William Koerhuis

Organized product documentation, translated documents into technical copy, and created a product manual for an international contract bid. Spearheaded the creation of a professional product catalogue by collecting technical specifications, authoring product descriptions, and directing professional-grade photography for a comprehensive sales tool for customers and the internal sales team. Led marketing efforts for canyonrigging.com and rig-itrestraint.com, increasing website traffic from 900 to 2,000 monthly users in one year and improving conversion rate from 0.5% to 1% over the same period. Managed digital and social media campaigns on Meta, Google, TikTok, and LinkedIn; led short-form video content creation; and led creative direction and the establishment/development of print marketing materials. Designed product packaging for Can yon Rigging’s first retail launch in UFA and designed related restraint assets and user-manual flows. Created tracking systems and KPIs for the marketin

Designed marketing materials for AFLF’s November bottle drive, earning full design credit and establishing a long-term partnership. Led design and marketing for AFLF December art networking and drag show events, building a large marketing package within two weeks to allow sufficient time for advertising. Created a plan for long-term success by building media kit templates to reduce costs and standardize/enable staff training.

Constructed creatives for the organization’s largest fundraising event. Helped raise $400,000 through strategic implementation of community support and event materials.