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Results-driven Digital Marketing Executive with 9+ years of experience delivering high-impact social media, influencer, and digital campaigns for FMCG, beauty, and F&B brands. Proven ability to increase engagement, manage multi-channel campaigns, and execute product launches aligned with business objectives.…

INTAN APRILLI

Digital Marketer, Social Media Manager, Project Manager, +4

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Results-driven Digital Marketing Executive with 9+ years of experience delivering high-impact social media, influencer, and digital campaigns for FMCG, beauty, and F&B brands. Proven ability to increase engagement, manage multi-channel campaigns, and execute product launches aligned with business objectives.…

Available to hire

Results-driven Digital Marketing Executive with 9+ years of experience delivering high-impact social media, influencer, and digital campaigns for FMCG, beauty, and F&B brands. Proven ability to increase engagement, manage multi-channel campaigns, and execute product launches aligned with business objectives.

Skills

Copywriting

Experience Level

Copywriting

Intermediate

Language

Indonesian

Fluent

English

Advanced

Work Experience

Digital / Creative Producer (Video Content Production) at Voila Jakarta

January 1, 2023 - Present

Focused on video content production for Supermusic, including overseeing video content from concept development through final publishing on the YouTube channel for Supertalks and related content. Ensured content quality and brand alignment throughout the production process.

Digital Marketing / Creative Production (Porta Mento) at Porta Mento

February 1, 2022 - Present

Managed monthly digital marketing budgets efficiently while maintaining campaign performance within allocated spend. Supported multiple product launches and ensured digital activations were on time and aligned with brand messaging, including influencer campaign execution with high content compliance rates.

Digital Marketing Executive at Pizza Hut Indonesia

August 1, 2021 - Present

Tasked with social media management and digital activation supervision for new product launches, as well as developing content for the brand.

Digital Marketing / Campaign & Social Media at Pizza Hut Indonesia

March 1, 2019 - September 1, 2023

Managed social media accounts for ENEOS, PosAja, and Zurich’s Ramadan campaign; developed content strategy and executions tailored to each brand’s audience and campaign objectives. Supported UI/UX and SEO improvements on pizza hut.co.id and contributed to better content discoverability. (Specific metrics beyond UI/UX/SEO were not provided.)

Digital Account Executive at Hakuhodo Digital

March 1, 2019 - August 1, 2021

Managed social media for L'Oreal Paris, supervised website and campaign concepts, and handled influencer marketing activities.

Digital Marketing / Social Media & Influencer Campaigns at Hakuho Do Digital

March 1, 2017 - March 1, 2019

Managed social media presence for L’Oréal Paris Makeup, Hair, and Skincare, driving brand consistency and audience engagement across beauty categories. Also handled social media for DCODE (Dunhill cigarette brand). Supported multiple product launches with timely digital activations aligned to brand messaging, improved content quality via clear visual/creative references (reducing revision cycles with agencies), and executed influencer campaigns with strong content compliance and brand alignment.

Digital Account Executive at Mankind Jakarta

March 1, 2017 - March 1, 2019

Handled social media for super music, supervised article development and maintenance for the website, and developed digital video content.

Digital Marketing / Marketing Executive (Mankind Jakarta) at Mankind Jakarta

July 1, 2016 - March 1, 2017

Managed Supermusic.id social media platforms and website featuring articles on latest music trends. Handled events sponsored or produced by Supermusic, covering both digital and on-ground activations. Contributed to consistent engagement growth (+30–40%) on Supermusic.id social media accounts through content optimization and campaign planning.

Digital Marketing / Marketing Executive (Fortune Indonesia) at Fortune Indonesia

August 20, 2015 - July 1, 2016

Led the brand campaign execution including running a photo and video user-engagement competition campaign (#YangPenting GueWang) designed to drive audience engagement, generating 100+ user-generated content submissions and strengthening brand visibility across digital platforms.