Available to hire
As a seasoned Digital Marketing Expert, I bring a wealth of experience across performance marketing, SEO & SEM, and growth marketing. I develop and execute data-driven campaigns, optimize spend, and improve ROI through continuous testing and reporting.
I’m skilled in managing cross-functional teams, coordinating with sales and product, and handling technical SEO audits. My approach is always geared toward measurable business growth, performance excellence, and decisive execution under changing conditions.
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Language
English
Fluent
Panjabi, Punjabi
Advanced
Urdu
Advanced
Hindi
Advanced
Work Experience
Performance Marketing & SEO Manager at Transcure LLC
February 1, 2023 - March 1, 2025Developed and executed performance marketing campaigns across Google Ads, Facebook Ads, LinkedIn Ads, and programmatic platforms, increasing lead generation by 40% YoY while reducing CPA by 25%. Optimized ad spend via A/B testing and data-driven adjustments, improving ROI by 35% and exceeding quarterly KPIs. Spearheaded SEO strategy, increasing organic traffic by 120%, improving domain authority from 7 to 32 in 24 months, and ranking in the top 3 for 50+ high-intent keywords while driving 50,000+ monthly organic visits. Conducted technical SEO audits, fixing 100+ critical issues and improving crawlability and indexation by 20%. Collaborated with content teams to produce SEO-optimized blogs, guides, and landing pages, boosting engagement by 30% and earning 500+ high-quality backlinks. Optimized metadata and internal linking, improving CTR by 15%, and launched content amplification programs via influencers and partners to expand reach by 25% and drive referral traffic.
Senior Digital & Performance Marketing Manager at Platform01
January 1, 2023 - March 1, 2023Partnered with C-suite to align digital marketing goals with business objectives, resulting in a 20% increase in marketing-driven revenue within 6 months. Audited and optimized existing digital marketing strategies, identifying 3 key growth opportunities that reduced customer acquisition costs by 30%. Launched 8+ multi-channel campaigns per quarter (social media, email, PPC), achieving an average 15% conversion rate lift through A/B testing and audience segmentation. Leveraged SEO analytics to refine content strategy, increasing organic traffic and securing top-3 rankings for 20+ priority keywords. Monitored real-time KPIs (ROAS, CTR, bounce rate) using Google Analytics and HubSpot, improving campaign ROI by 22% through rapid iteration. Managed $20K+/month budgets across Meta, LinkedIn, and Google Ads, reducing CPA by 35% while scaling high-performing campaigns. Directed social media content planning, increasing post reach by 40% through platform-specific optimization and UGC integrati
Digital Marketing Consultant at SS & Co. Audit Firm
July 1, 2022 - December 1, 2022Developed and executed digital marketing strategies that increased lead generation by 40%. Achieved 5.2x ROAS (25% above industry average) through optimized multi-channel ad campaigns. Improved email open rates by 32% and social engagement by 30% through campaign optimization. Conducted SEO audits, resolving 120+ technical issues and resulting in 60% organic traffic growth in 9 months. Implemented conversion rate optimization that lifted checkout completion completions by 15%.
Digital Marketing Manager at Speakeasy Authority Marketing Inc.
July 1, 2019 - July 1, 2022Created 12+ high-converting lead generation funnels to increase qualified leads. Developed a social media content strategy that grew Instagram followers from 5K to 11K. Managed $30K+/month ad spend across Meta, LinkedIn, and Google Ads, achieving 3.5x ROAS on Facebook/Instagram campaigns and a 25% conversion lift on Google Shopping via smart bidding. Implemented KPI tracking dashboards for 15+ KPIs, enabling 20% faster decision-making for campaign optimizations.
Senior Digital Marketing Executive at Black Kite Global
January 1, 2019 - June 1, 2022Optimized all web content through technical SEO enhancements, growing organic traffic by 180% and conversions by 67%. Developed an outbound strategy that generated 50+ marketing-qualified leads monthly with a 40% lead-to-customer conversion rate. Implemented performance incentives that reduced employee turnover by 45%, exceeding 83% of quarterly targets. Conducted competitive analysis every quarter, identifying 12+ actionable insights capturing 18% market share from competitors.
Webstore Admin & Digital Marketing Expert at R n Digital Print
January 1, 2018 - December 1, 2019Managed digital performance marketing, driving 20K monthly visitors while maintaining a 15% conversion rate through continuous A/B testing. Spearheaded eCommerce strategy: reduced cart abandonment by 22% via checkout optimization, increased average order value by 18% using upselling tactics, and grew repeat customer rate to 34% (from 19%) through loyalty programs. Collaborated with the development team to improve core web vitals: boosted site speed from 3.8s to 1.2s load time and achieved 95+ Lighthouse score, reducing bounce rate by 27% post-optimization.
Education
Master's Degree in IT at Institute of Southern Punjab
January 1, 2021 - January 1, 2021Bachelor's Degree at University of Lahore
January 1, 2017 - January 1, 2017Qualifications
Industry Experience
Other
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Hire a SEO Expert
We have the best seo expert experts on Twine. Hire a seo expert in Hong Kong today.