Designed and built an end-to-end lead generation and agency matchmaking system connecting paid traffic, social/website touchpoints, CRM, human review, and automated distribution. Developed web infrastructure on WordPress with custom code and AI-assisted development, integrating Meta Pixel and tracking tools. Managed Meta Ads campaigns (Instagram/Facebook) testing audiences, creatives, objectives, and lead flows. Built automation architecture using Make, Zapier, Notion, Airtable, Google Workspace, and GPT/API workflows, including a Telegram bot and approval/distribution workflows for a private agency community.

Managed growth and lead generation across Instagram, TikTok, and Reddit. Planned content and editorial formats, wrote copy and captions, and analyzed performance to improve reach, engagement, and funnel clicks. Performed community management and customer service tasks including comment moderation and guidance toward next funnel steps. Coordinated a small team and trained operators to improve response quality and retention.

Worked on 3D design, product rendering, video editing, photography, and other visual content projects for clients and local businesses. Developed branding assets and creative workflows using Blender, Photoshop, Premiere Pro, and DaVinci Resolve. Used personal projects to study content formats and visual style performance on Instagram and TikTok.