Available to hire
Integrated digital marketing leader with 8+ years’ experience driving CRM, SEO, paid media, affiliate and social performance across UK and international B2B/B2C markets. I align marketing investment to business objectives, partner with senior stakeholders and commercial teams, and deliver measurable customer acquisition, lead generation, and sustainable revenue growth.
Known for transforming CRM into a strategic revenue channel, building lifecycle and personalized journeys, and improving conversion through experimentation (CRO). I bring a commercial mindset, strong agency/developer/ops collaboration, and data-driven optimization to accelerate product launches, eCommerce growth, and marketing ROI.
Skills
Experience Level
Language
English
Advanced
Spanish; Castilian
Intermediate
Work Experience
Digital Marketing Manager at LampShop Online
October 2, 2024 - June 2, 2026Owned the integrated marketing strategy across CRM, website, SEO, paid media, affiliate marketing, social media, and seasonal campaigns. Aligned agencies, developers, designers, and commercial stakeholders to deliver customer acquisition, lead generation and sustainable revenue growth. Partnered directly with company directors to shape marketing priorities, provide executive reporting, revenue forecasting, budget optimization and performance insights to inform strategic planning and investment decisions. Transformed CRM into a strategic revenue channel, increasing CRM-attributed revenue share from 9% to 32%, and delivered 83% YoY email revenue growth by building lifecycle programs, behavioural segmentation, personalized customer journeys and continuous testing across acquisition, retention and reactivation. Led acquisition and conversion optimization initiatives delivering 33% organic traffic growth, 60% increase in core keyword rankings and a 55% lift in CTR by combining SEO strategy,
Marketing Manager at Pawfun — Pet Products (International eCommerce & Marketplace)
August 2, 2023 - October 2, 2024Led regional marketing strategy across six international markets (SG, MY, TW, PH, VN, BR), delivering 45% revenue growth through localized campaigns, customer insights and commercial optimization. Planned and executed integrated marketing campaigns adapting pricing, product positioning, promotional activities and customer communications for regional audiences to strengthen brand awareness, customer engagement and marketplace performance. Optimized paid media and digital performance through PPC management, catalogue enhancement, landing page testing and audience targeting to improve ROAS, CTR and conversions across multiple international markets. Partnered with designers, agencies and regional stakeholders to deliver product launches and integrated campaigns using customer insights and market trends to identify growth opportunities and ensure consistent execution across markets.
Marketing Operations Manager at Made-in-China.com / Focus Tech — Global Trading B2B
April 2, 2021 - July 2, 2023Led integrated B2B marketing and demand generation initiatives across global markets, delivering 3,000+ MQLs per month through multi-channel campaigns, sponsorships, international trade events and strategic partnerships.
Brand Specialist at AoGrand International Corp
September 1, 2020 - March 1, 2021Supported international market expansion across healthcare, COVID-19 testing and sanitation solutions, medical equipment and consumer product categories. Delivered market research, competitor analysis, product positioning and go-to-market strategies for new and existing international markets. Developed sales-enabled marketing materials including product brochures, commercial presentations, exhibition assets and customer content to support product launches, distributor engagement and global lead generation. Planned and delivered 15+ international trade exhibitions and promotional campaigns, coordinating vendors, logistics, marketing assets and cross-functional teams to generate 400+ qualified B2B enquiries. Contributed to strategic market expansion initiatives, including supporting US distribution planning and the successful first-to-market launch of a baby diaper brand in Nigeria, becoming one of the company’s most profitable regional ventures within two years.
Marketing & Business Assistant at Ocean Refresh Ltd
November 1, 2019 - April 2, 2020Supported integrated marketing campaigns across SEO, paid media, email marketing and Shopify eCommerce, contributing to a 10% increase in monthly sales. Coordinated marketing activity with sales, inventory, logistics and external partners to support campaign delivery and improve customer experience in a fast-paced startup environment. Produced website content, promotional assets and merchandising updates to strengthen brand visibility, customer engagement and online conversion.
Founder at Beacon4shop & Teamuses
March 2, 2018 - October 1, 2019Built two eCommerce brands from the ground up, leading marketing and commercial growth. Generated sales through SEO, marketplaces, business networking, exhibitions and direct customer engagement. Managed sourcing, pricing, supplier relationships and customer experience across multiple sales channels. Managed £600k in influencer partnership campaigns, delivering 20% higher engagement, 15% app download growth and a 7.5% conversion uplift while strengthening international brand visibility and customer acquisition. Partnered with international BD teams to support market expansion, coordinating regional marketing initiatives, executive roundtables, live stream events and customer engagement programs across overseas markets. Developed a Premium Buyers Club and created segmented engagement programs for high-value buyers to improve retention and buyer-to-supplier conversion. Established a bi-monthly Marketing Forum to share customer insights, campaign best practices and marketing intelligence
Education
MSc in International Management & Marketing at The University of Sheffield
September 1, 2016 - January 1, 2018BSc in E-commerce at Jiangsu Institute of Commerce
September 1, 2011 - June 1, 2014Pre-Master’s Programme in Business, Law and Social Science at The University of Sheffield International College
September 1, 2015 - July 1, 2016Qualifications
Award: 2:1 Merit / GPA 67
January 1, 2016 - January 1, 2018Award: Distinction / GPA 82
January 1, 2014 - June 1, 2014Best Employee of the Year (2022)
January 1, 2022 - December 31, 2022Made in Sheffield Scholarship (2016)
January 1, 2016 - December 31, 2016Valedictorian (2014)
January 1, 2014 - December 31, 2014Industry Experience
Retail, Consumer Goods, Software & Internet, Professional Services
Skills
Experience Level
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