Christian Baris

Spearheaded AI-enabled digital transformation roadmaps for sports organizations and media brands, reducing manual communication workflows by an estimated 30%. Designed and governed content strategy frameworks across multi-platform ecosystems to improve cross-channel consistency and audience reach. Advised C-suite stakeholders on digital governance models, translating AI trends into actionable business strategies.

Directed full-funnel digital strategy across social and digital channels, optimizing platform performance and brand positioning. Orchestrated integrated campaigns end-to-end from brief to reporting, coordinating creative, analytics, and stakeholder sign-off, cutting campaign turnaround time by 20%. Produced actionable performance analyses to inform quarterly budget allocation and content investment decisions.

Accelerated digital growth for international brands across 4+ platforms by designing and executing data-driven content strategies. Managed end-to-end content calendars and audience engagement programs, contributing to measurable lifts in follower growth and engagement rates. Leveraged analytics dashboards to refine targeting and content mix, improving organic reach on key accounts.