Marijana Zivkovic

Supported global lifecycle marketing and automation for FIFAworld cup 2022 and Women’s world cup 2023. + Led email marketing program delivery: 215M+ emails, 71M unique opens, 936K clicks. + Increased customer retention by 25% using lifecycle marketing automation. + Reduced marketing operations workload by 40% by automating marketing workflows. + Executed lifecycle marketing strategies across 17 European markets. + Owned marketing automation campaigns for FIFA world cup 2022 & Women’s world cup 2023 delivering 200M+ email sends globally. + Worked with C-level clients and internal teams to align marketing automation strategy with broader brand and business goals. + Managed ESP migrations for enterprise clients, ensuring data integrity and uninterrupted operations. + Worked with SalesForce Marketing Cloud, Adobe Campaign, HubSpot, and Pardot; provided training and guidance on marketing automation platform usage. + Ensured GDPR and FADP compliance across marketing workflows and custome

Managed CRM and email marketing campaigns across multiple product lines. Partnered with product managers to align digital marketing initiatives with business goals. Coordinated with digital agencies to execute campaigns and localize content for the Nordic market.

Led lifecycle marketing strategy across email, SMS, in-app, and paid channels; increased product usage by 25% and reduced churn by 20%. Scaled personalized automated communication programs across 5+ touchpoints to improve customer engagement and retention. Directed CRM roadmap and marketing technology stack (Salesforce Marketing Cloud) across 17 European markets. Managed and mentored the marketing automation team, aligning lifecycle initiatives with business growth objectives. Partnered with Sales and Product leadership to support regional growth and product adoption.