Digital marketing student at Liverpool John Moores University with strong academic performance and international exposure in retail and brand strategy. Experienced in managing digital campaigns, go-to-market planning, and customer insight analysis, with hands-on work across social media and promotional content.…

Lakhdar Ezzine Nour

Digital marketing student at Liverpool John Moores University with strong academic performance and international exposure in retail and brand strategy. Experienced in managing digital campaigns, go-to-market planning, and customer insight analysis, with hands-on work across social media and promotional content.…

Available to hire

Digital marketing student at Liverpool John Moores University with strong academic performance and international exposure in retail and brand strategy. Experienced in managing digital campaigns, go-to-market planning, and customer insight analysis, with hands-on work across social media and promotional content.

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Skills

Experience Level

Google Ads
Expert
SEO
Expert
Facebook Ads
Intermediate
Branding
Intermediate
GA4
Intermediate
Social Media Design
Intermediate
Data Visualization
Intermediate
Leadership
Intermediate

Language

Arabic
Fluent
French
Fluent
English
Advanced

Work Experience

Marketing Intern at Kepler Technologies
January 1, 2024 - January 1, 2025
Developed go-to-market strategy for workflow management software in the banking and insurance sector. Conducted competitor benchmarking and SWOT analysis to support strategic positioning, identified customer pain points, and defined value propositions.
Digital Marketing Intern at Société Générale Algérie
January 1, 2023 - January 1, 2024
Coordinated HR training initiatives and provided logistical support. Supported internal communications by coordinating and facilitating employee-facing content and engagement activities.
HR Intern at ECBC (Coca-Cola Bottling Company)
January 1, 2022 - January 1, 2023
Supported internal communication campaigns and content distribution. Supported employee engagement campaigns across departments and helped coordinate communication materials.
Digital Marketing Intern at Yassir Market
January 1, 2020 - January 1, 2021
Executed social media content plans and promotional campaigns. Analyzed performance metrics and prepared KPI reports; increased engagement through targeted digital initiatives, including campaigns that led to over 100% growth in Facebook page followers (2.1K to 5K).
Casual Assistant at Sports Direct (UK)
January 1, 2018 - Present
Delivered customer service in a high-volume retail environment. Maintained visual merchandising standards and managed stock organization.

Education

MSc Digital Marketing at Liverpool John Moores University
January 1, 2025 - July 16, 2026
Master’s Degree in International Retail Marketing at ESA École Supérieure Algérienne des Affaires
January 11, 2030 - July 16, 2026
Bachelor’s Degree in General Management at INSA
January 11, 2030 - July 16, 2026
Bachelor’s Degree in Business & Marketing at INSA (Institut National Supérieur d’Assurances et de Gestion)
January 1, 2018 - January 1, 2021

Qualifications

IELTS B2 (English)
January 11, 2030 - July 16, 2026

Industry Experience

Retail, Financial Services, Consumer Goods, Media & Entertainment, Professional Services, Other
    Marketing Strategy & Member Research for NASAP

    Collaborated with NASAP (National Association of Supported Accommodation Providers) on a strategic marketing research project aimed at improving member engagement and supporting future business growth.

    Responsibilities included:

    Conducting market and member research
    Analysing survey data and stakeholder feedback
    Identifying key trends and opportunities
    Developing evidence-based marketing recommendations
    Producing a strategic report to support marketing and business planning

    This project strengthened my skills in market research, data analysis, strategic thinking, stakeholder communication, and marketing planning.