SEO Strategist & Content Marketing at TrafficHQ Digital Media LLP

Automating and optimizing SEO tasks such as score/heat optimization, content planning, execution, and client reporting. Lead content aligned with search intent, E-E-A-T principles, and conversion goals. Focus on expanding modern AI-era search behavior by implementing technical SEO and content structures aimed at visibility in generative AI/LLM-driven results. Manage a WordPress client site, handling on-page elements (title tags, meta descriptions, header tags, alt tags) and XML sitemaps.

SEO Strategist / SEM Specialist at Machobear Studios Inc

Led SEO and AEO strategy across client accounts in PropTech/real estate, hospitality, food, and e-commerce. Started engagements with technical audits and roadmaps tied to business goals. Owned keyword targeting and search intent analysis, converting research into content priorities and editorial calendars. Led AI search optimization including structured data implementation, featured snippet targeting, and content structured for LLM citation visibility. Built AI-assisted SEO workflows using Claude and ChatGPT to reduce time on repeatable tasks. Achieved 16–25% organic traffic growth across key pages within 90 days for a Canadian PropTech SaaS client via homepage content/UX overhaul (hierarchy, CTAs, navigation, internal linking). Restructured a Rent Reports section to prevent page cannibalization by city and year. Conducted technical audits using Screaming Frog, Ahrefs, and SEMrush; worked with developers to resolve crawl, schema, Core Web Vitals, and indexation issues. Set up GA4/GTM

Digital Marketing Coordinator at EIM Technology

Built an end-to-end SEO program from near zero for an e-commerce business, growing tracked keyword visibility from 3 to 1,800+ keywords through keyword research, technical fixes, link building, content production, and a full Shopify SEO migration. SEO contributed to a 10x increase in e-commerce revenue from FY2023 to FY2024, alongside paid media and conversion optimization. Integrated GA4 and GTM to capture funnel events and transactions; built Looker Studio dashboards tying organic traffic to conversions and revenue. Ran Google Ads and Meta Ads achieving 3.5–8.5x ROAS. Used Hotjar heatmaps/session data to diagnose drop-off issues and coordinated landing page improvements to increase engagement. Managed editorial calendar and maintained search intent alignment and publishing cadence. Built a buyer-journey funnel mapped to personas for a long, technical B2B sales cycle.

Digital Marketing Specialist at Mentor BI

Built a content and SEO program for a B2B SaaS analytics platform from scratch, structuring content around decision-stage search intent within a technical buying cycle. Developed LinkedIn content strategy and email nurture workflows; improved email open rates by 25% and engagement to 30% via segmentation/personalization. Defined UX structure and information architecture for a healthcare client, mapping patient workflows (blood work reporting, appointment scheduling, report delivery) and directing planning-to-build. Defined homepage structure, user flow, and content requirements for a law firm site and coordinated design execution. Led end-to-end digital work for Core Creators (LinkedIn management, revenue page updates, webinars, and program brochures), acting as copy editor and project lead through approvals.