Marketing and Communication Specialist at sofi.health

Analyzed campaign performance data and supported optimization efforts, driving a 2.71% increase in conversion rate. Coordinated campaign optimization using Google Analytics, SEMrush, HubSpot, etc., increasing engagement by 17%. Initiated and implemented SEO and SEA research, creating repeatable standardized workflows adopted across the team, raising organic traffic by 19%. Conducted audience research and delivered structured audience segmentation insights. Assisted in marketing automation practices in Klaviyo, implementing A/B testing and increasing email click-through rates by 12%. Oversaw communications and coordinated production of UK Health Radio weekly broadcasts for 10–70k listeners per show. Managed collaborations with influencers and partner brands, including content scheduling aligned to brand identity/voice. Implemented customer support in close collaboration with the DevOps team and regularly updated the inquiry database to ensure more timely responses.

Small Business Owner at sofi.health (startup/own business)

Managed customer acquisition via social media, building a recurring audience of 12k users within 1.5 years with 15% engagement rate. Led direct customer communication including order registration, planning, and execution (average 20 orders per month). Initiated and oversaw collaborations with other brands for a similar target audience on social media (9 collaborations total). Developed and regularly updated budgeting schemes to ensure optimal resource allocation, and reduced costs through financial planning and analysis.

HO BBIE S (Gaming/Yoga/Sewing) participant/support role at WILD e Theatre