Looks like you have JavaScript disabled. For the full Twine experience, you will need to re-enable it.

B2B SaaS and e-commerce marketing professional with 5+ years of experience in SEO, content marketing, and marketing analytics. Specialized in performance and lead generation across Google Ads, LinkedIn Ads, Microsoft Ads, and Meta Ads, translating data into actionable growth strategies. Skilled in multi-channel campaign management, on-page/website optimization, and measuring performance via KPIs. Experienced in category management collaboration, content planning and creative repurposing, and improving digital product presentation and organic visibility to drive business growth.…B2B SaaS and e-commerce marketing professional with 5+ years of experience in SEO, content marketing, and marketing analytics. Specialized in performance and lead generation across Google Ads, LinkedIn Ads, Microsoft Ads, and Meta Ads, translating data into actionable growth strategies. Skilled in multi-channel campaign management, on-page/website optimization, and measuring performance via KPIs. Experienced in category management collaboration, content planning and creative repurposing, and improving digital product presentation and organic visibility to drive business growth.

Mai Steffen

Digital Marketer, Marketing Analyst, SEO Expert, +2





B2B SaaS and e-commerce marketing professional with 5+ years of experience in SEO, content marketing, and marketing analytics. Specialized in performance and lead generation across Google Ads, LinkedIn Ads, Microsoft Ads, and Meta Ads, translating data into actionable growth strategies. Skilled in multi-channel campaign management, on-page/website optimization, and measuring performance via KPIs. Experienced in category management collaboration, content planning and creative repurposing, and improving digital product presentation and organic visibility to drive business growth.…B2B SaaS and e-commerce marketing professional with 5+ years of experience in SEO, content marketing, and marketing analytics. Specialized in performance and lead generation across Google Ads, LinkedIn Ads, Microsoft Ads, and Meta Ads, translating data into actionable growth strategies. Skilled in multi-channel campaign management, on-page/website optimization, and measuring performance via KPIs. Experienced in category management collaboration, content planning and creative repurposing, and improving digital product presentation and organic visibility to drive business growth.

Available to hire

B2B SaaS and e-commerce marketing professional with 5+ years of experience in SEO, content marketing, and marketing analytics. Specialized in performance and lead generation across Google Ads, LinkedIn Ads, Microsoft Ads, and Meta Ads, translating data into actionable growth strategies.

Skilled in multi-channel campaign management, on-page/website optimization, and measuring performance via KPIs. Experienced in category management collaboration, content planning and creative repurposing, and improving digital product presentation and organic visibility to drive business growth.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Language

German

Fluent

English

Fluent

Vietnamese

Fluent

French

Beginner

Work Experience

Marketing Manager at LIZ Smart Office GmbH

January 1, 2025 - Present

Marketing Manager at Idea lo internet GmbH

May 1, 2024 - December 1, 2024

Managed marketing and demand generation efforts with a focus on SEO and multi-channel paid advertising. Planned, executed, and optimized promotional campaigns and improved product presentation to enhance customer experience and sales performance. Created and updated marketing reporting and converted complex data into practical business recommendations.

Category Manager at Skin care / Flaco ni? (flaconi GmbH)

September 1, 2022 - April 1, 2024

Supported category management while working as a student. Managed expansion, structuring, and optimization of the digital product catalog. Handled ticket processing and resolved category-specific system requests. Coordinated and optimized 15+ multi-channel demand generation campaigns across Google Ads, Microsoft Ads, LinkedIn Ads, and Meta Ads to increase lead generation through continuous data-driven optimization. Developed and implemented SEO/geo strategies using keyword research, metadata optimization, internal linking, and SEO-focused content creation (18+ optimized blog articles, landing pages, and newsletters). Tracked and analyzed campaign KPIs, prepared regular marketing reports, and delivered actionable recommendations. Managed cross-channel content calendar, repurposed existing content to maximize reach, and continuously optimized website metadata and internal linking. Partnered with external agencies and freelancers and aligned initiatives with the Customer Success team to i

Working Student - Social Media Marketing (Category Management) at McMakler SE

November 1, 2021 - August 1, 2022

Supported social media strategy and analyzed campaign performance using KPIs. Created social media content and marketing creatives based on trend research and supported the overall social media strategy.

Working Student - Category Management at Wayfair

January 1, 2021 - November 1, 2021

Assisted category management tasks and contributed to marketing-related operational support during the internship period.