Fashion art director and visual storyteller with experience shaping campaign concepts, mood boards, storyboards, and cohesive editorial/lifestyle narratives from brief through post-production. Skilled in directing studio and on-location photo/video shoots while partnering with photographers, stylists, editors, and production teams to maintain strong creative vision and visual consistency across assets.

KATIE GABBARD

Fashion art director and visual storyteller with experience shaping campaign concepts, mood boards, storyboards, and cohesive editorial/lifestyle narratives from brief through post-production. Skilled in directing studio and on-location photo/video shoots while partnering with photographers, stylists, editors, and production teams to maintain strong creative vision and visual consistency across assets.

Available to hire

Fashion art director and visual storyteller with experience shaping campaign concepts, mood boards, storyboards, and cohesive editorial/lifestyle narratives from brief through post-production. Skilled in directing studio and on-location photo/video shoots while partnering with photographers, stylists, editors, and production teams to maintain strong creative vision and visual consistency across assets.

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Work Experience

Production Assistant at Adidas (Global Commercial Shoot)
January 1, 2025 - Present
Supported creative execution on a global omnichannel commercial campaign across photo, video, and retail deliverables. Collaborated with multidisciplinary creative teams to maintain visual consistency throughout production. Coordinated wardrobe, styling logistics, and on-set operations supporting high-volume commercial content creation.
Art Direction Assistant at C41 Magazine
January 1, 2024 - January 1, 2025
Led creative concept development and pre-production planning for editorial and lifestyle campaigns. Built mood boards, visual frameworks, and presentation decks to communicate creative direction to internal teams and external partners. Coordinated photographers, stylists, casting, and production vendors to execute high-quality visual campaigns. Managed post-production workflows while ensuring final creative alignment with the original concept and brand vision. Built scalable creative resources to streamline future campaign development.
Art Direction Assistant at Vogue Italia
January 1, 2024 - January 1, 2025
Supported senior art directors in developing seasonal creative concepts and visual campaign directions from initial briefing through production. Collaborated with photographers, stylists, editors, and production teams to ensure cohesive visual storytelling across editorial assets. Assisted with both studio and on-location art direction, maintaining creative consistency and high production quality. Contributed to creative presentations, visual research, and the creative development process that strengthened brand narrative.
Creative Director & Video Editor at Independent Fashion Film & Video Projects
January 1, 2023 - Present
Conceptualized and directed original fashion and lifestyle films from initial creative strategy through post-production. Developed mood boards, storyboards, and visual treatments that communicate the creative vision before production. Edited motion content blending photography, typography, music, and narrative into cohesive brand storytelling. Explored emerging AI-assisted creative workflows alongside Adobe Creative Suite and Figma.

Education

Master’s Degree – Fashion Art Direction at Polimoda, Florence, Italy
January 1, 2020 - January 1, 2021
Bachelor’s Degree – Fashion Merchandising & Design at Virginia Tech, Blacksburg, VA
January 1, 2016 - January 1, 2019

Qualifications

Master’s Degree – Fashion Art Direction
January 1, 2020 - January 1, 2021
Bachelor’s Degree – Fashion Merchandising & Design
January 1, 2016 - January 1, 2019

Industry Experience

Media & Entertainment, Retail