Digital marketing and brand management professional with 5+ years of experience managing omnichannel brand strategy for a national fashion retail brand—uniting digital, social, paid ads, email, SEO, and creative direction with retail/mall coordination. Track ROI and KPIs across channels using A/B testing and CRO to guide budget and content decisions for measurable retail and customer growth. Known for turning strategy into results across full-funnel paid media, organic and influencer campaigns, CRM and customer retention initiatives, and on-ground activations. Skilled in budget management, analytics, press and brand messaging, and partnership development for store growth and new retail collaborations.

Nidhi Malhotra

Digital marketing and brand management professional with 5+ years of experience managing omnichannel brand strategy for a national fashion retail brand—uniting digital, social, paid ads, email, SEO, and creative direction with retail/mall coordination. Track ROI and KPIs across channels using A/B testing and CRO to guide budget and content decisions for measurable retail and customer growth. Known for turning strategy into results across full-funnel paid media, organic and influencer campaigns, CRM and customer retention initiatives, and on-ground activations. Skilled in budget management, analytics, press and brand messaging, and partnership development for store growth and new retail collaborations.

Available to hire

Digital marketing and brand management professional with 5+ years of experience managing omnichannel brand strategy for a national fashion retail brand—uniting digital, social, paid ads, email, SEO, and creative direction with retail/mall coordination. Track ROI and KPIs across channels using A/B testing and CRO to guide budget and content decisions for measurable retail and customer growth.

Known for turning strategy into results across full-funnel paid media, organic and influencer campaigns, CRM and customer retention initiatives, and on-ground activations. Skilled in budget management, analytics, press and brand messaging, and partnership development for store growth and new retail collaborations.

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Experience Level

Expert
Expert
Expert
Expert
Intermediate

Work Experience

Digital Marketer & Brand Manager at Melissa India
March 1, 2020 - Present
Lead 360° brand and marketing strategy across digital, retail, PR, and influencer channels, coordinating with creative, retail, and mall teams. Manage marketing budgets against ROI/KPI targets; run Meta and Google paid ads plus Shopify email campaigns; measure performance using Google Analytics. Drive conversion improvements via A/B testing of creatives and landing pages (CRO). Own organic social and omnichannel content planning with creative direction for ads and website updates. Handle SEO to improve organic visibility and traffic, and coordinate with developers on landing pages and site updates. Plan seasonal brand launches and new collection rollouts, negotiate influencer collaborations, and coordinate mall activations and in-store events. Support CRM initiatives to improve loyalty engagement and repeat purchases, and conduct market/competitor research to refine positioning. Manage business development for retail/brand partnerships, including contract negotiation and account manag

Education

M.Com at Indira Gandhi National Open University (IGNOU)
May 1, 2019 - February 28, 2021
B.Com (Hons) at Panjab University
April 1, 2015 - May 31, 2019

Qualifications

Facebook Marketing & Advertising
January 11, 2030 - July 16, 2026
Advanced Email Marketing
January 11, 2030 - July 16, 2026
Retail Management: Merchandising, Distribution & Marketing
January 11, 2030 - July 16, 2026

Industry Experience

Retail, Consumer Goods, Media & Entertainment