Ashutosh Tomar

Collaborated with product managers, UX/UI designers, and marketers to define data-driven hypotheses aligned with business and CRO goals. Implemented personalization and audience targeting using Adobe Target. Developed high-performance front-end code (HTML, CSS, JavaScript) for experiment variants. Analyzed experiment results and user behavior using GA4, Mixpanel, and Hotjar, translating findings into actionable optimization recommendations. Optimized Adobe Target A/B variants for performance and user experience.

Led Adobe Target A/B testing initiatives by designing and optimizing variants to improve UX, performance, and conversion metrics. Collaborated with product, UX, and marketing teams to define CRO hypotheses and implemented personalization/audience targeting using Adobe Target. Built high-performance experiment variations using HTML, CSS, and JavaScript. Analyzed results using GA4, Mixpanel, and Hotjar, converting insights into actionable recommendations.

Spearheaded development and customization of WordPress themes and plugins using advanced WordPress techniques (custom post types, custom fields, and template hierarchy optimization). Performed A/B testing on landing pages, email campaigns, and UI elements to improve conversion rates. Provided ongoing support and maintenance for Crownpeak applications to ensure performance and uptime. Built a Crownpeak CMS solution to reduce time-to-publish and help marketing teams manage content efficiently. Conducted security audits and implemented Single Sign-On (SSO). Monitored analytics using GA4 and Google Search Console and managed cloud server environments (Kinsta) including deployments, backups, and updates.