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Data-driven performance marketing and e-commerce specialist with 4+ years of experience managing high-volume paid media campaigns and driving sustainable growth for B2B and B2C brands. Strong track record optimizing ROAS/CPA through advanced analytics, conversion rate optimization (CRO), and cross-channel digital strategy. Bilingual in Spanish and English, experienced integrating paid media execution with CRM and RevOps structures (including HubSpot) to deliver closed-loop attribution and exceed commercial KPIs. Focused on scalable growth, rigorous testing, and actionable reporting for stakeholders.…Data-driven performance marketing and e-commerce specialist with 4+ years of experience managing high-volume paid media campaigns and driving sustainable growth for B2B and B2C brands. Strong track record optimizing ROAS/CPA through advanced analytics, conversion rate optimization (CRO), and cross-channel digital strategy. Bilingual in Spanish and English, experienced integrating paid media execution with CRM and RevOps structures (including HubSpot) to deliver closed-loop attribution and exceed commercial KPIs. Focused on scalable growth, rigorous testing, and actionable reporting for stakeholders.

Elizabeth Rebecca Lopez Parra

Digital Marketer, PPC Manager, Conversion Rate Optimization Expert, +2

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Data-driven performance marketing and e-commerce specialist with 4+ years of experience managing high-volume paid media campaigns and driving sustainable growth for B2B and B2C brands. Strong track record optimizing ROAS/CPA through advanced analytics, conversion rate optimization (CRO), and cross-channel digital strategy. Bilingual in Spanish and English, experienced integrating paid media execution with CRM and RevOps structures (including HubSpot) to deliver closed-loop attribution and exceed commercial KPIs. Focused on scalable growth, rigorous testing, and actionable reporting for stakeholders.…Data-driven performance marketing and e-commerce specialist with 4+ years of experience managing high-volume paid media campaigns and driving sustainable growth for B2B and B2C brands. Strong track record optimizing ROAS/CPA through advanced analytics, conversion rate optimization (CRO), and cross-channel digital strategy. Bilingual in Spanish and English, experienced integrating paid media execution with CRM and RevOps structures (including HubSpot) to deliver closed-loop attribution and exceed commercial KPIs. Focused on scalable growth, rigorous testing, and actionable reporting for stakeholders.

Available to hire

Data-driven performance marketing and e-commerce specialist with 4+ years of experience managing high-volume paid media campaigns and driving sustainable growth for B2B and B2C brands. Strong track record optimizing ROAS/CPA through advanced analytics, conversion rate optimization (CRO), and cross-channel digital strategy.

Bilingual in Spanish and English, experienced integrating paid media execution with CRM and RevOps structures (including HubSpot) to deliver closed-loop attribution and exceed commercial KPIs. Focused on scalable growth, rigorous testing, and actionable reporting for stakeholders.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Beginner

Language

Spanish; Castilian

Advanced

English

Advanced

Work Experience

Media & CRM Strategist Consultant at SmartBug Media

October 1, 2025 - Present

Spearheaded full-funnel inbound marketing and paid media campaigns for enterprise and mid-market accounts as a HubSpot Elite Partner agency contractor. Leveraged AI-driven media strategy and direct-response advertising frameworks to optimize the customer lifecycle for scalable growth across B2B and B2C verticals. Integrated paid media execution (Google Ads, Meta) with complex CRM architectures and RevOps to ensure closed-loop attribution, maintain strict CPA targets, and maximize pipeline expansion.

Digital Media Analyst at Canal Cero Digital SPA

March 1, 2023 - June 30, 2026

Planned, executed, and optimized high-performing paid search and social media campaigns across Google Ads, Bing, Meta, TikTok, and Pinterest aligned to client revenue goals. Reduced lead acquisition CPA by 40% (from $30 to $18 USD) via rigorous A/B testing of creative, audience segmentation, and bidding strategies. Managed and scaled monthly advertising budgets exceeding $30,000 and maintained up to 20X ROAS for key enterprise accounts. Engineered comprehensive performance reports using web analytics tools to deliver data-driven insights for quarterly growth strategy.

Head of Marketing and E-commerce at MianCafs Consultores SPA Holding

January 1, 2021 - December 31, 2023

Directed the marketing and e-commerce department for a portfolio of multiple B2C brands in the orthopedics product sector, overseeing the entire digital ecosystem. Led and mentored a cross-functional team of 4 specialists, driving initiatives across performance marketing, social media management, and brand positioning. Architected end-to-end paid advertising strategies and managed the full e-commerce marketing funnel, optimizing the customer journey from traffic acquisition to final conversion. Analyzed consumer behavior and implemented targeted CRO strategies to improve website performance, user engagement, and online sales volume.

Digital Marketing & E-commerce Coordinator at Monkey Mafia

January 1, 2019 - December 31, 2021

Orchestrated comprehensive social media and digital advertising campaigns for an international fashion e-commerce brand, improving brand visibility across North America and Latin America. Managed Shopify online store operations, deploying UX/UI and content optimizations that measurably increased conversion rates and revenue. Developed highly localized, market-specific content strategies tailored to diverse Canadian and Latin American audiences.