Marketing Analyst at Opterra Energy Services (formerly ENGIE North America)

Owned website content and SEO optimization in WordPress, publishing landing pages and case studies that supported organic traffic and lead generation while maintaining strong UX. Tracked campaign performance, pipeline contribution, and ROI across marketing and sales platforms, translating data into actionable insights for leadership. Built executive dashboards and portfolio reporting for real-time visibility into KPIs, campaign status, and delivery timelines. Led concurrent cross-functional marketing programs from planning through execution, coordinating Marketing, Sales, Business Development, and external vendors against business objectives. Evaluated and implemented marketing operations technologies and AI-driven workflow improvements, increasing team productivity by 90% over two years. Partnered on targeted outreach campaigns aligned to business priorities and scalable across customer segments, and standardized governance, documentation, and reporting workflows across initiatives.

Brand Project Manager at Autodesk

Produced short-form video content and corporate sizzle reels highlighting customer stories, generating 500K+ views on YouTube through content curation, creative direction, and channel distribution. Wrote, edited, and produced copy for 30+ social media video trailers supporting company blog and content marketing efforts. Built reusable video templates for a company-wide rebrand, adopted 2,500+ times by employees and agency partners to scale consistent visual identity. Managed vendor relationships, contracts, licensing, and budgets supporting global corporate events and content production. Directed cross-functional planning, resource coordination, stakeholder communication for a flagship corporate exhibit visited by 8,000+ attendees.