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Product Designer with a multidisciplinary background in product design, interior architecture, and digital experiences. I design website and landing-page experiences by combining UX/UI, content strategy, information architecture, and visual communication to make complex things feel clear and intuitive. I’ve built and shipped multiple multi-page websites and conversion-focused landing pages, created reusable design systems in Figma, and used GA4 to guide improvements. I’m also experienced in ecommerce experiences (Shopify/Etsy) and enjoy using AI-assisted workflows to accelerate creative and content production while keeping quality and user needs at the center.…Product Designer with a multidisciplinary background in product design, interior architecture, and digital experiences. I design website and landing-page experiences by combining UX/UI, content strategy, information architecture, and visual communication to make complex things feel clear and intuitive. I’ve built and shipped multiple multi-page websites and conversion-focused landing pages, created reusable design systems in Figma, and used GA4 to guide improvements. I’m also experienced in ecommerce experiences (Shopify/Etsy) and enjoy using AI-assisted workflows to accelerate creative and content production while keeping quality and user needs at the center.

Tsveta Pandzherova

Product Designer, UX Designer, UI Designer, +2

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Product Designer with a multidisciplinary background in product design, interior architecture, and digital experiences. I design website and landing-page experiences by combining UX/UI, content strategy, information architecture, and visual communication to make complex things feel clear and intuitive. I’ve built and shipped multiple multi-page websites and conversion-focused landing pages, created reusable design systems in Figma, and used GA4 to guide improvements. I’m also experienced in ecommerce experiences (Shopify/Etsy) and enjoy using AI-assisted workflows to accelerate creative and content production while keeping quality and user needs at the center.…Product Designer with a multidisciplinary background in product design, interior architecture, and digital experiences. I design website and landing-page experiences by combining UX/UI, content strategy, information architecture, and visual communication to make complex things feel clear and intuitive. I’ve built and shipped multiple multi-page websites and conversion-focused landing pages, created reusable design systems in Figma, and used GA4 to guide improvements. I’m also experienced in ecommerce experiences (Shopify/Etsy) and enjoy using AI-assisted workflows to accelerate creative and content production while keeping quality and user needs at the center.

Available to hire

Product Designer with a multidisciplinary background in product design, interior architecture, and digital experiences. I design website and landing-page experiences by combining UX/UI, content strategy, information architecture, and visual communication to make complex things feel clear and intuitive.

I’ve built and shipped multiple multi-page websites and conversion-focused landing pages, created reusable design systems in Figma, and used GA4 to guide improvements. I’m also experienced in ecommerce experiences (Shopify/Etsy) and enjoy using AI-assisted workflows to accelerate creative and content production while keeping quality and user needs at the center.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Work Experience

Digital Designer | UX/UI & Web Experiences at VE+

July 1, 2023 - Present

Designed and launched 3 websites (30+ pages) and 5+ landing pages by structuring navigation, content hierarchy, and page layouts to improve usability and discoverability. Developed wireframes, high-fidelity designs, and prototypes in Figma for websites and landing pages, and maintained reusable components/templates for consistency and scalability. Managed digital content across websites and social channels, using AI-assisted tools to speed up visual assets and content workflows. Tracked website and campaign performance with GA4 to inform design and content decisions, and collaborated with stakeholders to translate business goals into user-focused digital experiences.

Ecommerce Store Owner at MOCI, PodariMe & Podarko

July 1, 2022 - Present

Owned and managed ecommerce experiences across Shopify and Etsy, improving product discovery, navigation, and conversion-focused customer journeys. Created product pages and customer-journey layouts, conducted user/market research to guide design decisions, and optimized experiences through iterative testing and refinement. Also developed branding assets, product visuals, and marketing content, serving 2,500+ customers through self-managed online businesses.

Problem Solver at Amazon UK Services Ltd.

February 1, 2021 - December 1, 2023

Solved operational issues within high-volume logistics environments by applying structured problem-solving to improve workflow efficiency and maintain operational accuracy. Worked across multiple teams to preserve productivity and ensure consistent execution of operational tasks.