver human-centered experiences. I specialize in building design systems and creative operations that reduce turnaround and strengthen consistency across products and campaigns. I also integrate AI into creative workflows to accelerate exploration, improve collaboration, and deliver high-quality work at scale.…Brand & Creative Lead with 15+ years of experience turning ambiguous ideas into scalable brand systems, visual identities, and creative strategy. I’ve partnered with global teams, including Google, to align cross-functional stakeholders and deliver human-centered experiences. I specialize in building design systems and creative operations that reduce turnaround and strengthen consistency across products and campaigns. I also integrate AI into creative workflows to accelerate exploration, improve collaboration, and deliver high-quality work at scale.

Tatia Ayazo

Brand Strategist, Creative Director, Art Director, +2

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Brand & Creative Lead with 15+ years of experience turning ambiguous ideas into scalable brand systems, visual identities, and creative strategy. I’ve partnered with global teams, including Google, to align cross-functional stakeholders and deliver human-centered experiences. I specialize in building design systems and creative operations that reduce turnaround and strengthen consistency across products and campaigns. I also integrate AI into creative workflows to accelerate exploration, improve collaboration, and deliver high-quality work at scale.…Brand & Creative Lead with 15+ years of experience turning ambiguous ideas into scalable brand systems, visual identities, and creative strategy. I’ve partnered with global teams, including Google, to align cross-functional stakeholders and deliver human-centered experiences. I specialize in building design systems and creative operations that reduce turnaround and strengthen consistency across products and campaigns. I also integrate AI into creative workflows to accelerate exploration, improve collaboration, and deliver high-quality work at scale.

Available to hire

Brand & Creative Lead with 15+ years of experience turning ambiguous ideas into scalable brand systems, visual identities, and creative strategy. I’ve partnered with global teams, including Google, to align cross-functional stakeholders and deliver human-centered experiences.

I specialize in building design systems and creative operations that reduce turnaround and strengthen consistency across products and campaigns. I also integrate AI into creative workflows to accelerate exploration, improve collaboration, and deliver high-quality work at scale.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Work Experience

Senior creative designer at Pardon

January 1, 2021 - Present

Led brand expansion across lifestyle categories, reaching 15M+ subscribers and 30M+ monthly sessions. Championed new creative workflows and prototyping practices, establishing organization-wide standards for scalable design. Aligned 15+ cross-functional stakeholders on design systems, reducing project turnaround by 8%. Partnered with leadership, editorial, marketing, and product stakeholders to align brand strategy through design exploration and rapid prototyping. Led development of scalable brand systems and guidelines that became the foundation for future brand evolution across products and campaigns.

Graphic Design & Illustration at Google via Artech

January 1, 2019 - January 1, 2021

Designed scalable visual systems supporting hundreds of global learning experiences while partnering across product, marketing, and education teams. Co-developed Mastery & Skillshop brand through character design and creation of Evolve/Intellum templates, enhancing brand identity and visual consistency. Managed creative output for Mastery Platforms studio, ensuring 98% on-time delivery through timeline management, capacity planning, and stakeholder communication.

Senior Graphic Designer at Reader’s Digest

January 1, 2017 - January 1, 2018

Redesigned key visuals and grew daily content output 15%, lifting rd.com engagement 8%. Designed slideshow templates, style guides, illustrations, and motion graphics for rd.com to improve visual consistency and user engagement. Directed photo productions in collaboration with editorial and studio teams, ensuring alignment with brand vision and effective storytelling.

Project Senior Graphic Designer at Chickend C. project

January 1, 2014 - January 1, 2017

Developed and curated all website content, driving a 65% traffic increase. Owned creative direction across all brand touchpoints, increasing website traffic by 50% while helping define the company’s visual identity. Co-led brand positioning strategy with the founder, aligning visual identity with market trends.

Designer + Art Director at Tattz Ayazo Studio (Independent Practice)

January 1, 2009 - Present

Founded and led an independent creative practice delivering brand strategy, visual identity, illustration, and creative direction for startups and established brands. Partnered with founders and startups to develop brand strategy, visual identity, and scalable design systems from concept through launch. Designed unique graphics for client branding initiatives and collaborated with clients to understand design needs and preferences.

Lingerie Designer at Mia Confitura Lingerie

January 1, 2009 - January 1, 2011

Designed core product and pattern lines each season. Refined brand positioning by conducting trend and market analysis. Optimized production cycle through effective vendor and supply-chain management.