Highly motivated, knowledgeable and results-oriented professional with strong communication skills, able to work independently or in a team to meet deadlines. Demonstrated experience across Business Development, Content Strategy, Visual Communication Design, and Meta ads for the USA market. Skilled in content planning, audience and competitor research, performance tracking (ROI/engagement), and creating brand-consistent visual assets. Also experienced in YouTube automation/content strategy using AI video tools and prompt engineering to support growth, engagement, and monetization.…

SADAF AAMIR

Highly motivated, knowledgeable and results-oriented professional with strong communication skills, able to work independently or in a team to meet deadlines. Demonstrated experience across Business Development, Content Strategy, Visual Communication Design, and Meta ads for the USA market. Skilled in content planning, audience and competitor research, performance tracking (ROI/engagement), and creating brand-consistent visual assets. Also experienced in YouTube automation/content strategy using AI video tools and prompt engineering to support growth, engagement, and monetization.…

Available to hire

Highly motivated, knowledgeable and results-oriented professional with strong communication skills, able to work independently or in a team to meet deadlines. Demonstrated experience across Business Development, Content Strategy, Visual Communication Design, and Meta ads for the USA market.

Skilled in content planning, audience and competitor research, performance tracking (ROI/engagement), and creating brand-consistent visual assets. Also experienced in YouTube automation/content strategy using AI video tools and prompt engineering to support growth, engagement, and monetization.

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Skills

Experience Level

Microsoft Office
Expert
Microsoft Excel
Expert
Microsoft Powerpoint
Expert
Social Media Design
Expert
Infographic
Expert
ChatGPT
Expert
Prompt Engineering
Expert
Branding
Expert
Brand Identity
Expert
AI Video
Expert
CapCut
Expert
AI Images
Expert
Presentation Design
Expert
Facebook Ads
Expert
SEO
Expert
Instagram
Expert
Poster
Intermediate
Midjourney
Intermediate
Runway ML
Intermediate
SEO Copywriting
Intermediate
Adobe Illustrator
Intermediate
HubSpot
Intermediate
Email Marketing
Intermediate
Canva
Intermediate
WhatsApp
Intermediate
Google Drive
Intermediate
Pika
Intermediate
Pinterest
Intermediate
Pitch Deck
Intermediate
LinkedIn
Intermediate
Claude
Intermediate
Adobe Premiere Pro
Intermediate
Adobe Photoshop
Intermediate
Data Visualization
Intermediate
Sora
Intermediate
AI Chatbot
Intermediate
Kling
Intermediate
Adobe After Effects
Intermediate
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Language

English
Advanced
Urdu
Fluent
Hindi
Advanced

Work Experience

Content Marketer & Strategist / Visual Communication Designer / Meta Ads at CHROMEIS AMERICAS LLC (USA market)
April 1, 2026 - Present
Develops content strategy based on customer journeys and overarching business objectives. Performs content auditing and measurement using engagement and ROI metrics. Creates editorial calendars and optimizes content for SEO and multi-channel publishing. Provides support for Meta ads strategy and operations, including creative planning and ensuring alignment with design briefs (audience, tone, deliverables, outcomes). Produces brand-aligned visual assets including brand identity systems, guidelines, advertising materials, social media creatives, infographics, icons, illustrations, and marketing collateral; incorporates feedback and maintains consistency with visual standards.
Content Marketer at CHROMEIS AMERICAS LLC (USA market)
April 1, 2026 - Present
Planning, creating, and managing content aligned with business goals and audience needs. Conducts audience and competitor research, audits existing content to identify performance gaps, and builds editorial calendars. Tracks performance metrics (ROI, engagement) to refine strategy. Creates and distributes digital content across blogs, social media, and email to drive brand awareness and lead generation, with SEO optimization support. Assists with Meta ads at operational and strategy level.
YouTube Automation Content Strategist / AI Content Automation / AI Content (Video) Creator (Part-time Freelancer) at USA market
May 1, 2025 - March 1, 2026
Develops data-driven YouTube growth strategies including keyword research and video metadata optimization (titles/tags/descriptions). Uses YouTube Analytics to improve watch time, retention, and CTR; builds content calendars based on trends and audience interests. Plans video structure, storytelling, and engagement techniques; identifies growth opportunities via trend and competitor research. Creates AI-generated assets (B-roll/animations/clips) using tools such as Runway, Pika, Kling, Sora, Midjourney, Hailou, Grok, Meta, Pixverse, and Piclumen, and edits/assembles videos with tools like CapCut or Adobe Premiere Pro. Uses prompt engineering for consistent styles/characters and ensures brand consistency across scenes.
YouTube Automation Content Strategist / AI Content Automation / AI Content (Video) Creator (Part Time - Freelancer) at Self-employed / Freelance (USA market)
May 1, 2025 - March 31, 2026
Develops and executes data-driven YouTube growth strategies using keyword research and SEO best practices for titles, tags, and descriptions. Uses YouTube Analytics to improve CTR, watch time, and retention, and manages content calendars aligned with audience interests and trending topics. Provides strategic direction for storytelling, thumbnails, and engagement techniques. Generates AI video assets (clips, B-roll, animations) using tools such as Runway, Pika, Kling, Sora, Midjourney, etc., and edits/assembles with Premiere Pro or CapCut. Applies prompt engineering for consistent outputs and ensures brand consistency across scenes.
Meta Paid Ad Specialist (Training)
April 1, 2025 - March 1, 2026
Training covering Meta ads strategy and campaign management (ABO/CBO), ad creative optimization for different audiences, performance analysis, budget monitoring, and ROI maximization. Includes latest updates/trends such as algorithm changes and automation, plus use of AI tools for ads performance improvement.
Maternity and Parenting Leave
May 1, 2022 - May 31, 2025
Business Development Officer (Amazon FBA) - Part Time / Freelancer
September 1, 2020 - April 30, 2022
Conducts product and brand research for US marketplace categories including Home & Kitchen, Pet Supplies, Lawn & Garden, Sports & Outdoors, Toys & Games, Baby Products, and Grocery/Gourmet. Coordinates with brands, distributors, and wholesalers to acquire trade accounts. Uses tools like Keepa, Helium 10, Jungle Scout, and related estimators for sales rank, pricing, and stability analysis over 3–5 years. Maintains coordination data in HubSpot, manages listings/indexing/optimization, and creates shipment plans and shipping labels via Seller Central. Runs PPC campaigns when required and prepares deficiency reports with MAP policy guidance. Targets practical profit margins (15–20%) and ROI (50–80%) through sourcing strategies and stakeholder relationship management.
Business Development Officer (Amazon FBA - USA market) (Part Time - Freelancer)
September 1, 2020 - April 30, 2022
Conducts product and brand research across categories (Home & Kitchen, Pet supplies, Lawn & garden, Sports & outdoors, Toys & games, Baby products, Grocery & Gourmet, etc.) to identify stable, high-profit-margin opportunities. Coordinates with brands, distributors, and wholesalers via email, phone, WhatsApp, LinkedIn, Facebook, Instagram, and Pinterest. Uses Keepa, Helium 10, OS Add On (Stock count), Jungle Scout, and related tools for sales rank, price, and stability analysis across 3-5 years. Manages HubSpot data for coordination and lead generation; creates listing/indexing/optimization; builds shipment plans and shipping labels; manages Seller Central accounts; runs PPC campaigns when required. Develops strategies targeting 15%-20% profit margins and 50%-80% ROI, supports MAP policy deficiencies, and maintains stakeholder relationships.
Recruitment Coordinator at Institute of Management Technology (IMT) Dubai, UAE
March 1, 2013 - March 31, 2016
Provides administrative support to college heads including scheduling, screening and handling telephone communications, greeting visitors and students, and resolving administrative inquiries. Acts as liaison with other offices and organizes/facilitates meetings and meeting minutes. Maintains departmental records/databases and manages office day-to-day supplies/equipment/facilities with inventory, logistics, maintenance and security oversight. Supports recruitment by advertising positions via social media, maintaining prospective student lists, managing school liaison plans and visits (career fairs/exhibitions/seminars), tracking enquiries from web/portals, and following up. Coordinates interviews after preliminary screening, maintains student records/files, and supports handover to registrar and verification of credentials. Assists in preparation of promotional strategies and conducts support roles including teaching Introduction to Business studies and Business communication.
Recruitment Coordinator at Institute of Management Technology (IMT Dubai), UAE
March 1, 2013 - March 31, 2016
Provides administrative support to department/college heads, including scheduling, screening communications, greeting visitors, and handling inquiries. Acts as liaison between offices, students, and visitors; organizes and facilitates meetings and writes minutes. Maintains departmental records and files, coordinates supplies/equipment/facilities, and supports logistics and inventory management. Uses social media to advertise positions and attract candidates; maintains prospective/potential student lists and manages liaison plans for school visits, career fairs, exhibitions, and seminars. Tracks enquiries from IMT website/portals and follows up. Coordinates applicant screening and interviews with faculty, supports credential verification, and provides student file handover to registrar/accounts. Also assists in promotional strategy inputs and teaching Introduction to Business, Principles of Management, and Business Communication when needed.
HR/Admin Coordinator at Secure Parking Corporation (Dubai)
November 1, 2011 - October 31, 2012
Coordinates with DIFC immigration office for visa and labor card applications, renewals, and cancellations; coordinates medical insurance cards and NOCs; and supports DIFC court coordination when needed. Coordinates recruitment of engineers, laborers, receptionists, and other roles. Conducts candidate communication regarding position and salary, arranges interviews, collects feedback, and closes deals. Sources CVs from portals (Monster, dubizzle, gnads), performs initial screening via phone or face-to-face, and drafts official letters/memos/circulars. Maintains leave records and HR/Admin filing systems, provides staff orientations, manages attendance through computerized systems (exporting to Excel), supports payroll preparation, and assists with HR policies and performance management, discipline, and onboarding.
HR/Admin Officer at Adult Basic Education Society (NGO), Pakistan
September 1, 2010 - May 31, 2011
Coordinates staffing and test/interview processes; conducts and invigilates tests across offices. Shortlists candidates based on assessments and manages end-to-end recruitment. Handles HR documents and communications, maintains leave and attendance records, coordinates annual performance appraisals, and presents activities/progress in PowerPoint. Coordinates HR policy alignment with Pakistan Center of Philanthropy (registration authority). Drafts official correspondence, supports onboarding and probation evaluation, issues appointment/confirmation letters, coordinates credential verification, and assists with disciplinary actions and organizational discipline. Provides administrative support to the Director including travel and meeting scheduling, and manages procurement/office supplies and minutes of meetings.
Admin/HR Officer at Shan Packages Limited, Pakistan
April 1, 2009 - August 31, 2010
Handles joining and separation formalities, attendance management, and induction programs. Supports end-to-end recruitment, takes new employee orientations, issues appointment and confirmation letters, maintains attendance records, and coordinates performance appraisals. Coordinates recruitment, disciplinary support, maintains personal files, and supports procurement activities for the office.
Human Resource and Development Coordinator at Shifa International Hospitals, Islamabad, Pakistan
February 1, 2007 - March 31, 2009
Conducts and coordinates HRD and inter-department workshops and trainings (communication skills, supervisory skills, customer handling, spoken English, personnel development, etc.). Coordinates training program design, development, delivery, and evaluation; includes Linux workshop coordination. Prepares memos, tracks nominations, supports instructors/trainers, compiles results and final training reports, and coordinates hospital activities (employee/nurse of the month, hospitality week). Conducts training needs analysis and annual training planning; runs orientation classes for new employees and assesses on-job performance of training attendees. Coordinates recruitment support and initial interviews, collects documents, maintains CV bank, and arranges final interviews with department heads. Coordinates medical/physical fitness with employee health clinic, drafts advertisements, coordinates headcount management, and maintains weekly/monthly reports. Also assists with training-related an

Education

M.S/M-Phil Human Resource Management at Capital University of Science and Technology, Islamabad, Pakistan
January 11, 2030 - July 15, 2026
Masters in Business Administration (HR) at Capital University of Science and Technology, Islamabad, Pakistan
January 11, 2030 - July 15, 2026
Bachelors of Commerce at Punjab College of Commerce, Rawalpindi, Pakistan
January 11, 2030 - July 15, 2026
M.S/M-Phil Human Resource Management at Capital University of Science and Technology, Islamabad
January 11, 2030 - July 15, 2026
Masters in Business Administration (HR) at Capital University of Science and Technology, Islamabad
January 11, 2030 - July 15, 2026
Bachelors of Commerce at Punjab College of Commerce, Rawalpindi
January 11, 2030 - July 15, 2026

Qualifications

Meta Ads Training (Meta Paid Ad Specialist)
May 1, 2025 - March 1, 2026
Zoho / ClickUp / GoHighLevel Training
May 1, 2025 - March 1, 2026
Facebook and Instagram Free Online Courses (Meta for Business)
January 11, 2030 - July 15, 2026
SEO Course and Tutorial (Umar Tazkeer) / Marketing Fundas
January 11, 2030 - July 15, 2026

Industry Experience

Education, Media & Entertainment, Professional Services, Retail, Wholesale & Distribution, Non-Profit Organization, Other