Elizabeth Rebecca Lopez Parra

Spearheaded full-funnel inbound marketing and paid media campaigns for enterprise and mid-market accounts as a HubSpot Elite Partner agency contractor. Leveraged AI-driven media strategy and direct-response advertising frameworks to optimize the customer lifecycle for scalable growth across B2B and B2C verticals. Integrated paid media execution (Google Ads, Meta) with complex CRM architectures and RevOps to ensure closed-loop attribution, maintain strict CPA targets, and maximize pipeline expansion.

Planned, executed, and optimized high-performing paid search and social media campaigns across Google Ads, Bing, Meta, TikTok, and Pinterest aligned to client revenue goals. Reduced lead acquisition CPA by 40% (from $30 to $18 USD) via rigorous A/B testing of creative, audience segmentation, and bidding strategies. Managed and scaled monthly advertising budgets exceeding $30,000 and maintained up to 20X ROAS for key enterprise accounts. Engineered comprehensive performance reports using web analytics tools to deliver data-driven insights for quarterly growth strategy.

Directed the marketing and e-commerce department for a portfolio of multiple B2C brands in the orthopedics product sector, overseeing the entire digital ecosystem. Led and mentored a cross-functional team of 4 specialists, driving initiatives across performance marketing, social media management, and brand positioning. Architected end-to-end paid advertising strategies and managed the full e-commerce marketing funnel, optimizing the customer journey from traffic acquisition to final conversion. Analyzed consumer behavior and implemented targeted CRO strategies to improve website performance, user engagement, and online sales volume.