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WordPress and UI front-end developer with 7+ years of experience and hands-on CRO experimentation using Adobe Target, focused on improving performance and user experience. Skilled in Elementor/WordPress development, A/B testing, and data-driven optimization using GA4 and other analytics tools. Experienced in mentoring teams, building and maintaining high-performance WordPress/Crownpeak solutions, and managing deployments/hosting tasks. Known for turning experiment insights into actionable recommendations that increase engagement and conversions.…WordPress and UI front-end developer with 7+ years of experience and hands-on CRO experimentation using Adobe Target, focused on improving performance and user experience. Skilled in Elementor/WordPress development, A/B testing, and data-driven optimization using GA4 and other analytics tools. Experienced in mentoring teams, building and maintaining high-performance WordPress/Crownpeak solutions, and managing deployments/hosting tasks. Known for turning experiment insights into actionable recommendations that increase engagement and conversions.

Ashutosh Tomar

Conversion Rate Optimization Expert, UI Designer, Web Developer, +3

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WordPress and UI front-end developer with 7+ years of experience and hands-on CRO experimentation using Adobe Target, focused on improving performance and user experience. Skilled in Elementor/WordPress development, A/B testing, and data-driven optimization using GA4 and other analytics tools. Experienced in mentoring teams, building and maintaining high-performance WordPress/Crownpeak solutions, and managing deployments/hosting tasks. Known for turning experiment insights into actionable recommendations that increase engagement and conversions.…WordPress and UI front-end developer with 7+ years of experience and hands-on CRO experimentation using Adobe Target, focused on improving performance and user experience. Skilled in Elementor/WordPress development, A/B testing, and data-driven optimization using GA4 and other analytics tools. Experienced in mentoring teams, building and maintaining high-performance WordPress/Crownpeak solutions, and managing deployments/hosting tasks. Known for turning experiment insights into actionable recommendations that increase engagement and conversions.

Available to hire

WordPress and UI front-end developer with 7+ years of experience and hands-on CRO experimentation using Adobe Target, focused on improving performance and user experience. Skilled in Elementor/WordPress development, A/B testing, and data-driven optimization using GA4 and other analytics tools.

Experienced in mentoring teams, building and maintaining high-performance WordPress/Crownpeak solutions, and managing deployments/hosting tasks. Known for turning experiment insights into actionable recommendations that increase engagement and conversions.

Work Experience

A/B Testing Developer at Commerce Pundit (Digital Project Link)

January 1, 2025 - Present

Collaborated with product managers, UX/UI designers, and marketers to define data-driven hypotheses aligned with business and CRO goals. Implemented personalization and audience targeting using Adobe Target. Developed high-performance front-end code (HTML, CSS, JavaScript) for experiment variants. Analyzed experiment results and user behavior using GA4, Mixpanel, and Hotjar, translating findings into actionable optimization recommendations. Optimized Adobe Target A/B variants for performance and user experience.

Software Developer - Digital Project Link Commerce Pundit at Commerce Pundit

January 1, 2025 - Present

Led Adobe Target A/B testing initiatives by designing and optimizing variants to improve UX, performance, and conversion metrics. Collaborated with product, UX, and marketing teams to define CRO hypotheses and implemented personalization/audience targeting using Adobe Target. Built high-performance experiment variations using HTML, CSS, and JavaScript. Analyzed results using GA4, Mixpanel, and Hotjar, converting insights into actionable recommendations.

Senior Software Technologist at Project Link Cygnet One (Campaigner SMTP)

October 1, 2021 - January 1, 2025

Spearheaded development and customization of WordPress themes and plugins using advanced WordPress techniques (custom post types, custom fields, and template hierarchy optimization). Performed A/B testing on landing pages, email campaigns, and UI elements to improve conversion rates. Provided ongoing support and maintenance for Crownpeak applications to ensure performance and uptime. Built a Crownpeak CMS solution to reduce time-to-publish and help marketing teams manage content efficiently. Conducted security audits and implemented Single Sign-On (SSO). Monitored analytics using GA4 and Google Search Console and managed cloud server environments (Kinsta) including deployments, backups, and updates.

Senior Software Technologist - Campaigner SMTP at Cygnet One

October 1, 2021 - January 1, 2025

Spearheaded WordPress and Crownpeak CMS development to enable marketing teams to manage content efficiently. Led A/B testing initiatives across landing pages and campaigns to improve conversion rates. Directed cloud hosting environments (Kinsta), handling deployments, backups, and scalability. Ensured secure access using SSO and performed website security audits; mentored developers and enforced performance and code quality best practices.

Senior Web UX Developer at Intellipaat

June 1, 2019 - September 30, 2021

Developed responsive websites using HTML, CSS, JavaScript, WordPress, and WooCommerce. Improved page speed and browser compatibility to boost user engagement. Ensured W3C compliance and maintained code repositories on GitHub while supporting UX and front-end implementation.

Senior Web Developer at Infoholic Research

July 1, 2018 - April 30, 2019

Led WordPress optimization for performance, SEO, and usability. Conducted A/B testing and heatmap analysis to improve lead generation. Designed custom HTML email templates for marketing campaigns and supported conversion-focused improvements using analytics insights.