Looks like you have JavaScript disabled. For the full Twine experience, you will need to re-enable it.

Experienced content manager with 6+ years working across CMS platforms (AEM, Drupal, WordPress, and custom solutions). Skilled in end-to-end content operations including UX/UI copywriting, SEO/GEO implementations, content audits, and performance reporting, working closely with stakeholders to deliver excellent digital experiences. Integrates AI tools into content workflows using prompt engineering and client-specific customization for content optimization. Holds a Google Project Management certificate and supports structured, efficient project delivery, including AI-driven content improvements and team mentorship.…Experienced content manager with 6+ years working across CMS platforms (AEM, Drupal, WordPress, and custom solutions). Skilled in end-to-end content operations including UX/UI copywriting, SEO/GEO implementations, content audits, and performance reporting, working closely with stakeholders to deliver excellent digital experiences. Integrates AI tools into content workflows using prompt engineering and client-specific customization for content optimization. Holds a Google Project Management certificate and supports structured, efficient project delivery, including AI-driven content improvements and team mentorship.

Lorena Holotescu





Experienced content manager with 6+ years working across CMS platforms (AEM, Drupal, WordPress, and custom solutions). Skilled in end-to-end content operations including UX/UI copywriting, SEO/GEO implementations, content audits, and performance reporting, working closely with stakeholders to deliver excellent digital experiences. Integrates AI tools into content workflows using prompt engineering and client-specific customization for content optimization. Holds a Google Project Management certificate and supports structured, efficient project delivery, including AI-driven content improvements and team mentorship.…Experienced content manager with 6+ years working across CMS platforms (AEM, Drupal, WordPress, and custom solutions). Skilled in end-to-end content operations including UX/UI copywriting, SEO/GEO implementations, content audits, and performance reporting, working closely with stakeholders to deliver excellent digital experiences. Integrates AI tools into content workflows using prompt engineering and client-specific customization for content optimization. Holds a Google Project Management certificate and supports structured, efficient project delivery, including AI-driven content improvements and team mentorship.

Available to hire

Experienced content manager with 6+ years working across CMS platforms (AEM, Drupal, WordPress, and custom solutions). Skilled in end-to-end content operations including UX/UI copywriting, SEO/GEO implementations, content audits, and performance reporting, working closely with stakeholders to deliver excellent digital experiences.

Integrates AI tools into content workflows using prompt engineering and client-specific customization for content optimization. Holds a Google Project Management certificate and supports structured, efficient project delivery, including AI-driven content improvements and team mentorship.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Work Experience

Content Manager at Grapefruit

October 2, 2021 - Present

Remote content management across automotive, banking, FMCG, and energy industries. Primary owner for ongoing projects, ensuring end-to-end content delivery and alignment across stakeholders. Led the migration of a multilingual baby food website (Nestlé Baby) through the full process and coordinated the team. Integrated AI tools into daily content creation and optimization workflows using prompt engineering and client-specific customization to improve efficiency and output quality. Provided UX/UI copywriting, content analysis, tone-of-voice definition, and persona development; contributed to SEO and GEO implementations; delivered monthly, quarterly, and annual performance reports. Mentored team members, supporting onboarding and knowledge sharing.

Copywriter at Restart Energy

March 1, 2021 - October 2, 2021

Wrote articles, newsletters, forms, UX/UI content, and social media text.

Copywriter at Hueman Advertising

July 2, 2018 - October 2, 2020

Developed and executed social media content and content strategies for clients across industries. Managed Facebook Ads copy and campaign messaging to ensure consistency and performance across channels. Acted as Marketing Team Lead coordinating daily stand-ups, aligning project updates, defining timelines, allocating tasks across team members, and ensuring delivery against deadlines. Improved team workflow and operational efficiency through process optimization and collaboration.