I’m an SEO and WordPress specialist and the founder of CreteTales, where I built and scaled a large English-language travel publishing platform from the ground up. I lead information architecture, topical clusters, internal linking, technical and on-page SEO, analytics, and content operations. I translate Google Search Console and GA4 data into prioritized growth actions, and use AI-assisted workflows for research, editorial quality control, and operational efficiency—while keeping human review and final decision-making.

Zurab Peikrishvili

I’m an SEO and WordPress specialist and the founder of CreteTales, where I built and scaled a large English-language travel publishing platform from the ground up. I lead information architecture, topical clusters, internal linking, technical and on-page SEO, analytics, and content operations. I translate Google Search Console and GA4 data into prioritized growth actions, and use AI-assisted workflows for research, editorial quality control, and operational efficiency—while keeping human review and final decision-making.

Available to hire

I’m an SEO and WordPress specialist and the founder of CreteTales, where I built and scaled a large English-language travel publishing platform from the ground up. I lead information architecture, topical clusters, internal linking, technical and on-page SEO, analytics, and content operations.

I translate Google Search Console and GA4 data into prioritized growth actions, and use AI-assisted workflows for research, editorial quality control, and operational efficiency—while keeping human review and final decision-making.

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Language

Georgian
Fluent
Russian
Fluent
Greek, Modern
Fluent
English
Beginner

Work Experience

Founder & SEO Strategist at CreteTales
January 1, 2025 - Present
Built and operates a scalable WordPress travel publishing platform focused on Crete. Owned the information architecture and REGION → HUB → LEAF content model to grow topical clusters while preventing keyword cannibalization. Created and maintain an internal linking system using ACF and custom WordPress functionality, producing ~14,900 internal links. Monitor rankings, impressions, CTR, indexation, and page-level growth via Google Search Console, prioritizing high-impression pages with weak CTR or unrealized ranking potential. Use GA4 and Microsoft Clarity to analyze acquisition and behavior, then implement improvements in navigation, CTAs, and content. Handle on-page SEO (metadata, schema, media optimization, Core Web Vitals), caching/image delivery with Rank Math, WP Rocket, and ShortPixel. Manage email acquisition and conversion workflows using MailerLite and lead magnets connected to the content strategy. Use ChatGPT daily for research, structured briefs, editorial QA, and techn

Education

Manual Therapy (Massage Therapy) at Academy of Massage Therapy
January 1, 2014 - January 1, 2017

Qualifications

Add your qualifications or awards here.

Industry Experience

Travel & Hospitality, Media & Entertainment, Professional Services, Software & Internet

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