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Digital Marketing Specialist focused on campaign strategy, setup, management, optimization, and reporting across multiple paid media platforms. Strong expertise in tracking and analytics implementations (GTM, GA4, Looker Studio) and turning data into actionable improvements for ROI. Client-facing, collaborative, and process-driven—building dashboards, leading A/B testing, and using automation to scale workflows across ads, UX analytics, and funnel optimization.…Digital Marketing Specialist focused on campaign strategy, setup, management, optimization, and reporting across multiple paid media platforms. Strong expertise in tracking and analytics implementations (GTM, GA4, Looker Studio) and turning data into actionable improvements for ROI. Client-facing, collaborative, and process-driven—building dashboards, leading A/B testing, and using automation to scale workflows across ads, UX analytics, and funnel optimization.

Tiberio Correa

Digital Marketer, PPC Manager, Digital Producer, +5

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Digital Marketing Specialist focused on campaign strategy, setup, management, optimization, and reporting across multiple paid media platforms. Strong expertise in tracking and analytics implementations (GTM, GA4, Looker Studio) and turning data into actionable improvements for ROI. Client-facing, collaborative, and process-driven—building dashboards, leading A/B testing, and using automation to scale workflows across ads, UX analytics, and funnel optimization.…Digital Marketing Specialist focused on campaign strategy, setup, management, optimization, and reporting across multiple paid media platforms. Strong expertise in tracking and analytics implementations (GTM, GA4, Looker Studio) and turning data into actionable improvements for ROI. Client-facing, collaborative, and process-driven—building dashboards, leading A/B testing, and using automation to scale workflows across ads, UX analytics, and funnel optimization.

Available to hire

Digital Marketing Specialist focused on campaign strategy, setup, management, optimization, and reporting across multiple paid media platforms. Strong expertise in tracking and analytics implementations (GTM, GA4, Looker Studio) and turning data into actionable improvements for ROI.

Client-facing, collaborative, and process-driven—building dashboards, leading A/B testing, and using automation to scale workflows across ads, UX analytics, and funnel optimization.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Beginner

Beginner

Beginner

Language

English

Fluent

Portuguese

Fluent

Work Experience

Senior Digital Marketer (Part time / Full time) at Outliant.com (Digital Agency – USA)

June 1, 2022 - April 30, 2024

Developed and executed comprehensive tracking strategies across advertising and reporting platforms. Implemented pixels, tags, and events for accurate data collection, including GTM-based setups. Presented weekly client calls/meetings to explain tracking and analytics outcomes and optimization opportunities. Produced weekly, monthly, and quarterly reports across advertising, UX, product usage, and sales funnels. Managed $250,000–$300,000 monthly Meta Ads budgets, established conversion funnels, and led A/B testing initiatives. Planned and troubleshot automations using Zapier/Make.com. Implemented HubSpot and Looker Studio dashboards for 24/7 reporting access and performed market research for new platform suitability.

Senior Digital Marketer at Outliant.com (Digital Agency – USA)

June 1, 2022 - April 30, 2024

Developed and executed tracking strategies across advertising and reporting platforms. Implemented pixels, tags, and events and built conversion funnels. Produced weekly, monthly, and quarterly performance reporting across advertising, UX, product usage, and sales funnels. Managed large Meta Ads budgets (approximately $250k–$300k/month), led A/B testing initiatives, and implemented automations using Zapier and Make.com. Set up HubSpot and Looker Studio dashboards for always-on visibility, and conducted market research to evaluate new advertising platforms.

Senior Digital Advertiser (Contract) at Everything Clicks (Digital Agency – USA)

March 1, 2021 - March 31, 2023

Managed end-to-end campaign strategy, execution, optimization, and reporting across multiple platforms with primary focus on Google Ads and Facebook Ads. Analyzed data with Google Analytics to identify high-performing audiences and inform campaign direction. Delivered results and recommended strategies during weekly client meetings. Implemented conversion/event tracking with GTM and built dashboards using Google Data Studio for 24/7 client access. Contributed to internal process improvements and QA workflows for smoother campaign operations.

Facebook Ads Manager (Contract) at Browze.com (Ecommerce – Canada)

July 1, 2020 - August 31, 2021

Managed and optimized Facebook performance campaigns, achieving monthly profitability and sales volume targets. Handled budget management with monthly spend ranging from $300k–$900k USD. Participated in weekly team meetings, contributed testing ideas, and generated comprehensive monthly performance reports.

Campaign Manager at War Room – Digital Advertising Agency (Vancouver, Canada)

November 1, 2018 - February 29, 2020

Handled online ad campaign setup and day-to-day trafficking, monitored pacing and performance, and supported paid search initiatives including account setup, organization, and management. Performed daily reporting and analytics/trend checks, built keyword/ad copy variations, and managed bids and budgets. Provided troubleshooting support for creative and tracking issues, ensured QA for tags and uploads, and escalated performance concerns to the appropriate teams/providers. Supported optimization analysis and recommendations aligned with client objectives.

Senior Digital Marketing Specialist at Gofetch.ca (acquired by Future Pet) – Startup (Vancouver, Canada)

April 1, 2017 - May 31, 2018

Drove sales growth from $0 to consistently exceed $75k/month in revenue. Managed PPC campaigns, implemented tracking systems with GTM, and built/optimized conversion funnels for ongoing improvements. Produced weekly and monthly performance reports, led A/B testing and CRO efforts using Google Optimize, and performed UX analysis to inform site and conversion optimization.

SEM Specialist at Homesquare (Cymax) (E-commerce Retail – Burnaby, Canada)

January 1, 2016 - April 1, 2017

Managed monthly PPC budgets exceeding $400K. Implemented GTM tags, variables, and triggers, capturing dynamic values from the Data Layer to improve tracking accuracy. Conducted UX optimization analysis using Google Analytics data and improved checkout funnel performance. Produced detailed weekly and monthly performance reports.

SEM Specialist at Homesquare (Cymax) – E-commerce Retail (Burnaby, Canada)

January 1, 2016 - April 30, 2017

Managed monthly PPC budgets exceeding $400k. Set up tags, variables, and triggers in Google Tag Manager to capture dynamic values from the data layer. Conducted UX optimization analysis using Google Analytics, and improved checkout performance. Prepared detailed weekly and monthly performance reporting for ongoing optimization.

PPC specialist at Duplo (Advertising Agency – Brazil)

September 1, 2014 - July 1, 2015

Supported PPC activities across Google AdWords and Google Analytics, plus Facebook Ads and Facebook Insights, with performance reporting.

PPC specialist at Duplo: Advertising Agency (Brazil)

September 1, 2014 - July 31, 2015

Worked on PPC campaigns using Google Ads and Google Analytics, and supported Facebook Ads and Facebook Insights.

PPC Specialist at Goya - Digital Agency (Brazil)

March 1, 2014 - September 30, 2014

Supported PPC campaigns using Google Ads, Google Analytics, and Facebook Ads/Insights, and created performance reports.

Marketing Intern (Ecommerce Platform) at EZcommerce - Ecommerce Platform

January 1, 2013 - March 31, 2014

Supported B2B sales efforts and assisted with PPC campaigns using Google AdWords and Facebook Ads. Worked with Google Analytics and contributed to performance reporting and marketing execution support.

Ecommerce Platform Marketing Intern at EZcommerce (Ecommerce Platform)

January 1, 2013 - March 1, 2014

Supported B2B sales efforts and contributed to digital marketing execution, including Google AdWords/Analytics and Facebook Ads.

Marketing Intern at EZcommerce - Ecommerce Platform

January 1, 2013 - March 31, 2014

Supported B2B sales and assisted with PPC/paid media initiatives using Google Ads, Google Analytics, and Facebook Ads.