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Senior UI/UX & Service Designer with 17+ years of experience leading end-to-end system development and business strategy. Known for bridging business goals and user needs through research-driven insights and scalable design systems. Proven track record managing cross-functional teams and delivering user-centric solutions that reduce support inquiries and improve conversion. Experienced across Fintech, Enterprise SaaS, and EdTech, with strong Human-Centered Design, service design, and front-end development capabilities.…Senior UI/UX & Service Designer with 17+ years of experience leading end-to-end system development and business strategy. Known for bridging business goals and user needs through research-driven insights and scalable design systems. Proven track record managing cross-functional teams and delivering user-centric solutions that reduce support inquiries and improve conversion. Experienced across Fintech, Enterprise SaaS, and EdTech, with strong Human-Centered Design, service design, and front-end development capabilities.

Ayuko Naito

UX Designer, UI Designer, Product Designer, +3

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Senior UI/UX & Service Designer with 17+ years of experience leading end-to-end system development and business strategy. Known for bridging business goals and user needs through research-driven insights and scalable design systems. Proven track record managing cross-functional teams and delivering user-centric solutions that reduce support inquiries and improve conversion. Experienced across Fintech, Enterprise SaaS, and EdTech, with strong Human-Centered Design, service design, and front-end development capabilities.…Senior UI/UX & Service Designer with 17+ years of experience leading end-to-end system development and business strategy. Known for bridging business goals and user needs through research-driven insights and scalable design systems. Proven track record managing cross-functional teams and delivering user-centric solutions that reduce support inquiries and improve conversion. Experienced across Fintech, Enterprise SaaS, and EdTech, with strong Human-Centered Design, service design, and front-end development capabilities.

Available to hire

Senior UI/UX & Service Designer with 17+ years of experience leading end-to-end system development and business strategy. Known for bridging business goals and user needs through research-driven insights and scalable design systems.

Proven track record managing cross-functional teams and delivering user-centric solutions that reduce support inquiries and improve conversion. Experienced across Fintech, Enterprise SaaS, and EdTech, with strong Human-Centered Design, service design, and front-end development capabilities.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Work Experience

Freelance UI/UX Designer & Consultant at Freelance (Vancouver, BC - Remote)

October 1, 2024 - Present

Managed concurrent client projects across Fintech, Enterprise SaaS, and EdTech. Led end-to-end product strategy and cross-functional design leadership, aligning UX/UI execution with business growth and delivery velocity. Examples include: Miraii Inc. (greenfield family financial platform; defined UX strategy and journeys to support feature prioritization and post-launch retention tracking while integrating gamified mechanics to maximize LTV); Est-Rouge Inc. (facial recognition PoC from inception to active development and AI-driven workflow overhaul for an internal hiring system, compressing requirements-to-launch into one month); Trinity Inc. (UX research initiatives, corporate web property optimization, and UX consultancy; taught Design Thinking and UI/UX methodology for business professionals).

Senior UI/UX Designer & Service Designer at Trinity Co. Ltd.

September 1, 2021 - September 1, 2024

Provided strategic consulting on innovation and growth-oriented business models and supported multiple corporations with design-language development. Facilitated design thinking and UX workshops reaching around 300 Japanese attendees, training business professionals to use user-centric methodologies. Directed end-to-end system development projects from UX/UI design through execution and stakeholder alignment. Collaborated on global design guidelines to support brand consistency and scalability across international product lines.

Senior UI/UX Designer & Design Team Manager at Infomart Corporation

March 1, 2016 - August 31, 2021

Established the company’s first dedicated UI/UX team as Section Manager and led end-to-end design processes for new system developments. Reduced user inquiries by 30% through standardized usability testing and user-centric practices (personas and customer journey maps). Developed and implemented comprehensive design systems, including accessibility and design guidelines, to streamline front-end development and ensure brand consistency. Led award-winning service/product design efforts, including a Good Design Award and a local IT excellence award. Directed front-end development strategy by bridging design and engineering using high-fidelity prototyping and professional coding.

Project Manager, Coder & Web Designer at Tech firm Inc.

July 1, 2013 - February 1, 2016

Optimized multiple entertainment websites and newsletter projects, achieving 60%+ conversion rates and improving client revenue. Maintained an 80% approval and release rate by managing requirements and stakeholder expectations. Helped establish a front-end engineering team through collaboration, improving development efficiency and technical standards. Managed full-cycle development including UI/web design, professional coding, and post-launch customer support.