Lorena Holotescu

Remote content management across automotive, banking, FMCG, and energy industries. Primary owner for ongoing projects, ensuring end-to-end content delivery and alignment across stakeholders. Led the migration of a multilingual baby food website (Nestlé Baby) through the full process and coordinated the team. Integrated AI tools into daily content creation and optimization workflows using prompt engineering and client-specific customization to improve efficiency and output quality. Provided UX/UI copywriting, content analysis, tone-of-voice definition, and persona development; contributed to SEO and GEO implementations; delivered monthly, quarterly, and annual performance reports. Mentored team members, supporting onboarding and knowledge sharing.

Wrote articles, newsletters, forms, UX/UI content, and social media text.

Developed and executed social media content and content strategies for clients across industries. Managed Facebook Ads copy and campaign messaging to ensure consistency and performance across channels. Acted as Marketing Team Lead coordinating daily stand-ups, aligning project updates, defining timelines, allocating tasks across team members, and ensuring delivery against deadlines. Improved team workflow and operational efficiency through process optimization and collaboration.