Digital marketing and brand management professional with 5+ years of experience managing omnichannel brand strategy for a national fashion retail brand—uniting digital, social, paid ads, email, SEO, and creative direction with retail/mall coordination. Track ROI and KPIs across channels using A/B testing and CRO to guide budget and content decisions for measurable retail and customer growth.
Known for turning strategy into results across full-funnel paid media, organic and influencer campaigns, CRM and customer retention initiatives, and on-ground activations. Skilled in budget management, analytics, press and brand messaging, and partnership development for store growth and new retail collaborations.
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