Results-driven Virtual Assistant, Service Accommodation Operations Manager, Social Media Manager, Digital Marketer, and Appointment Setter with proven experience supporting and growing businesses through effective operations management, lead generation, marketing, and customer relationship management. Experienced in the service accommodation industry managing day-to-day property operations, coordinating teams of virtual assistants, cleaners, and maintenance contractors to ensure smooth operations and excellent guest experiences. Skilled in organizing schedules, managing workflows, resolving issues, liaising with suppliers and service providers, and maintaining high customer satisfaction across multiple properties. Alongside property operations experience, has a strong background in social media management, digital marketing, and appointment setting—growing online brands, generating qualified leads, creating high-performing content, implementing data-driven marketing strategies, and booking sales appointments.

Jools Riding

Results-driven Virtual Assistant, Service Accommodation Operations Manager, Social Media Manager, Digital Marketer, and Appointment Setter with proven experience supporting and growing businesses through effective operations management, lead generation, marketing, and customer relationship management. Experienced in the service accommodation industry managing day-to-day property operations, coordinating teams of virtual assistants, cleaners, and maintenance contractors to ensure smooth operations and excellent guest experiences. Skilled in organizing schedules, managing workflows, resolving issues, liaising with suppliers and service providers, and maintaining high customer satisfaction across multiple properties. Alongside property operations experience, has a strong background in social media management, digital marketing, and appointment setting—growing online brands, generating qualified leads, creating high-performing content, implementing data-driven marketing strategies, and booking sales appointments.

Available to hire

Results-driven Virtual Assistant, Service Accommodation Operations Manager, Social Media Manager, Digital Marketer, and Appointment Setter with proven experience supporting and growing businesses through effective operations management, lead generation, marketing, and customer relationship management. Experienced in the service accommodation industry managing day-to-day property operations, coordinating teams of virtual assistants, cleaners, and maintenance contractors to ensure smooth operations and excellent guest experiences.

Skilled in organizing schedules, managing workflows, resolving issues, liaising with suppliers and service providers, and maintaining high customer satisfaction across multiple properties. Alongside property operations experience, has a strong background in social media management, digital marketing, and appointment setting—growing online brands, generating qualified leads, creating high-performing content, implementing data-driven marketing strategies, and booking sales appointments.

See more

Language

English
Fluent
Spanish; Castilian
Intermediate

Work Experience

Virtual Assistant Team Leader – Sophie’s Homes (Service Accommodation Management Company) at Sophie’s Homes
January 1, 2024 - January 1, 2026
Managed and coordinated a team of Virtual Assistants by delegating daily tasks and ensuring smooth day-to-day operations. Organized schedules and communication between cleaners, maintenance teams, contractors, and internal staff to maintain high service standards. Oversaw guest/customer enquiries and ensured issues were resolved quickly to maximize customer satisfaction. Monitored property operations, supported workflow improvements, and helped maintain efficient service delivery across multiple accommodation units.
Appointment Setter (Remote) – Online Fitness Coaches
January 1, 2024 - Present
Generate and qualify high-quality leads for multiple online fitness coaches through outbound prospecting and social media outreach. Book qualified discovery and sales appointments directly into coaches’ calendars, consistently meeting and exceeding appointment targets. Build rapport with prospects, identify goals, and overcome objections to maximize booked appointments. Maintain organized CRM records and follow-up sequences to improve conversion and attendance. Work across multiple campaigns simultaneously while maintaining high performance in a target-driven environment.
Social Media Manager (Remote) – Team Empower at Team Empower
January 1, 2022 - January 1, 2024
Grew Instagram following from 2,000 to over 20,000 organically. Increased monthly client sign-ups from 50 to over 150, boosting sales by 300%. Raised Instagram story views from an average of 200 to 1,500. Managed business profiles across Instagram, TikTok, and Facebook. Designed marketing materials using Canva and videoleap tools. Implemented growth strategies including hashtags, geotagging, paid ads, and giveaways; organized client enquiries and leads and improved conversion rates with follow-up techniques. Improved email marketing conversions from 29% to 42% using Mailchimp, analyzed engagement metrics to refine strategy, and edited high-quality video content.
Virtual Assistant & Social Media Promoter (Remote) – Dream Entertainment at Dream Entertainment
January 1, 2021 - Present
Assisted with content creation and editing for live music events. Developed Instagram and Facebook stories for brand promotion. Tracked analytics to measure engagement and optimize content strategy.
Property Consultant (Remote) – APR Contracts at APR Contracts
January 1, 2021 - January 1, 2022
Provided investment advice and conducted market analysis. Created financial forecasts, cash flow projections, and ROI comparisons using Excel. Led meetings with investors and directors, assessing financial risks and benefits. Collaborated with estate agents and planning officers for asset management. Used SQL, Excel, and Word to generate financial reports.
Founder – Virtual Vitality Online Fitness Coaching at Virtual Vitality
January 1, 2021 - January 1, 2024
Built an Instagram following of over 15,000 targeted at middle-aged men and generated over 50,000 views on Instagram Reels. Established a client base exceeding 100 individuals while maintaining strong engagement averaging 12 comments per post. Created personalized online fitness and training programmes; developed and executed content strategies to maximize brand growth. Managed and optimized paid Facebook Ads campaigns, tracked performance metrics using Excel/Word, converted ads into paying clients through effective sales strategies, and delivered exceptional customer service and problem resolution.
Personal Trainer Team Leader at Virgin Active
January 1, 2020 - Present
Organized and conducted client training sessions. Led consultations to onboard new clients and provided gym members with expert coaching and guidance. Delivered excellent customer service by addressing queries and concerns; worked collaboratively and independently to exceed weekly targets.
Sales Representative & Social Media Marketer at Ocean Beach Club
January 1, 2015 - January 1, 2016
Featured in promotional videos for social media campaigns and assisted with content marketing and planning. Provided customer service and promoted event attendance. Used sales techniques to increase ticket and product sales.
Sales Team Leader at Anglian Home Improvements
January 1, 2011 - January 1, 2013
Managed a team of eight employees to achieve sales targets. Conducted meetings and provided training to optimize performance. Provided customer service, handled sales enquiries and complaints, and tracked team performance using Excel.

Education

Degree in Accounting & Finance at University of South Wales (U SW)
January 1, 2017 - July 16, 2026

Qualifications

CeM AP (Mortgage Adviser) qualification
January 1, 2021 - July 16, 2026
A-Level: Statistics (C), Biology (D), Business (B)
January 1, 2013 - July 16, 2026
GCSEs (A–C)
January 1, 2011 - July 16, 2026
CeM AP (Mortgage Adviser) qualification
January 1, 2021 - July 16, 2026

Industry Experience

Real Estate & Construction, Financial Services, Professional Services, Travel & Hospitality, Media & Entertainment, Retail

Hire a Social Media Manager

We have the best social media manager experts on Twine. Hire a social media manager in Birmingham today.