Úna Hayde

Founded and led the brand specialising in womenswear wovens, bridal, lingerie, and knitwear. Designed two seasonal collections annually while defining brand DNA and overall creative direction. Managed end-to-end development including research, fabric sourcing, draping, CADs, sketching, tech packs, fittings, production, and costing. Built an international customer base with stockists across the EU, US, and UK; partnered with LA and New York showrooms. Oversaw sales, marketing, and social strategy.

Designed and managed womenswear collections from concept to production. Co-designed main and capsule collections (50+ styles per season) and led/managed the in-house design team. Directed fittings and oversaw garment quality, construction, and fit. Managed trend research, fabric sourcing, CADs, tech packs, and range planning. Collaborated with factories and suppliers, attended trade fairs and development trips. Contributed to 60% revenue growth (2019–2021) through product and category expansion.

Creative direction and RTW design consultancy across luxury, premium, and independent womenswear brands. Designed and developed flou, tailoring and jersey categories for a premium startup’s womenswear collections, leading creative development across RTW categories. Partnered directly with founders and leadership teams to define brand DNA, product strategy, and category expansion. Delivered end-to-end collection development from concept research through to final SMS, fittings, production, and costing. Specialised in jersey and flou with extensive experience across soft wovens, tailoring, dresses, and elevated everyday dressing.