NIU SHAMARDANEH
Fashion management professional with 10+ years of experience in the fashion industry and 7+ years as a visual merchandiser.
About
Fashion management professional with 10+ years of experience in the fashion industry and 7+ years as a visual merchandiser. Creative, highly motivated, and organized with strong communication and problem-solving skills, thriving in fast-paced environments.
Skilled in Excel, Microsoft Office, PowerPoint, and Adobe Creative Suites, with an ability to support styling and merchandising decisions that demonstrate the impact of wearing vs. styling. Extensive experience leading visual direction, managing floor sets and fixtures, analyzing sales, training teams, and maintaining organized store operations.
- 13 years' experience
- Joined July 2026
Industry experience
- Retail
- Consumer Goods
- Education
- Non-Profit Organization
Work experience· 7 roles
Ensured products and merchandising were represented effectively in-store to create a positive customer experience. Maintained a regular customer base and worked to develop profitable new customer relationships. Trained and developed employees on new concepts, visual rules, and fixtures. Analyzed weekly bestsellers and ensured high-selling products were front and focal. Committed to achieving merchandising standards and maintaining store presentation.
Led brand and visual execution to ensure products and merchandising were represented effectively in-store, creating a positive customer experience. Maintained a regular customer base and worked to develop profitable new customer relationships. Trained and developed employees on new concepts, visual rules, and fixtures. Analyzed weekly best sellers and ensured high-selling products were front and focal. 09/2024-09/2025 period also indicates management of in-store execution and team leadership.
Conducted research on future product lines. Styled multiple outfits to be photographed professionally on set to represent the brand identity. Managed and kept the office organized at all times.
Education
Certifications and awards
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