Available to hire
Proactive Digital Marketing Data Analyst with 2+ years of experience turning marketing data into clear, decision-ready insights. Developed forecasting models and executive dashboards to improve reporting accuracy and support strategic OKR reviews.
Strong communication and collaboration skills—able to translate GA4 and search performance findings into actionable recommendations for founders and internal strategy/media teams, while also improving data quality through automation and instrumentation.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Beginner
Language
Malay
Fluent
English
Fluent
Indonesian
Fluent
Work Experience
Digital Marketing Data Analyst at Bridge Interactive Media UK Ltd
August 1, 2023 - PresentBuilt forecasting and OKR frameworks for Maison Sport by extracting GA4 historicals and developing ARIMA and Holt-Winters models in Python. Established monthly baselines and forecast-vs-actual review cycles across a 12-month horizon, improving accuracy as seasonality and more data were captured.
Modelled the relationship between ranking keyword counts and Search Console clicks using a log-log OLS approach; interpreted coefficient as elasticity and translated results into clear SEO/content expansion actions. Created executive-ready decks and built Looker Studio dashboards with calculated fields, filters, and custom logic to surface trends and anomalies for monthly OKR reviews and quarterly audit cycles.
Implemented and debugged Google Tag Manager custom events (including server-side based triggers and custom HTML listeners) to improve conversion tracking quality. Led site consolidation and migration work (3.5k+ URL audit and mapping) using Screaming Frog and structured URL inventories
Education
Master of Science (MSc) Business Analytics at University of Exeter
January 1, 2022 - January 1, 2023Master of Science (MSc) International Business Management at Sheffield Hallam University
January 1, 2020 - December 1, 2021Bachelor of Arts (BA) Business Administration at University of Wales
August 1, 2015 - January 1, 2018MSc Business Analytics at University of Exeter
January 1, 2022 - January 1, 2023MSc International Business Management at Sheffield Hallam University
January 1, 2020 - December 1, 2021BA Business Administration at University of Wales
August 1, 2015 - January 1, 2018Qualifications
Industry Experience
Media & Entertainment, Education, Professional Services, Software & Internet
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Beginner
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