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I’m Nidhi Malhotra, a Digital Marketing & CRM professional with 5+ years of experience building omnichannel customer journeys for a national fashion and lifestyle brand. I enjoy turning marketing goals into measurable outcomes by planning full-funnel campaigns across paid media, email, social, SEO, web, and retail touchpoints—always with a focus on acquisition, retention, conversion, and campaign performance.…I’m Nidhi Malhotra, a Digital Marketing & CRM professional with 5+ years of experience building omnichannel customer journeys for a national fashion and lifestyle brand. I enjoy turning marketing goals into measurable outcomes by planning full-funnel campaigns across paid media, email, social, SEO, web, and retail touchpoints—always with a focus on acquisition, retention, conversion, and campaign performance.

NIDHI MALHOTRA

Digital Marketer, Brand Strategist, Marketing Strategist, +3

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I’m Nidhi Malhotra, a Digital Marketing & CRM professional with 5+ years of experience building omnichannel customer journeys for a national fashion and lifestyle brand. I enjoy turning marketing goals into measurable outcomes by planning full-funnel campaigns across paid media, email, social, SEO, web, and retail touchpoints—always with a focus on acquisition, retention, conversion, and campaign performance.…I’m Nidhi Malhotra, a Digital Marketing & CRM professional with 5+ years of experience building omnichannel customer journeys for a national fashion and lifestyle brand. I enjoy turning marketing goals into measurable outcomes by planning full-funnel campaigns across paid media, email, social, SEO, web, and retail touchpoints—always with a focus on acquisition, retention, conversion, and campaign performance.

Available to hire

I’m Nidhi Malhotra, a Digital Marketing & CRM professional with 5+ years of experience building omnichannel customer journeys for a national fashion and lifestyle brand. I enjoy turning marketing goals into measurable outcomes by planning full-funnel campaigns across paid media, email, social, SEO, web, and retail touchpoints—always with a focus on acquisition, retention, conversion, and campaign performance.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Beginner

Beginner

Language

English

Advanced

Hindi

Advanced

Work Experience

Digital Marketer & Brand Manager at Melissa India

March 1, 2020 - Present

Lead 360° brand and marketing strategy across digital, retail, PR, and influencer channels, coordinating with creative, retail, and mall teams. Manage marketing budgets against ROI/KPI targets; run Meta and Google paid ads plus Shopify email campaigns; measure performance using Google Analytics. Drive conversion improvements via A/B testing of creatives and landing pages (CRO). Own organic social and omnichannel content planning with creative direction for ads and website updates. Handle SEO to improve organic visibility and traffic, and coordinate with developers on landing pages and site updates. Plan seasonal brand launches and new collection rollouts, negotiate influencer collaborations, and coordinate mall activations and in-store events. Support CRM initiatives to improve loyalty engagement and repeat purchases, and conduct market/competitor research to refine positioning. Manage business development for retail/brand partnerships, including contract negotiation and account manag