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Salah El Ourf

Available to hire

Results-driven Digital Product Creator & Retail Operations Specialist with 12+ years of experience in merchandising, retail operations, and sales, combined with hands-on digital entrepreneurship.

About

Results-driven Digital Product Creator & Retail Operations Specialist with 12+ years of experience in merchandising, retail operations, and sales, combined with hands-on digital entrepreneurship. Founder of Systemized Founder, producing premium, SaaS-quality digital products sold globally on Etsy, Gumroad, and Payhip.

Skilled in Python, ReportLab, HTML/CSS/JavaScript, and Chart.js to build interactive dashboards and polished PDF planners. Deep expertise in inventory management, loss prevention, client relations, and multilingual team communication (Arabic, French, English), with a strong focus on analytics-driven marketing and conversion.

  • 15 years' experience
  • Joined July 2026

Languages

  • ArabicFluent
  • FrenchAdvanced
  • EnglishAdvanced

Industry experience

  • Retail
  • Software & Internet
  • Education
  • Professional Services
  • Financial Services

Work experience

Sales Assistant · SAFILAITJan 2021 – Oct 2025 · 4 yrs 10 mos

Managed end-to-end order fulfilment for dairy product deliveries to traditional sector clients, maintaining 98%+ on-time accuracy. Built long-term client relationships by resolving issues promptly and improving repeat order rates. Supported inventory tracking and weekly sales reporting to enable data-backed decisions for stock replenishment. Coordinated with internal stakeholders to ensure smooth delivery operations and strong customer service outcomes.

Senior Merchandiser · SAFILAITOct 2010 – Dec 2020 · 10 yrs 3 mos

Planned and executed merchandising strategies across multiple retail accounts to improve shelf visibility and sell-through rates. Implemented loss prevention protocols and conducted vigilant stock monitoring to measurably reduce shrinkage year-over-year. Performed regular inventory audits and organized warehouse layouts to improve pick efficiency and reduce errors. Coordinated communication between internal teams, suppliers, and retail partners across Arabic, French, and English, and oversaw POS operations while coaching junior staff on customer service best practices.

Merchandiser · COPAGFeb 2009 – Sep 2009 · 8 mos

Developed retail merchandising plans for consumer goods, driving product visibility and sales uplift. Applied risk assessment and security protocols to minimize loss. Organized in-store displays and managed inventory to streamline daily operations.

Education

Diploma of General University Studies · Ibn Zohr University, Agadir2004 – 2006
High School Diploma (Sciences & Humanities) · Hassan II High School, Oulad Teima2001 – 2004

Certifications and awards

Marketing Analytics Certificate — University of Virginia (Darden School)2017 – 2026
Fundamentals of Management — University of California, Irvine2018 – 2026
Customer Analytics — University of Pennsylvania (Wharton)2018 – 2026

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