Senior Marketing Consultant at Webrepublic

Supported global lifecycle marketing and automation for FIFAworld cup 2022 and Women’s world cup 2023. + Led email marketing program delivery: 215M+ emails, 71M unique opens, 936K clicks. + Increased customer retention by 25% using lifecycle marketing automation. + Reduced marketing operations workload by 40% by automating marketing workflows. + Executed lifecycle marketing strategies across 17 European markets. + Owned marketing automation campaigns for FIFA world cup 2022 & Women’s world cup 2023 delivering 200M+ email sends globally. + Worked with C-level clients and internal teams to align marketing automation strategy with broader brand and business goals. + Managed ESP migrations for enterprise clients, ensuring data integrity and uninterrupted operations. + Worked with SalesForce Marketing Cloud, Adobe Campaign, HubSpot, and Pardot; provided training and guidance on marketing automation platform usage. + Ensured GDPR and FADP compliance across marketing workflows and custome

Head of Lifecycle Automation at Multitude Bank

Managed CRM and email marketing campaigns across multiple product lines. Partnered with product managers to align digital marketing initiatives with business goals. Coordinated with digital agencies to execute campaigns and localize content for the Nordic market.

Led lifecycle marketing strategy across email, SMS, in-app, and paid channels; increased product usage by 25% and reduced churn by 20%. Scaled personalized automated communication programs across 5+ touchpoints to improve customer engagement and retention. Directed CRM roadmap and marketing technology stack (Salesforce Marketing Cloud) across 17 European markets. Managed and mentored the marketing automation team, aligning lifecycle initiatives with business growth objectives. Partnered with Sales and Product leadership to support regional growth and product adoption.

Marketing Automation and CRM & Lifecycle Marketing Lead at CAreer highlight (Entrepr. / In collaboration; see roles context)

+ Implemented global marketing automation and lifecycle strategies to increase customer retention by 25% via segmentation and personalization; improved campaign performance and conversion rates. + Automated key CRM workflows, reducing manual marketing operations by 40%. + Aligned Marketing, Sales, and Support to optimize end-to-end customer journeys; improved UX and CRO via customer journey mapping and feedback loops. + Managed/developed customer lifecycle marketing programs and mentored team members on marketing automation best practices. + Owned CRM & marketing automation management, including campaign execution across 17 European markets. + Managed campaign-related system work such as ESP migrations for enterprise clients, ensuring data integrity and uninterrupted operations. + Ensured GDPR and FADP compliance across marketing workflows and customer data processes.

CRM Marketing Manager at Multitude Bank

Managed CRM and email marketing campaigns across multiple product lines. Partnered with product managers to align digital marketing initiatives with business goals. Coordinated with digital agencies to execute campaigns and localize content for the Nordic market.

Digital Marketing Manager at Michelin

Managed digital marketing strategy and execution for CRM, email marketing, website, and digital campaigns. Designed and executed global digital marketing initiatives using Salesforce and Pardot automation, expanding the customer database and engagement. Optimized website and SEO, increasing organic traffic by 25% and improving user experience. Managed social media and Google Ads campaigns, increasing website visits by 25%. Planned and coordinated international exhibitions and webinars to generate qualified leads and increase conversions by 15%. Managed external agencies and digital marketing budgets to deliver integrated campaigns across multiple channels.

Digital Marketing Manager and Event Coordinator at Michelin

Digital marketing and event coordination across CRM, email marketing, website, and digital campaigns; execution and coordination of campaigns and localized content.