Strategic, results-driven marketing leader with 14+ years of progressive experience spanning brand strategy, digital transformation, and multi-market campaign management, including over 3 years operating at senior/enterprise level. Skilled at building cohesive brand architecture across diverse portfolios while respecting each brand’s distinct identity — currently managing campaign strategy and budgets for global brands including Nike, Longchamp, Ferragamo, and Lacoste alongside multiple enterprise accounts across the US, Canada, and Australia. Proven track record in digital and omnichannel leadership, go-to-market strategy, ROI-driven budget optimisation, and cross-functional collaboration with operations, merchant, and leadership teams. Energised by fast-paced, multi-brand environments and passionate about translating market insight into measurable growth.
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