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Public relations, strategic communications and digital marketing professional with experience in branding, content creation and social media management. Creative and analytical profile, results-oriented, with experience in both company roles and entrepreneurship/project work. Founder with a focus on brand strategy, digital communication positioning, campaign planning and content creation for platforms such as Instagram, TikTok, Facebook and WhatsApp. Skilled in audience definition, content scripting, trend research, and performance analysis using metrics.…Public relations, strategic communications and digital marketing professional with experience in branding, content creation and social media management. Creative and analytical profile, results-oriented, with experience in both company roles and entrepreneurship/project work. Founder with a focus on brand strategy, digital communication positioning, campaign planning and content creation for platforms such as Instagram, TikTok, Facebook and WhatsApp. Skilled in audience definition, content scripting, trend research, and performance analysis using metrics.

Maria Martinez Renteria

Brand Strategist, Marketing Strategist, Community Manager, +2

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Public relations, strategic communications and digital marketing professional with experience in branding, content creation and social media management. Creative and analytical profile, results-oriented, with experience in both company roles and entrepreneurship/project work. Founder with a focus on brand strategy, digital communication positioning, campaign planning and content creation for platforms such as Instagram, TikTok, Facebook and WhatsApp. Skilled in audience definition, content scripting, trend research, and performance analysis using metrics.…Public relations, strategic communications and digital marketing professional with experience in branding, content creation and social media management. Creative and analytical profile, results-oriented, with experience in both company roles and entrepreneurship/project work. Founder with a focus on brand strategy, digital communication positioning, campaign planning and content creation for platforms such as Instagram, TikTok, Facebook and WhatsApp. Skilled in audience definition, content scripting, trend research, and performance analysis using metrics.

Available to hire

Public relations, strategic communications and digital marketing professional with experience in branding, content creation and social media management. Creative and analytical profile, results-oriented, with experience in both company roles and entrepreneurship/project work.

Founder with a focus on brand strategy, digital communication positioning, campaign planning and content creation for platforms such as Instagram, TikTok, Facebook and WhatsApp. Skilled in audience definition, content scripting, trend research, and performance analysis using metrics.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Language

Spanish; Castilian

Fluent

English

Intermediate

Work Experience

Community Manager at Camabus S.A.S.

January 1, 2022 - January 1, 2026

Managed the company's digital presence and created content for Instagram, TikTok and Facebook. Developed communication strategies to strengthen company positioning. Monitored metrics and analyzed campaign performance. Produced content coverage for industry events, including those related to ColombiaModa, and supported branding and commercial communication campaigns.

Founder | Brand Strategy and Communication

January 1, 2022 - January 1, 2026

Developed and defined brand identity, value proposition, and brand communication strategy. Identified buyer personas and planned digital strategy and campaigns to build awareness. Created campaign concepts and content for Instagram, TikTok, Facebook and WhatsApp, including messaging designed for different digital formats.