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Global Digital Marketing & Demand Generation Manager with 9+ years of experience driving commercial growth across healthcare, industrial automation, and technology markets. Leads integrated demand generation strategies across EMEA, APAC, and North America, managing multi-channel paid/owned/earned programs. Delivers measurable business outcomes through performance marketing, SEO, analytics-driven optimization, and customer journey improvements. Manages approximately 20% of a global marketing budget and has contributed to increases in marketing-qualified leads and sales conversion rates for enterprise healthcare automation solutions.…Global Digital Marketing & Demand Generation Manager with 9+ years of experience driving commercial growth across healthcare, industrial automation, and technology markets. Leads integrated demand generation strategies across EMEA, APAC, and North America, managing multi-channel paid/owned/earned programs. Delivers measurable business outcomes through performance marketing, SEO, analytics-driven optimization, and customer journey improvements. Manages approximately 20% of a global marketing budget and has contributed to increases in marketing-qualified leads and sales conversion rates for enterprise healthcare automation solutions.

Damien Jubb

Digital Marketer, Growth Marketer, PPC Manager, +2

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Global Digital Marketing & Demand Generation Manager with 9+ years of experience driving commercial growth across healthcare, industrial automation, and technology markets. Leads integrated demand generation strategies across EMEA, APAC, and North America, managing multi-channel paid/owned/earned programs. Delivers measurable business outcomes through performance marketing, SEO, analytics-driven optimization, and customer journey improvements. Manages approximately 20% of a global marketing budget and has contributed to increases in marketing-qualified leads and sales conversion rates for enterprise healthcare automation solutions.…Global Digital Marketing & Demand Generation Manager with 9+ years of experience driving commercial growth across healthcare, industrial automation, and technology markets. Leads integrated demand generation strategies across EMEA, APAC, and North America, managing multi-channel paid/owned/earned programs. Delivers measurable business outcomes through performance marketing, SEO, analytics-driven optimization, and customer journey improvements. Manages approximately 20% of a global marketing budget and has contributed to increases in marketing-qualified leads and sales conversion rates for enterprise healthcare automation solutions.

Available to hire

Global Digital Marketing & Demand Generation Manager with 9+ years of experience driving commercial growth across healthcare, industrial automation, and technology markets. Leads integrated demand generation strategies across EMEA, APAC, and North America, managing multi-channel paid/owned/earned programs.

Delivers measurable business outcomes through performance marketing, SEO, analytics-driven optimization, and customer journey improvements. Manages approximately 20% of a global marketing budget and has contributed to increases in marketing-qualified leads and sales conversion rates for enterprise healthcare automation solutions.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

English

Fluent

German

Beginner

Work Experience

Global Digital Marketing & Content Strategy Manager at Swisslog Healthcare (KUKA Group) / TransLogic (US)

January 1, 2025 - Present

Led global digital demand generation across EMEA, APAC, and North America using integrated paid, owned, and earned programs. Managed ~20% of a seven-figure global marketing budget including annual €120,000 paid media budget across Google Ads (50%), Sponsored Content (40%), and Brand & Content Marketing (10%). Owned global digital presence and managed multi-channel strategy across LinkedIn, Facebook, Instagram, YouTube, SEO, and AI search. Partnered with Product Marketing, Sales, Business Development, and Executive Leadership to align digital programs with commercial objectives, supporting global product launches, webinars, conferences, and integrated campaigns. Developed bilingual content strategy and ran digital campaigns, web optimization, and customer acquisition initiatives. Managed external agency partnerships and leveraged Google Analytics, Power BI, Sitecore, and AI-driven insights to improve campaign performance, customer journeys, and marketing ROI. Reported outcomes includ

Marketing Manager at Fit Health Care & Diagnostics, South Africa

January 1, 2017 - January 1, 2020

Developed and executed integrated marketing strategies to support customer acquisition, lead generation, and commercial growth across the healthcare diagnostics portfolio. Managed a ZAR 500,000 annual marketing budget, optimizing digital marketing, trade shows, and customer engagement programs to deliver ~30% return on marketing investment. Led launch of four diagnostic products through market research, competitive analysis, and positioning strategies that increased market penetration by 15%. Drove SEO, website optimization, email marketing, and content strategy; redesigned the company website to improve user experience and search performance, resulting in a 35% increase in organic traffic and 50+ new customer inquiries per month. Implemented the Skynamo CRM platform, reducing manual reporting by 25%, improving customer engagement, and contributing to a 10% increase in customer retention. Represented the company at African Health Conferences and industry exhibitions, increasing brand

Sales and Marketing Representative at Fit Health Care & Diagnostics, South Africa

January 1, 2013 - January 1, 2016

Managed regional sales and business development activities across private hospitals, laboratories, and industrial healthcare markets, building long-term relationships with healthcare professionals, procurement teams, and distributors. Expanded diagnostic product penetration into previously untapped healthcare and industrial sectors, contributing to approximately 12% year-over-year revenue growth in the assigned territory. Delivered product demonstrations, educational workshops, and technical presentations that increased customer adoption and strengthened relationships with key stakeholders. Conducted market research and competitor analysis to identify commercial opportunities, supporting strategic sales planning and product positioning. Worked with marketing and operations teams to execute promotional campaigns, product launches, and customer engagement initiatives aligned with continued business growth.