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Digital Transformation & AI Strategy Manager with 10+ years of international experience across Luxembourg and Los Angeles. I design AI-enabled growth strategies, lead cross-functional digital initiatives, and deliver measurable performance improvements across sports, media, retail, and luxury. I align technology roadmaps with business objectives to accelerate revenue growth and audience engagement. I also build digital governance models, translate AI trends into actionable strategy, and drive full-funnel performance through data-informed content, campaign execution, and stakeholder leadership.…Digital Transformation & AI Strategy Manager with 10+ years of international experience across Luxembourg and Los Angeles. I design AI-enabled growth strategies, lead cross-functional digital initiatives, and deliver measurable performance improvements across sports, media, retail, and luxury. I align technology roadmaps with business objectives to accelerate revenue growth and audience engagement. I also build digital governance models, translate AI trends into actionable strategy, and drive full-funnel performance through data-informed content, campaign execution, and stakeholder leadership.

Christian Baris

AI Strategy Consultant, Digital Producer, Marketing Strategist, +2

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Digital Transformation & AI Strategy Manager with 10+ years of international experience across Luxembourg and Los Angeles. I design AI-enabled growth strategies, lead cross-functional digital initiatives, and deliver measurable performance improvements across sports, media, retail, and luxury. I align technology roadmaps with business objectives to accelerate revenue growth and audience engagement. I also build digital governance models, translate AI trends into actionable strategy, and drive full-funnel performance through data-informed content, campaign execution, and stakeholder leadership.…Digital Transformation & AI Strategy Manager with 10+ years of international experience across Luxembourg and Los Angeles. I design AI-enabled growth strategies, lead cross-functional digital initiatives, and deliver measurable performance improvements across sports, media, retail, and luxury. I align technology roadmaps with business objectives to accelerate revenue growth and audience engagement. I also build digital governance models, translate AI trends into actionable strategy, and drive full-funnel performance through data-informed content, campaign execution, and stakeholder leadership.

Available to hire

Digital Transformation & AI Strategy Manager with 10+ years of international experience across Luxembourg and Los Angeles. I design AI-enabled growth strategies, lead cross-functional digital initiatives, and deliver measurable performance improvements across sports, media, retail, and luxury.

I align technology roadmaps with business objectives to accelerate revenue growth and audience engagement. I also build digital governance models, translate AI trends into actionable strategy, and drive full-funnel performance through data-informed content, campaign execution, and stakeholder leadership.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Fluent

French

Advanced

German

Fluent

Luxembourgish, Letzeburgesch

Fluent

Work Experience

Independent Digital Transformation & Strategy Consultant at Self-Employed

January 1, 2025 - Present

Spearheaded AI-enabled digital transformation roadmaps for sports organizations and media brands, reducing manual communication workflows by an estimated 30%. Designed and governed content strategy frameworks across multi-platform ecosystems to improve cross-channel consistency and audience reach. Advised C-suite stakeholders on digital governance models, translating AI trends into actionable business strategies.

Marketing & Digital Strategy Manager at Team Sport Philipp

January 1, 2024 - January 1, 2025

Directed full-funnel digital strategy across social and digital channels, optimizing platform performance and brand positioning. Orchestrated integrated campaigns end-to-end from brief to reporting, coordinating creative, analytics, and stakeholder sign-off, cutting campaign turnaround time by 20%. Produced actionable performance analyses to inform quarterly budget allocation and content investment decisions.

Marketing Manager at Ferson Media

January 1, 2022 - December 31, 2023

Accelerated digital growth for international brands across 4+ platforms by designing and executing data-driven content strategies. Managed end-to-end content calendars and audience engagement programs, contributing to measurable lifts in follower growth and engagement rates. Leveraged analytics dashboards to refine targeting and content mix, improving organic reach on key accounts.

Luxury Real Estate Advisor at Douglas Elliman

January 1, 2021 - December 31, 2022

Built relationships with high-net-worth clients and managed discreet, multi-million-dollar property transactions in the Beverly Hills luxury market. Developed bespoke marketing strategies for premium listings, integrating digital channels and targeted outreach to accelerate time-on-market. Strengthened negotiation, confidentiality management, and executive-level communication skills in a high-pressure, results-oriented environment.

Marketing Manager — Digital Campaigns & Influencer Strategy at Adidas

January 1, 2020 - December 31, 2021

Contributed to digital campaign strategy for Adidas Los Angeles, supporting influencer collaboration programs reaching audiences across North America. Monitored and analyzed performance KPIs (engagement rate, CTR, conversion) to continuously optimize brand awareness and campaign ROI. Coordinated cross-functional teams including creative, legal, and media partners to deliver campaigns on time and within scope.